Search Engine Patents

Author Vectors Patent

Author Vectors

Author vectors patentis a Google patent filed in 2018, which uses neural networks that can distinguish who writes content based on text classification. Author classification could some day be an influential ranking factor to determine what popular content is by distinguished authors in the SERPs (search engine result pages). Author classification has been used in libraries for decades to identify writing styles you may prefer to follow, so it makes sense to use it in search results.

Learn more about Author Vectors Patent

How Location Queries affect Search Results

People don’t want to know where businesses are across the country (unless they are planning a trip), but they want to know what is immediately close to them to fulfill that search intent. This is why local SEO is a vital aspect of your digital strategy.

Learn more about Local Search Patents

Google’s Reasonable Surfer Model

Google’s Reasonable Surfer Model is a search engine algorithm that promotes transparency and fairness in the ranking of websites. This model aims to provide more helpful information for searchers by considering content relevance, link quality, and user signals. This post will explore how Google uses these factors to rank websites in their search results pages. 

Learn more about Google’s Surfer Models

Google’s Rich content for query answers Patent

Google’s “Rich content for query answers” patent is designed to provide rich answers to questions in the SERPs using media (audio, video, images) to supplement a featured snippet.

The patent aims to provide an answer using visual or audible results, not just text. These rich snippets will increase a positive user experience and reduce the time it takes to find solutions. 

Learn more about the Rich content for query answers Patent

How do Google Definitions appear in search results?

Google Definitions is a search result at the top of Google Search Result Pages that lists a definition without the user clicking on the result to find the information. Google Definitions will give the user a quick answer without having to search for it on a webpage. This saves time for users, but it is also seen as a zero-click search result.

Learn more on how Google Definitions are selected.


Published on: 2021-04-16
Updated on: 2021-08-23

Avatar for Isaac Adams-Hands

Isaac Adams-Hands

Isaac Adams-Hands is SEO Director with SEO North, where he helps the team plan marketing goals that are keyword-optimized and measurable for over 30 clients simultaneously. He has worked at Microsoft, The institute of chartered accountants in Australia, Auto Trader, Le Cordon Bleu, and Algonquin College in various Digital Marketing Roles. Isaac is qualified as a Full-stack developer, Server Administrator, and Cyber Security expert, adding additional experience to his Search Engine Optimization knowledge. His Inuit heritage brought him to the Arctic to hunt and fish for most summers, which grew his passion for 4-wheelers and dirtbikes.