If you’re a small business owner with a new website, we understand that juggling your time operating a company while keeping up with web management can be daunting.
However, we’re in an age where every business can no longer afford an outdated WordPress website. With search engine optimization (SEO) guidelines changing constantly and digital marketing becoming ever-competitive, you’d be hard-pressed not to have experts on your side.
From creating high-quality, SEO-optimized content to ensuring they reach top SERP positions, SEO & website management companies can walk you through it all. Let’s break down why website management services matter and what services you should look for in 2024!
Table of Contents
What Is Website Management?
Website management refers to the various tasks needed to maintain, optimize, and boost a site’s performance. It can include search engine optimization efforts, marketing strategies, security reinforcements, website design, and functionality improvements.
Content updates and ensuring your pages are relevant and optimized for SERP rankings are also part of website development and management.
Why Is Website Management Important?
Website management is crucial if you want to make a lasting online presence. Poorly managed websites with clunky, spammy, unsecured, and outdated content easily vanish into the internet abyss—even avoided by most users.
Here’s why you should invest in website management services:
- Professional Website: First impressions matter in the ever-competitive e-commerce space. Your website will be your customer’s first and primary channel of interaction. Keeping your site well-managed, organized, and user-friendly will leave a positive and lasting impression on your potential clients.
- User Experience: UX (user experience) is a key factor when doing business offline or online. According to research by Forrester, every 1$ you invest in boosting UX brings in 100$ in return. That’s a massive 99,900% return on investment!
- Content Updates: Content management and updates take time and effort, which we’d bet you’d rather spend growing your business. However, keeping your content fresh and updated to ensure your business shows up in SERP is the name of the game. Website maintenance services can help you through regular updates and adding fresh content to keep your business relevant online.
- Technical Performance: Effective website management ensures your pages function properly for your clients. It can include monitoring and fixing technical issues on your pages, such as broken links, internal linking hitches, faulty plugins, and toxic backlinks. All these can help users and search engines navigate your content, improving your business’s search engine rankings.
5 Essential SEO and Website Management Services
Now that you know what website management is and why it’s important, here are five of the most essential services you should look for in an SEO and website management company:
1. High-Quality Content Writing
High-quality content, optimized for search engines is the bloodline of every successful website. Without value to provide, your blog posts won’t even be visible to Google, much less your target audience. It’s arguably the most important aspect of SEO for business owners!
So, you want your content to be informative, factual, up-to-date, user-friendly, and relevant. It must also be engaging, offering genuine solutions to real problems. Remember that Google aims to provide users with the most helpful and relevant information for every search query.
You’d also want to employ strategies to make your content appear on searches. For instance, you can use unique keywords in your metadata and content, signaling to Google that your page matches the search intent. Using content optimization tools like ClearScope, Ahrefs, and Semrush is also beneficial for creating SEO-driven pages.
That said, keeping up with all these content requirements can be overwhelming for those with little background in copywriting or SEO writing in general. Much more if you’re working to expand your business 24/7 behind the scenes.
SEO North has the perfect solution for you. We offer a Web Copy service for business owners struggling to create high-quality content search engine demands. With our team of expert writers, we can help increase your site traffic, engagement, and revenue.
2. Content Syndication
Content syndication refers to a marketing strategy where you republish content on other online platforms and websites. Some examples include social media channels, popular websites in similar niches, or other related platforms.
There are numerous benefits to content syndication. Implemented correctly, it can increase your business brand’s awareness, generate organic traffic, and drive more leads and conversions. Third-party websites can also publish your content in whole or parts (i.e., excerpts).
It’s possible to syndicate your content on your own. You’ll need to find partners, websites, or platforms interested in collaborating, ideally those with similar target audiences as you. You may also need to edit your content to match your partners’s platforms.
That said, the entire project can take considerable chunks of your time as a business owner. So, if you’re new to this whole marketing scheme, it may be best to find expert marketing teams willing to take these tasks off your busy hands.
SEO North is a company that excels in content syndication and distribution. We can get your company and content featured across 100+ high-authority news outlets online through our Press Release Services.
With our team of US-based professional writers as backup, your website will get high-quality backlinks from authoritative domains. In short, you can gain Google and the public’s trust in one fell swoop with your peace of mind intact.
3. On-Page Optimization
Optimizing your pages has to be one of the most tedious works of owning a website. Aside from keeping your content up-to-date, you must ensure every on-page link works so your clients and search engines can interact with your site without a hitch.
However, it’s also one of the most rewarding aspects of SEO that can drastically change your game. A solid on-page revamp can help your business rank higher in search engines, boosting visibility and traffic, and increasing ROI.
You see, even though Google’s SEO guidelines change frequently, it continually prioritizes user experience. It’ll always focus on websites with a “people-first” approach in content, web design, keyword use, or functionality.
Without proper on-page optimization strategies, your website gets buried in the pile without the hope of ever reaching your target audience. You’re practically wasting the fortune you’ve spent developing your business website!
SEO North’s experts can help you address on-page issues plaguing your SEO performance. We can diagnose the problem’s roots and offer solutions to get your content out of the rut. With our team of professionals, you can transform your website to provide valuable content that Google won’t be able to ignore.
4. Page Speed Optimization
Your website’s usability plays a crucial role in your SERP rankings. Look at it from the user’s perspective. Would you use a website that takes forever to load with spammy-looking pages and is excruciatingly difficult to navigate?
Well, so are Google users. A recent statistics report about website user preference found that a staggering number of users (47%) don’t even wait two seconds for a website to load before deciding to leave. That means competition starts with your website’s performance!
If you suspect your site’s speed affects your SEO performance, SEO North may just have what you need. Our page speed optimization service will provide a detailed analysis (PSI) of your page’s performance. Our experts can implement top-notch solutions for WordPress web pages, optimizing your HTML, Javascript, CSS, and images for faster load time.
5. Technical SEO Audits
Search engines look at hundreds of optimization signals to consider your page for ranking. Some carry more weight (backlinks, high-quality content, relevance, etc.) than others, but every one of these metrics matters. So, if not optimized, they can hinder your website’s SEO results.
An SEO audit analyzes your website’s SEO status. You do it to identify technical issues and solve them to make your content appear in search queries. Simply put, it helps search engines find, crawl, index, and rank pages on your site.
SEO audits rate your pages relative to the metrics search engines use to discover which areas you can improve. You may also find crawl-ability and indexability issues that are difficult to detect, such as canonicalization problems, content cannibalization, or hreflang errors.
You’ll need two essential tools to begin auditing your website: a crawl-based platform and Google Search Console.
Technical SEO audits aren’t easy, though. Often, the results can be intimidating and overwhelming for anyone auditing for the first time. So, unless you have a small, simple business website with a solid SEO foundation, it’s better to work with experts for the grunt work.
SEO North offers comprehensive technical SEO audits (on and off page) for businesses of any size. We can implement exhaustive content analysis to identify errors weighing your rankings down, implement effective long-term solutions, and boost your site’s optimization for good.
Website Management? Choose SEO North!
Modern e-commerce demands a solid online presence. You want the best SEO strategies, optimization methods, and high-quality content to succeed in your niche.
At SEO North, our focus is on you and your business. We care about returning your investments in us with top-notch services to ensure your website reaches the top!
Published on: 2024-07-15
Updated on: 2024-07-15
