Are you interested in creating targeted SEO content with proven success rates?
If this sounds like a good idea, comparison SEO might be a helpful strategy for your business.
This form of search engine optimization involves tracking your competitor’s SEO to see which techniques work best for your industry. Since the modern digital landscape is filled with so many competitors, comparison SEO can be one of the best ways to make your company stand out.
If you’re interested in comparison SEO, explore our guide. We’ll explain how it works, so you can see why it’s so effective. Though every comparison SEO strategy will differ slightly, every business follows these steps.
Table of Contents
- Identifying Your Top Competitors
- Analyzing Your Competitors’ Keywords
- Evaluating and Improving Your Competitors’ Content
- Conducting Analysis of Your Competitors’ Backlinks
- Comparing Technical SEO Performance
- Monitoring Your Competitors’ Online Presence
- Planning Continuous Analysis of Your Competitors
Identifying Your Top Competitors
The first and most important step is simply finding the right competitors to compare your SEO to. If you select the wrong competitors, you can follow ineffective strategies or make decisions that won’t work for your unique business.
Ideally, your competitors need to be other businesses that offer the same good or service, have the same target demographic, and work in the same location as you. They also need to be doing well in your industry since you don’t want to waste time competing with a failing business. Here are some techniques you can use to find your top competitors.
- Google search queries: Looking at search engine results can often show competitors who write about topics similar to your business. Try entering keywords relevant to your business and seeing which companies appear first. It’s crucial to have clear, suitable, and match the user’s search terms to increase your ranking.
- Keyword research tools: Using professional keyword research comparison tools lets you see which businesses are attempting to target keywords in your industry. Thousands of keyword suggestions are available as well to assist you in improving your website rankings.
- Industry and market analysis: Market research takes time but is highly effective. Use industry statistics, social media, local business organizations, and other resources to learn about the market you want to enter.
- Customer feedback: Your potential customers are a great resource because they’ve also spent much time looking at businesses in your industry. Use social media and internet forums to see what companies your customers often choose.
Analyzing Your Competitors’ Keywords
One of the most significant advantages of comparison SEO is that it helps you find keywords to target. You can identify which keywords help your competitors get so much traffic using keyword analytics. Side-by-side comparisons often show which keywords perform best for all your competitors. This lets you develop an SEO strategy that incorporates these valuable keywords. Aside from using their keywords, keyword analysis can also give you ideas for new products and new marketing strategies.
Comparison SEO is far more than just copying your competitor’s successful strategies. When done correctly, it also helps you find ways to outcompete similar businesses. The right keyword analytics lets you find opportunities your competitors need to catch up on. For example, they might frequently target “local restaurants,” but it turns out that the keyword “restaurants near me” actually gets more hits each day. You can use this information to emphasize good keywords your competitors have overlooked.
Evaluating and Improving Your Competitors’ Content
Of course, more than keywords are needed to make your business succeed. Once a customer finds your business through a keyword, you must also offer engaging content that makes them stick around. Comparison SEO includes several techniques for standing out from your competitors. You must look closely at their site and try one or more of the following strategies.
Look for Content Gaps
An overview of competitors’ sites often reveals major topics they must remember. For example, you both might sell custom tee shirts, but they have yet to tell customers how their tee shirt sizing works. Use this insight to create a website that offers more value than your competitors’ does. Any relevant topic they need to cover is an opportunity for you.
Create Longer Content
A simple yet highly-effective comparison SEO technique is to create a longer version of your competitor’s content. Due to how most search engine algorithms work, long content is prioritized in search rankings. If you can flesh out a small 300-word article into an in-depth 1,000-word article, it’s often easy to outrank your competitors. Not only do you keep customers on your site for longer, but you also have more chances to work on keywords.
Do your competitors use simple articles filled with text? Research shows clients are more engaged when you include videos, pictures, and other media. Creating your version of the content that incorporates things like charts or infographics is an easy way to make a website that clients will prefer.
Offer Expert Insights
SEO comparison is all about finding ways to offer your customers more than your competitors can. In some industries, expert insights are a great way to do this. Things like interviews with industry celebrities or tips from respected specialists allow you to improve on your competitors’ content strategies.
Conducting Analysis of Your Competitors’ Backlinks
Backlinks are an often overlooked yet essential part of SEO. A backlink is a link on another site that directs people to your site. Backlinks help with search rankings because they are essentially a vote of trust. When another reputable site has a backlink, Google sees it as proof that your site offers helpful, high-quality information.
Since backlinks are so important, a good comparison SEO strategy involves closely analyzing your competitors’ backlink profiles. Using backlink analysis tools, you can see who mentions your competitors and why. This information helps you identify companies and sites willing to backlink your business. It also tells you what content is most likely to lead to backlinks.
This information from your competitors gives you great ideas for building a strong backlink profile for your company. You can start by creating helpful content, such as local guides or statistical discussions, that others will want to reference. Reaching out to sites that have worked with your competitors can also be beneficial. You already know the sites are interested in your industry and willing to provide backlinks, so you can network with them to suggest guest blogs or other backlinking opportunities.
