How to become an SEO Consultant

Want to learn more about SEO consulting? This post will give you a good overview of what it is and how to get started. You might also want to check out our blog page for more information!


What does an SEO consultant do?

A Search Engine Optimization (SEO) Consultant specializes in testing, analyzing, and updating websites to help them rank higher on major search engines like Google.

How do I become an SEO consultant?

Become an SEO Specialist in seven steps:

  1. Learn SEO fundamentals
  2. Proficiency in using SEO tools
  3. Aptitude in SEO research and planning
  4. Effectively plan and execute an SEO campaign
  5. Report on key metrics
  6. Build out a portfolio to show to potential clients
  7. Keep growing and practicing your SEO skills

What are the skills of an SEO consultant?

The top skills every great SEO Expert should know how to do.


  • Basic HTML knowledge
  • E-commerce SEO best practices
  • Understanding of Web Design; how redesigns and user-experience can affect SEO
  • Digital Marketing Strategy (Internet Marketing)
web development



  • How to Conduct an SEO Audit
  • Pick critical metrics to track
  • Competitive analysis
  • Benchmark conversion rates and keyword rankings
  • Select deliverables


How to execute an SEO strategy (SEO campaign), which includes.

  • Content Marketing
  • Keyword Research
  • Technical SEO
  • On-Page optimization
  • Link-Building (off-page SEO)
  • Internal Linking Strategies
  • Local SEO optimization


  • Understand how to use Google Analytics & Google Search Console (Analytics Skills)

Continual Learning

What are the requirements to become an SEO consultant?

To become an SEO professional, you don’t need a degree. You have to prove having obtained a diploma and your diverse skill set through various means, which traditional examinations cannot define.

What is the cost of SEO consulting?

The cost of SEO services varies depending on what is included. Most projects range between $750-$5,000 per month, and a one-time project can go from 5K -30k, while an hourly rate for consultants typically falls between 80$-200$.

team member

How much do SEO consultants make?

The highest salary for an SEO Consultant in Canada is $135,000 annually. The lowest salary for an SEO Consultant in Canada is $33,315 annually.

SEO Consulting Services

Have you lost first-page rankings? Not getting enough organic traffic? Is social media not working for you? I offer SEO marketing services that specialize in providing solutions to improve your company’s search engine rankings. I offer everything from keyword research and lead generation optimization to content generation, increasing your organic traffic and sales. Don’t hesitate to contact me today to learn how my years of experience can improve your SEO success.


  • What is SEO Consulting?
  • What do SEO consultants do?

Published on: 2021-10-15
Updated on: 2023-03-14

Avatar for Isaac Adams-Hands

Isaac Adams-Hands

Isaac Adams-Hands is the SEO Director at SEO North, a company that provides Search Engine Optimization services. As an SEO Professional, Isaac has considerable expertise in On-page SEO, Off-page SEO, and Technical SEO, which gives him a leg up against the competition.