Search Engine Patents

Author Vectors Patent

google author vector patent
Author Vectors

Author vectors patentis a Google patent filed in 2018, which uses neural networks that can distinguish who writes content based on text classification. Author classification could some day be an influential ranking factor to determine what popular content is by distinguished authors in the SERPs (search engine result pages). Author classification has been used in libraries for decades to identify writing styles you may prefer to follow, so it makes sense to use it in search results.

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How Location Queries affect Search Results

Local Search Results

People don’t want to know where businesses are across the country (unless they are planning a trip), but they want to know what is immediately close to them to fulfill that search intent. This is why local SEO is a vital aspect of your digital strategy.

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Google’s Reasonable Surfer Model

Google's Reasonable Surfer Model

Google’s Reasonable Surfer Model is a search engine algorithm that promotes transparency and fairness in the ranking of websites. This model aims to provide more helpful information for searchers by considering content relevance, link quality, and user signals. This post will explore how Google uses these factors to rank websites in their search results pages. 

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Google’s Rich content for query answers Patent

rich content

Google’s “Rich content for query answers” patent is designed to provide rich answers to questions in the SERPs using media (audio, video, images) to supplement a featured snippet.

The patent aims to provide an answer using visual or audible results, not just text. These rich snippets will increase a positive user experience and reduce the time it takes to find solutions. 

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Published on: 2021-04-16
Updated on: 2021-05-28

Avatar for Isaac Adams-Hands

Isaac Adams-Hands

Isaac Adams-Hands is a man of many hats. He is an SEO Director, Full Stack Developer, and InfoSec enthusiast who has done stints in marketing positions at search portals, higher education, and addiction recovery agencies. Isaac received his Bachelor’s Degree from the University of Western Sydney before making his way into the world of technology.