If you run a business, you probably have a website. More than 70% of small businesses have a website, and incorporating a blog into your online presence is advantageous. But you shouldn’t restrict your blogging efforts to your own website. Guest blogging is an excellent way to expand your reach and secure new customers. Using… Read the full article

Using Google as the go-to search engine is so commonplace that users now don’t even think twice about engaging new Google features to assist in getting the best search engine results page (SERP) outcomes. Added in 2018, Google’s search page now includes the People Also Search For Keywords and People Also Ask when initial search… Read the full article

Everything You Need to Know About Search Engine Positioning It’s no secret that search engines play a huge role in the visibility of websites. In order to get to page one of Google, digital marketers need to leverage a range of search engine positioning and optimization strategies. Use this guide to learn more about search… Read the full article

An advertising pioneer in the late 1800s created the idea of a sales funnel, which works even better in the digital age. Business owners can envision the sales process as a funnel with a large opening that provides easy entrance by potential leads. As the funnel narrows, customer interests and preferences change as they pass… Read the full article

When we talk about search engines, the first thing that comes to mind is Google. But do you know that Google was not the first search engine? The first search engine was actually created in 1990 by two students at Stanford University. It was called Archie and it only indexed pages that were on the… Read the full article

Just about anyone who has ever opened up Google to search for a topic on the web has encountered the ubiquitous Google logo. But every time you see the log on their search page it might be a little bit different than the times you have seen it before. For some businesses, even a slight… Read the full article

Category & Tag pages should be left indexable only if you have a Tag and Category strategy in place. This strategy should be a part of your overall Search Engine Optimization plan to help indexed pages rank better. Category pages are great for improving user experience and adding more internal links to your website. When… Read the full article

As you set out to broaden your organization’s reach, you will likely search for knowledge in online communities full of people with similar goals. Thankfully, there are many online SEO forums and message boards, so finding answers to your SEO-related questions is very easy. However, not all communities are of the same quality. You don’t… Read the full article

Businesses aren’t always in one single location. Companies grow to where the demand is needed the most; this can range anywhere from small towns to big cities to offering services state-wide. This can make it very difficult to optimize your website for a multiple-location business. Properly optimizing your business for multiple locations requires some careful… Read the full article

People need to know about your business for it to succeed. However, without high-quality SEO services, potential customers might never get the opportunity to engage with your company’s content. You can make the best online content on the planet, but it’s almost meaningless if it doesn’t rank well on search engines. For this reason, you… Read the full article

Marketing works best if you go to where your clients are, and most of your clients are already online. Digital marketing services are a great way to increase your website’s organic traffic and leads. As a result, you can boost your revenue, enhance brand awareness and improve your sales. By 2025, e-commerce sales will make… Read the full article

Search engine optimization (SEO) is critical for your website’s success, but not all SEO agencies are created equally. Sadly, there are many so-called SEO agencies that only exist to scam you. How can you tell the difference between a reputable agency and a scam one? It may take a bit of digging, but an honest… Read the full article

The local SEO strategy is one that many companies are overlooking. If you have a local business, then chances are you need to be utilizing local SEO strategies. This blog post will explain why local SEO strategies are so crucial for companies and how they can help your company dominate the local search engine rankings… Read the full article

Reverse SEO is a reputation management technique used to push down a specific search result from the first page of Google Search by adding additional SERPs (search engine result pages) with the same target keyword. To give you an example, if you had negative reviews on a social platform, you cannot access, or the provider… Read the full article

If you’re a digital marketer or learning search engine optimization (SEO), then you’ve probably heard of Google’s PageRank. But what is it, exactly? And how can you use it to help your business? In this article, I’ll explain everything you need to know about PageRank, and I’ll provide some tips on how to improve yours…. Read the full article

Since companies and businesses moved to the internet, there is now an avalanche of SEO scammers waiting patiently to take advantage of them. Addiction Treatment Centers and Services seem to be a recurrent target by these scammers. Avoiding SEO frauds can be tricky and problematic – whom do you turn to if you want to… Read the full article

Whether you are operating a purely online business or a brick-and-mortar company, a sales funnel is a key way to bring new customers into your business. By tracking the right metrics, you can determine if your current sales funnel is working or not. If you need to improve your business model, there are a range… Read the full article

The internet is a wondrous place, with the number of domains growing every day. The top-level domain (TLD) is the last part of a web address after the dot. TLDs are so important because they tell you where on the internet you are going and what country your website belongs to. Here we have compiled… Read the full article