Comparing Technical SEO Performance
Remember to look at your competitor’s technical performance when doing comparison SEO. Technical SEO refers to the process of optimizing a website for search engines. No matter how good your content is, it might struggle to climb the keyword rankings if it’s not accessible to Google’s search algorithms. When analyzing technical SEO, take a close look at these critical factors.
- Site speed: Use Google Analytics to check out the speed of your website. Sites that load faster get a better ranking, so it pays to compress images, minify code, and use content distribution networks.
- Mobile friendliness: A mobile-friendly site ranks higher on mobile and desktop browsers. Luckily, Google’s SEO tools make it easy to check for mobile-friendliness, and they also recommend changes like narrowing content or increasing the text size.
- Site structure: Remember that search engines are machines that don’t read text like humans. You need to structure your data if you want a higher rank carefully. Simple things like labeling headlines can be beneficial.
- Security: Search engines like Google and Bing prioritize user safety and prefer to direct users to sites with a secure HTTPS version. To upgrade your security, all you need to do is get a free SSL certificate.
- Duplication: If Google believes that your site has duplicated content, it will need to know which version of the site to direct users to. This can lead to lower metrics overall. Check your site for the best results to ensure there’s no duplicate content. Little issues like having a “www” version of your site can count as duplication.
If you notice that your competitors have significantly better website design and performance, it might be a sign that you need to upgrade. It can be hard to do well if you aren’t investing energy into your website performance. You don’t necessarily need to spend thousands of dollars on high-end web development, but you must ensure your site runs smoothly and is updated to meet modern standards.
Monitoring Your Competitors’ Online Presence
The final factor you must consider when doing comparison SEO is social media and online presence. Though you can learn a lot just by looking at a business’ website, you get a bigger picture of their marketing strategy when you see their online activity. Taking the time to analyze their social media and other online activities can be helpful.
When looking at social media, consider the frequency of posts and overall posting habits. This can help you see whether your customers respond better to professional, humorous, informative, or friendly social media discussions. You can then tailor your online presence to create a voice that suits your customer base. As you analyze their social media content, consider how frequently they link to their business web page and how often they run promotional deals.
Remember that many businesses use more than just traditional Facebook and Twitter profiles. Use search tools to see every facet of a company’s online presence. Some may run another store through Amazon or post content in the business owner’s name. These factors can affect SEO, so you must thoroughly search to ensure you get all the suitable social media strategies.
Planning Continuous Analysis of Your Competitors
Things are constantly changing in the fast-paced digital marketing environment, so comparison SEO needs to be an ongoing process. Though you can use comparison SEO to find successful strategies and discover room for improvement, your competitors might also use similar tools. Therefore, forgetting about them for weeks can lead to you getting outranked again.
For best results, creating a standard tracking routine is a good idea. Make sure to check in with your competitor weekly or monthly. During these regular checkups, consider how their SEO strategy has shifted and see which new keywords they’ve started focusing on. This allows you to notice industry trends as soon as they happen and stay caught up.
Ultimately, comparison SEO can be an excellent tool for business owners, but remember that it’s just a tiny part of your overall SEO strategy. At SEO North, we focus on providing clients with individualized SEO plans. Our team combines techniques such as technical SEO audit, on-page and off-page optimization to create comprehensive SEO that increases traffic and conversion rates. If you are interested in expanding your reach and finding dedicated engaged clients, contact SEO North to get started.
How do I compare one website to another?
Comparing one website to another involves evaluating various factors to determine the strengths and weaknesses of each site. Here's a step-by-step guide on how to do this:
- Purpose: Determine the main objective of each website. This could be providing information, selling products or services, offering entertainment, or building a community. Understand the primary goal to assess how well each site achieves its purpose.
- Design and layout: Compare both websites' visual appearance, structure, and overall design. Look for elements like color schemes, typography, graphics, and the use of white space. A good design should be aesthetically pleasing, easy to navigate, and user-friendly.
- Content quality: Evaluate the quality of your blog posts or landing pages on both websites. High-quality content should be well-written, engaging, informative, and relevant to the target audience. Check for accuracy, consistency, and timeliness.
- Navigation and user experience (UX): Assess how easy it is to find information and navigate each website. A good user experience includes clear menus, logical organization of content, and easily accessible search functions.
- Mobile compatibility: Check how well each website works on smartphones and tablets. A website should be responsive, ensuring the design, layout, and functionality are optimized for different screen sizes and resolutions.
- Page load speed: Compare the loading times of both websites. Faster load times improve user experience and positively impact search engine rankings. You can use tools like Google PageSpeed Insights or GTmetrix to measure page load speed.
