Measuring SEO Success

Seo is one of the most important aspects of any marketing strategy. It helps businesses reach their target audience through search engines. Many people think they know what it takes to rank high for specific keywords when it comes to SEO. But the truth is that ranking well for particular terms isn’t as easy as it seems. Seo success depends on several factors, including the quality of content on your site, how much traffic your site receives from other sources, and whether or not you have enough backlinks pointing to your website. The following article will help you understand how to measure SEO success correctly. Measuring SEO success correctly varies greatly depending on your business and objectives. Here are three key performance indicators you should always consider when evaluating a campaign’s effectiveness: RankingsTraffic and Conversions. Let discuss each of them separately.

Measuring SEO Success

1. Ranking

Keyword ranking is the first way to measure SEO success. It is also known as keyword position tracking. You can do this by using tools such as Google Analytics or SEMrush. These tools allow you to see where your keywords appear within the SERPs. They also show which pages on your site receive the most organic traffic from those keywords. Tracking the keyword ranking is very important because it allows you to identify which keywords need more focus and which ones don’t.

This information can also help you decide if you want to invest more money into improving your site’s content or adding new pages. For example, let say you have a product page with the keyword “best laptop.” If you notice that your keyword ranks in the top 10 positions but only gets 2% of all visits, then you might be able to improve your content and add more products to increase its visibility.

2. Traffic

Another way to measure SEO is by looking at traffic. The best way to do this is by monitoring the amount of traffic coming from organic searches. If you use Google Analytics, you can easily track these numbers. If you find out that your site doesn’t receive enough visitors from organic searches, you may want to make some changes to your site. The key aspects to check on traffic are volume and traffic quality.

Traffic Volume

It is crucial to keep in mind that traffic volume refers to your site’s total number of visits. To accurately determine the amount of traffic coming to your site, you need to look at direct and indirect traffic. Direct traffic is the number of visits that came directly from a search engine result page. Indirect traffic includes visits that came from other websites. How much traffic you expect depends mainly on the target audience size. A small business owner with less than 100 customers would probably not expect much traffic from organic searches. But if you have a more extensive customer base, you could expect anywhere between 50 and 500 visits per month.

Traffic Quality

To measure traffic quality requires understanding and detailed analysis of what types of users visit your website. This might be challenging to estimate since many factors affect the quality of traffic. Some metrics that you can use include:

Pages Per Visit: This shows how many pages a user visits during their visit to your site. If your average visitor spends 20 minutes on your site, then they will view six pages.

Average site duration: This shows how long a user stays on your site before leaving. If your average user leaves after viewing three pages, then they spent about 30 seconds on your site.

Bounce Rate: Bounce rate measures the percentage of visitors who leave your site immediately after visiting one of your

If you find that the number of pages per visit is low, the average time is down, and the bounce rate is high, then you know that your visitors are spending little time on your site. This means that they are searching for something else or just browsing around. In this case, you should try to understand why they left so quickly. You can ask them questions through surveys or even offer them freebies to encourage them to stay longer. For example, if your goal is to sell products, you can give away a discount coupon to your visitors.

3. Conversions

This is the best metric to measure success. Conversions are defined as actions taken by users such as signing up for email newsletters, making purchases, downloading files, filling out forms, etc. Conversions should be determined depending on the goals of your website. For example, if you are selling products, conversions are sales. If you are running a blog, then it would comment. Having this in mind, conversion tracking involves quote requests, signups, downloads, etc. It’s important to note that conversions are only possible when the user takes action. For example, if someone signs up for your newsletter but never actually reads any emails, then you won’t be able to convert him into a paying customer.

How do conversions measure SEO success?

First, you must define what type of conversion you want to track. The most common ones are:

Sales: This is the easiest way to measure SEO success. When you rank higher in search results, more potential buyers will click on your link. As a result, you get more leads and eventually more sales.

Signups: Signups indicate how well your content is converting visitors into subscribers. They also show whether your content is interesting enough for people to subscribe to.

Comments: Comments are another great indicator of how effective your content is. If you have lots of comments, then people like your content.

4. Determining ROI

ROI Revenue/cost the cost of your SEO campaign includes the money you spend on ads and the time you invest in optimizing your site. However, the actual costs of SEO are often underestimated. This is made possible by conversions. Once you have tracked all your conversions, you can calculate the ROI of your efforts. Also, ROI can be measured based on the customer’s lifetime value. In other words, you can use the lifetime value of each customer to calculate the ROI of the entire campaign.

Conclusion

Keeping track of these KPIs helps you measure the success of your SEO campaign. Using these metrics, you can see which areas need improvement and make adjustments accordingly.

Additional Resources

MEASURING SEO
SEO analytics: a step-by-step process with tools, examples, and resourcesGuideBranko Kral / Supermetrics
Measuring SEO ResultsGuideBacklinko
15 Critical SEO Metrics You Need To TrackGuideJoe Kindness / Agency Analytics
Measuring & Tracking SEO SuccessGuideMoz
How to Use Google Analytics to Improve SEO PerformanceGuideMichal Pecánek / Ahrefs
15 Ways for Using Google Analytics to Track Your SEO Efforts for FreeGuideElise Dopson / Databox

Published on: 2021-10-02
Updated on: 2022-01-05

Avatar for Isaac Adams-Hands

Isaac Adams-Hands

Isaac Adams-Hands is the SEO Director at SEO North, a company that provides Search Engine Optimization services. Isaac has considerable expertise in Search Engine Optimization, Server Administration, and Cyber Security, which gives him a leg up as a Google Algorithm Analyst and SEO Expert.