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SEO Services That Earn Rankings, Not Rent Them

SEO North is an Ottawa SEO agency led by Isaac Adams-Hands, serving businesses across Ontario and Canada. We fix the technical, content, and authority problems that keep good businesses out of the organic search results, and we treat search engine optimization as a lead generation channel, not a vanity metric.

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SEO Services We Offer

Six services. No retainers padded with busywork. Every engagement starts with an SEO audit and a diagnosis, not a package.

How We Work

Most SEO companies jump straight to keyword research. We start with your business, because search engine rankings that don't produce revenue are just vanity metrics. Keyword research, competitor analysis, and a review of your analytics and search data come next, once we know what the website is actually for.

Every engagement begins with five questions:

  • What has been tried before, by you or a previous agency?
  • Is your tracking trustworthy? (Analytics, conversions, rankings)
  • What does your website need to accomplish for the business?
  • If you could only rank for three keywords, which three?
  • What should a visitor do once they land?
at home startup
small business owner
consultant

Timeline and expectations

What the first 90 days look like.

SEO is slow, and anyone who tells you otherwise is selling PPC with extra steps. Here is the honest sequence, so you know what you are paying for in each month and when organic traffic should start to move.

Month 1: Audit and technical fixes

A full site audit, tracking setup in Google Analytics and Google Search Console, and a competitor analysis in Semrush and Ahrefs. We fix what blocks indexing first: site hierarchy, redirects, schemas and structured data, and page load time. Nothing else works until Google can crawl the site cleanly.

Month 2: On-page SEO

Keyword selection from the research, mapped to the pages that should win them. Meta tags, headings, and page copy are rewritten around search phrases buyers use, and thin pages are merged or expanded. This is also where conversion rate optimization (CRO) starts, because more traffic to a page that doesn't convert is wasted budget.

Month 3 onward: Authority and content

Link building outreach begins once the site is worth linking to, aimed at raising domain authority with links from trusted websites. New content creation fills the gaps the research found. Monthly reports track keyword rankings, organic traffic, and leads, and the strategy is adjusted from the data, not the calendar.


Who hires SEO North

Businesses ready to treat search as a growth channel.

We work with Ottawa and Ontario small businesses, professional practices, and B2B service firms that are past the "just launched" stage. The common thread isn't industry. It's owners who want straight answers about what's broken, what it costs to fix, and how long it takes to turn search visibility into qualified leads.

In healthcare or another YMYL space? We hold your content to a higher standard, because Google does. Ask us about medically reviewed content through our sister platform, MedicallyReviewed.com.

Running a treatment center? Addiction treatment and behavioral health SEO is our deepest specialty, and it has its own home at seonorth.com.

Why Work
With Us.

Led by a practitioner, not an account manager. Isaac Adams-Hands has spent 20+ years doing the work: technical audits, content strategy, and site migrations for businesses across Canada and the US. When you hire SEO North, that's the SEO specialist looking at your site.

We say no. If SEO isn't the right investment for your business yet, we'll tell you and point you at what is, whether that's Google Ads, a website rebuild, or nothing at all. An SEO company that takes every client can't be honest with any of them.

Results you can verify. We set up honest tracking before we touch anything else, so every claim we make about traffic and leads is one you can check yourself. Our client case studies show the before and after, with the numbers.

White hat only. Isaac learned the hard way, years ago, what bought links and spun content do to a domain. Everything we do follows Google's guidelines, because a penalty costs more than any shortcut saves.

Learn more about our business

Questions people ask before hiring an SEO agency

How is SEO different from PPC and Google Ads?

Pay-per-click buys a spot at the top of the search engine results pages for as long as you keep paying. SEO earns a spot in the organic search results that keeps working after the invoice is paid. Both are search engine marketing, and plenty of businesses should run both, but ads are rent and organic is equity. We only do the organic side, and we'll tell you when ads are the better call.

Do you do AI SEO, AEO, or GEO?

Yes, and most of it is the SEO you already need done well. AI overviews and tools like ChatGPT pull from pages that are clear, well-structured, and trusted, so answer engine optimization starts with on-page SEO, structured data, and brand visibility across the web. We track AI citations alongside rankings so you can see where the two overlap.

What tools do you use?

Google Search Console and Google Analytics for the truth, Ahrefs and Semrush for keyword and competitor research, Screaming Frog for crawling, and Local Falcon for map rankings. Bing Webmaster Tools and Yahoo get checked too, since a surprising share of Ontario searches still happen there.

Do you offer SEO consulting without a monthly retainer?

Yes. A one-time audit or SEO consultation works well for businesses with an in-house marketer who can do the work and just needs a plan. We hand over the website optimization roadmap and are available for questions as they implement it.

Do you work with ecommerce stores?

Ecommerce SEO is a different animal: category pages, faceted navigation, and product schema instead of service pages and location pages. We take it on when the store has a real catalogue and a margin that supports the work. If that's you, say so on the strategy call and we'll scope it honestly.

What does content marketing have to do with SEO?

Most of it. A digital strategy that publishes without keyword research produces content nobody finds, and SEO without a content plan runs out of pages to rank. We treat them as one plan: what to write, who it's for, which query finds it, and how it feeds the pages that generate leads.

How long until we see results?

Technical fixes show up in weeks. Rankings for competitive keywords take three to six months to move and longer to hold. Any SEO expert who promises page one in 30 days is either targeting keywords nobody searches or doing something that will cost you later.


Get real results

Work with us.

Tell us what's not working. We'll tell you what it takes to fix it.

Contact us for pricing and SEO packages.