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SEO is a technique adapted to rank a website well in search engine results. It improves the volume and quality of traffic to a website from various search engines. Search engines perform several activities in order to deliver search results. Crawling – The process of fetching all the web pages linked to a website.
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SEO stands for “search engine optimization.” ... All major search engines such as Google, Bing and Yahoo have primary search results, where web pages and other content such as videos or local listings are shown and ranked based on what the search engine considers most relevant to users.
How does SEO work?
When a user searches for a term on a search engine like Google, the results that he or she is presented with is a series of websites that are relevant to the query and websites that have a solid domain authority (among other factors described below).
For example when you search for ‘chocolate cake ideas’, the top results are the ones that are adopting the best SEO practices in Google eyes.
This is mainly because the search engines use advanced crawlers that gather the information on every website, gathering every bit of content it can find on the Internet. That creates an index for every website that is compared to the algorithm that Google has built for the best SEO practice.
SEO - search engine optimization is a process of getting traffic for a website and making website more visible to search engines.
There are 2 types of digital marketing are online and offline. While offline marketing involves things like radio, television and phone advertising, online marketing has 7 major categories:
Search Engine Marketing
Search Engine Marketing is the process of gaining website traffic by purchasing ads on search engines, Google Ad Words is by many measures the most popular paid search platform used by search marketers.
2. Pay per click
SEM and PPC advertising is carried out through search engines, who charge advertisers a predetermined amount every time their ad is clicked.
3. Content Marketing
Content marketing is the on going process that focuses on communicating with your customers without always selling. Instead, businesses should use content marketing strategies to educate the consumer while delivering consistent, valuable information to buyers who, in turn, reward us with their business and loyalty.
4. Social media marketing
Social media marketing is a great way for businesses to fulfill their objectives in terms of building brand equity, improving customer service, reaching new customers and collecting customer feedback.
5. Affiliate marketing
Affiliate marketing is the process of earning a commission by promoting other people’s products. You find a product you like, promote it to others and earn a piece of the profit for each sale that you make.
6. Email Marketing
Email Marketing is the process of promoting good or services through sending emails to customers.
7. Viral Marketing
SEO stands for search engine optimization it is a technique to optimize the site for the search engine by which the place can get maximum users for itself.
There is Two Type of SEO:
SEO is performed by improving keywords frequency and site and content readability and uniqueness.
Off-page is done by creating links for your main website on different other websites.
To get on the top of Search engine ranking, because that will get the maximum users for your site.
1. SEO (Search engine optimization): It is the process of optimization of your website in order to make your website search friendly, Thus increase ranking in google search engine results. Basically it increases the visibility of a website in search engine results
2. Keyword: a word that you type into a computer or search engine so that the computer or search engine will find information that contains that word
3. In SEO, keywords play an important role. Because Keywords is part of On-page SEO
4. The first process of On-page optimization is keyword research. Because many users search any query on search engine by using keywords
5. Title of the website has to be made by using keywords like
[title> Title using keywords[/title]
6. Description should be made by using keywords
[meta name=” Description” Content=” Description by using keywords”]
7. Keywords tag is used in the HTML page
[meta name=”Keywords” Content=”6–8 Keywords”]
So SEO is basically to increase the ranking of a website in search engine result and keywords are part of the SEO process which helps to increase the ranking of the website in google search engine.