Table of Contents
- Author Vectors Patent
- How Location Queries affect Search Results
- Google’s Reasonable Surfer Model
- Google’s Rich content for query answers Patent
- How do Google Definitions appear in search results?
- Reciprocal Links: The Good, the Bad and When to Use Them
- How Search Engines may look at Searches that include Locations
Author Vectors Patent
Author vectors patient is a Google patent filed in 2018, which uses neural networks that can distinguish who writes content based on text classification. Author classification could someday be an influential ranking factor to determine what popular content is by distinguished authors in the SERPs (search engine result pages). Author classification has been used in libraries for decades to identify writing styles you may prefer to follow, so it makes sense to use it in search results.
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How Location Queries affect Search Results
People don’t want to know where businesses are across the country (unless they are planning a trip), but they want to know what is immediately close to them to fulfill that search intent. This is why local SEO is a vital aspect of your digital strategy.
Learn more about Local Search Patents
Google’s Reasonable Surfer Model
Google’s Reasonable Surfer Model is a search engine algorithm that promotes transparency and fairness in the ranking of websites. This model aims to provide more helpful information for searchers by considering content relevance, link quality, and user signals. This post will explore how Google uses these factors to rank websites in their search results pages.
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Google’s Rich content for query answers Patent
Google’s “Rich content for query answers” patent is designed to provide rich answers to questions in the SERPs using media (audio, video, images) to supplement a featured snippet.
The patent aims to provide an answer using visual or audible results, not just text. These rich snippets will increase a positive user experience and reduce the time it takes to find solutions.
Learn more about the Rich content for query answers Patent
How do Google Definitions appear in search results?
Google Definitions is a search result at the top of Google Search Result Pages that lists a definition without the user clicking on the result to find the information. Google Definitions will give the user a quick answer without having to search for it on a webpage. This saves time for users, but it is also seen as a zero-click search result.
Learn more on how Google Definitions are selected.
Reciprocal Links: The Good, the Bad and When to Use Them
It’s a question that many SEO experts have debated; do reciprocal links help or hurt your SEO? In reality, it depends. With this post, I will explore the positive and negative effects of reciprocal linking in more depth so you can know when to and when not to add external links to your website.
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How Search Engines may look at Searches that include Locations
Ever wonder how search engines might rank your local business if you’re searching for it near a competitor? The answer is not as simple as one might think. Learn more about local algorithms and how they analyze your content below from Microsoft and Google.
Microsoft’s patent focuses on detecting dominant locations from search queries and the search’s “location intent.” It attempts to understand a “dominant location” of the question based upon the likelihood of the answer.
Learn more about Location Searches
What are Search Engine Patents?
A search engine patent is a patent on an invention that is related to the operation of a search engine. The patent may cover the algorithms used by the search engine to rank results, the interface of the search engine, or other aspects of the search engine’s operation. Search engine patents are held by various companies, including Google, Yahoo, and Microsoft. These patents can be used to prevent others from using the same or similar technology in their own search engines. In some cases, a company may be able to license a search engine patent from another company in order to use the patented technology.
Published on: 2021-04-16
Updated on: 2022-10-28