Basic SEO Checklist: 6 Must-dos for every site

I love no-nonsense guides; when I search for stuff, I just want the answers and not be overwhelmed with too much information. So, in short, here is my essential SEO checklist:

Basic SEO checklist
Basic SEO checklist

1. Add an SEO Plugin

If you are using WordPress, you will want to set up an SEO plugin like Yoast or Rankmath. An SEO Plugin will enable you to optimize your SEO settings (title tags, meta descriptions) and add features (XML sitemaps).

2. Tracking (Analytics)

You need to set up Google Analytics (or a similar tracking service) to track your website’s visitors. Tracking website traffic will help you to set a baseline for your goals, allowing you to grow your business over time.

3. Optimize your Visibility

Setting up Google Search Console and Bing Webmaster Tools allows you to monitor, maintain, and troubleshoot your site’s presence in Search Results.

4. Submit a Sitemap

XML Sitemaps tells search crawlers what pages you recently added or updated—making your pages easier to find and keep track of for internet bots.Submitting your Sitemap to GSC (Google Search Console) tells Google and Bing where to look for your latest activity.

5. Create a Robots.txt file

A robots text file announces where your sitemap has been created and sets boundaries to what folders shouldn’t be crawled.

6. Check for No-index tags

Can Google Crawl your website? When websites are developed, developers mark the staging/development server as “no-index,” this tells search engines not to crawl and index the files or content during the development process. Ever so often, that tag will mistakenly not be removed.

Published on: 2020-11-29
Updated on: 2021-10-03

Avatar for Isaac Adams-Hands

Isaac Adams-Hands

Isaac Adams-Hands is SEO Director with SEO North, where he helps the team plan marketing goals that are keyword-optimized and measurable for over 30 clients simultaneously. He has worked at Microsoft, The institute of chartered accountants in Australia, Auto Trader, Le Cordon Bleu, and Algonquin College in various Digital Marketing Roles. Isaac is qualified as a Full-stack developer, Server Administrator, and Cyber Security expert, adding additional experience to his Search Engine Optimization knowledge. His Inuit heritage brought him to the Arctic to hunt and fish for most summers, which grew his passion for 4-wheelers and dirtbikes.