Founder & SEO Director, SEO North
Isaac Adams-Hands is a Canadian SEO consultant and the founder and SEO Director of SEO North, a search marketing agency based in the Ottawa area of Eastern Ontario.
He specializes in technical SEO and content strategy for addiction treatment and behavioral health organizations, a regulated YMYL field where medical accuracy, E-E-A-T, and compliance signals decide search visibility. His background spans search portals, e-commerce, higher education, and addiction recovery marketing, and he publishes explainers on core SEO concepts such as how PageRank works.
Table of Contents
Quick facts
- Name: Isaac Adams-Hands
- Role: Founder and SEO Director, SEO North
- Focus: Addiction treatment and behavioral health SEO
- Based in: Ottawa area, Eastern Ontario, Canada
- Founded: SEO North and MedicallyReviewed.com
- Education: University of Western Sydney and Georgian College
What does Isaac Adams-Hands specialize in?
Isaac specializes in search engine optimization for the addiction treatment and behavioral health vertical. This is one of the most heavily scrutinized YMYL (Your Money or Your Life) categories in search, so his work centers on the signals search engines and AI systems weigh most in healthcare: demonstrated expertise, author credentialing, medical accuracy, and trust. Core focus areas include rehab SEO, addiction treatment SEO, behavioral health SEO, and drug rehab marketing.
SEO North and MedicallyReviewed.com
SEO North is a Canadian SEO agency founded by Isaac. It delivers technical SEO, content strategy, and local search optimization for behavioral health and addiction treatment providers across North America.
MedicallyReviewed.com is a service Isaac operates that provides physician and medical professional review for healthcare websites, adding the credentialed review layer that strengthens E-E-A-T and content accuracy.
Areas of expertise
- Technical SEO. Crawlability, indexation, Core Web Vitals, site architecture, and performance.
- WordPress development. Custom theme builds, plugin work, schema integration, and server-level hosting management.
- E-E-A-T and YMYL content. Medical accuracy, author credentialing, and trust signals for healthcare sites.
- Structured data. Person, Organization, MedicalWebPage, and FAQ schema for clean entity recognition.
- Local SEO. Google Business Profile optimization for multi-location treatment providers.
- Content strategy. Topic modeling, content gap analysis, and editorial planning.
- Link building. Editorial and digital PR backlinks that hold up in regulated niches.
Education
Isaac holds a bachelor’s degree from University of Western Sydney and a business diploma from Georgian College in Ontario, Canada.
How Isaac approaches SEO
Isaac favors a data-driven, technical approach to search. He combines hands-on engineering, including WordPress development, structured data, and server administration, with content and compliance work tuned to the standards search engines apply to health and medical sites. In behavioral health, that means treating accuracy and trust as ranking factors rather than afterthoughts, and building sites that earn citations in both classic search results and AI-generated answers.
Frequently asked questions
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Connect with Isaac Adams-Hands
You can find Isaac’s work and profiles here:
Published on: 2020-11-05
Updated on: 2026-06-13