- SEO (Search Engine Optimization): Analyze the SEO strategies used by each website. This includes on-page optimization factors like keyword usage, meta tags, headings (H1, -H3 tags), URL structure, and off-page factors like backlinks, social media presence, and domain authority. The meta description is also significant for on-page SEO, depicting the complete content summary. Better-optimized websites rank higher on search engine results pages (SERPs).
- Accessibility: Evaluate how accessible each website is for people with disabilities. This includes features like alt text for images, proper color contrast, and keyboard navigation. Accessibility is not only a legal requirement in many regions but also helps to create a more inclusive web experience.
- Security: Assess the security measures implemented on each website, such as HTTPS, secure user authentication, and regular security updates. A secure website protects user data and builds trust with its visitors.
- Social proof and credibility: Look for elements that establish trust and credibility, such as customer testimonials, reviews, case studies, industry awards, and affiliations with reputable organizations.
After comparing the various factors, you can determine which website performs better in each area and identify opportunities for improvement. All industries and enterprises of all sizes, notably marketing firms and e-commerce companies, should consider all of these criteria carefully.
What is the best SEO tool to use?
There is no single "best" SEO tool, as each tool offers different features and benefits that cater to various aspects of SEO. Your ideal tool depends on your specific needs, budget, and goals. Here are some popular SEO tools that are widely used and well-regarded in the industry:
- Google Analytics: A free tool from Google that provides valuable insights into your website's traffic, user behavior, and conversion rates. It's essential for tracking the effectiveness of your SEO efforts and making data-driven decisions.
- Google Search Console: Another free SEO checker tool from Google that helps you monitor your website's performance in Google search results, submit sitemaps, identify crawl errors, and receive notifications on any issues affecting your website. Additionally, it is the only tool that can give you a precise clickthrough rate. Pricing is also free.
- Ahrefs: A comprehensive SEO tool offering keyword research, backlink analysis, rank tracking, and site audits. It has an extensive database of backlinks and provides in-depth data on your competitors.
- SEMrush: A versatile SEO tool that covers keyword research, site audits, backlink analysis, rank tracking, and competitive intelligence. SEMrush also offers tools for PPC, social media, and content marketing.
- Moz Pro: It is a popular SEO suite that includes tools for keyword research, site audits, rank tracking, and backlink analysis. Moz Pro is known for its user-friendly interface and extensive resources for learning SEO. It also has features like website audits to help detect technical SEO errors such as missing meta descriptions, duplicate HTML tags, etc.
- Screaming Frog SEO Spider: A website crawler that helps you identify technical SEO issues, such as broken links, duplicate content, and missing meta tags. It's a valuable tool for conducting site audits and optimizing your website's on-page SEO.
- Ubersuggest: A keyword research tool developed by Neil Patel that provides keyword ideas, search volume, and competition data. It also offers basic site audit and backlink analysis features.
- Majestic: A powerful tool focused on backlink analysis and link building. It provides detailed information on your website's backlink profile, including the quality and authority of linking domains.
These are just a few examples of the many SEO tools available. Depending on your specific requirements, you might need to use multiple tools or opt for an all-in-one SEO platform. Researching and testing different tools is essential to find the one that best suits your needs and budget.
What is keyword comparison for SEO?
Keyword comparison for SEO is the process of analyzing and comparing different keywords or keyword phrases to identify their potential effectiveness for a website's search engine optimization strategy. This comparison helps you prioritize keywords based on factors like search volume, competition, and relevance to your target audience. By comparing keywords, you can decide which ones to target in your SEO and content marketing efforts to maximize visibility and drive organic traffic.
Here are some key aspects to consider when comparing keywords for SEO:
- Search volume refers to the average number of times users search a keyword within a specific period. Higher search volume indicates greater user interest and potential for organic traffic. Comparing search volumes helps you identify popular keywords and prioritize them accordingly.
- Keyword difficulty/competition: Keyword difficulty or competition is a metric that estimates how challenging it will be to rank for a particular keyword. This is usually based on factors like the number and quality of competing pages and the strength of the websites currently ranking for that keyword. Comparing keyword competition helps you identify the most attainable ranking opportunities.
- Relevance: It refers to how closely a keyword aligns with your website's content, products, or services. Comparing keywords based on relevance ensures that you focus on terms that resonate with your target audience and are more likely to drive valuable traffic.
- Search intent: Search intent is the reason behind a user's search query. It can be informational, navigational, commercial, or transactional. Comparing keywords based on search intent helps you target terms that align with your website's goals and create content that meets the user's needs.
- Long-tail keywords: Long-tail keywords are longer, more specific keyword phrases that often have lower search volume but higher conversion rates. Comparing long-tail keywords helps you identify niche opportunities that may be easier to rank for and generate highly targeted traffic.
To perform keyword comparisons, you can use SEO tools like Ahrefs, SEMrush, Moz Pro, or Ubersuggest. These tools provide data on search volume (search traffic), keyword difficulty, and related keywords, making comparing and prioritizing your target keywords easier.
Published on: 2023-04-20
Updated on: 2023-05-05