Professional SEO Services in Ottawa

Professional SEO Services

How Professional SEO Services Will Make Your Business Thrive

Google is one of the primary means by which modern consumers find solutions to their problems. Because of this, it’s more important than ever for your organization’s website, social media pages, and other online spaces to show up on the first page of relevant Google search queries. Very few people will learn about your stellar products and services if your business doesn’t rank well on popular search engines. This is why good SEO is vital in digital marketing. You want your message to reach the right audience, but crafting an effective SEO strategy is complicated, so you need to check out this guide on using professional SEO services to expand your organization’s reach.

Our Useful SEO Services

Technical SEO

Before putting together an effective Search Engine Optimization strategy, you need to know how your pages currently perform in Google search rankings by completing a thorough SEO Audit (e.g., Number of Indexed Pages, