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Examples of Website Goals and Objectives

In a world where so many people shop, research, and interact online, compelling websites are crucial. Whether your small business is fighting to stay afloat or thriving from increased online sales, setting specific goals and objectives for your website is vital. To craft practical website goals and objectives, you can take some examples into account.

1. Update SEO Techniques.

Of course, using search engine optimization for your website is pivotal, but if you’re using the same methods you did a decade ago, your approaches require refreshing. The most effective strategies for search engine optimization change as the years go on, and you want to make sure you’re staying ahead of the competition. Employing the latest methods is the way to do so.

How will SEO change in 2021?

This year, the pandemic changed many things; SEO in 2021 will see many changes. Here are my predictions for SEO Trends in 2021.

User Trends

Be prepared to pivot for user search intent. We saw a massive influx of changes in 2020 searches for toilet paper, travel, men’s haircuts. The key takeaway is that your content strategy needs to be agile enough to change at a moment’s notice.

Spiking Alcohol Sales and Declining Rehab Enrolment

Since the onset of the coronavirus pandemic, substance abuse treatment centers have seen a sharp decline in clients. With significantly reduced populations, these facilities are struggling to remain open.

Social distancing protocols are reducing available space in treatment centers. The costs for protective gear and disinfecting agents have taken a big bite out of many facility budgets. Some centers have reduced residential treatment capacity by as much as 30 percent.

How to recover from a Google Core Update

Written for Addiction Treatment Facility owners

SEO is vital in finding new clients for your drug rehab facility; there is nothing more horrific than waking up to a significant drop in organic traffic. After looking through your analytics and considering recent website changes, you may come to the realization that you did nothing to trigger the change in rankings. Instead, the problem may be that Google introduced a major update to its core ranking algorithm.

SEO North offers FREE 360 Virtual Tours to Small Businesses

In the midst of the COVID-19 pandemic, small businesses are losing money. Many business owners are looking anxiously at their finances, wondering if they’ll be able to stay open until the end of the year. Some businesses have opened online storefronts, but for other retailers, this isn’t a viable option. How do they keep their client based interested until it’s safe for their store to open its doors again?

To help out small businesses across the area, a local company offers free 360 Virtual Tours to companies who want to spruce up their Google My Business page. A virtual tour allows clients to virtually “walk through” the store online and see what it looks like before checking it out in person. When stores invest in this kind of service, their sales tend to skyrocket. It adds an air of professionalism and integrity to their brand and shows customers the clean, safe shopping space and a wide range of products before they step foot in the storefront. Usually, a service like this retails for $350. But for a limited time only, SEO North is offering this service to small business owners in Ottawa, Canada–for free.

Fake Addiction Treatment GMB Spam

There is an unfortunate spam situation going on in Google business listings for addicts seeking substance abuse treatment. Research shows that fake clinics are showing up in Google My Business listings when people search for addiction treatment centers, which appear legitimate.

Despite the seeming legitimacy of GMB results, these fake addiction treatment centers are just front companies used to take advantage of people who need treatment and have insurance to cover the steep costs.