I love no-nonsense guides; when I search for stuff, I just want the answers and not be overwhelmed with too much information. So, in short, here is my essential SEO checklist:
1. Add an SEO Plugin
If you are using WordPress, you will want to set up an SEO plugin like Yoast or Rankmath. An SEO Plugin will enable you to optimize your SEO settings (title tags, meta descriptions) and add features (XML sitemaps).
2. Tracking (Analytics)
You need to set up Google Analytics (or a similar tracking service) to track your website’s visitors. Tracking website traffic will help you to set a baseline for your goals, allowing you to grow your business over time.
3. Optimize your Visibility
4. Submit a Sitemap
XML Sitemaps tells search crawlers what pages you recently added or updated—making your pages easier to find and keep track of for internet bots.Submitting your Sitemap to GSC (Google Search Console) tells Google and Bing where to look for your latest activity.
5. Create a Robots.txt file
A robots text file announces where your sitemap has been created and sets boundaries to what folders shouldn’t be crawled.
6. Check for No-index tags
Can Google Crawl your website? When websites are developed, developers mark the staging/development server as “no-index,” this tells search engines not to crawl and index the files or content during the development process. Ever so often, that tag will mistakenly not be removed.
Published on: 2020-11-29
Updated on: 2021-06-01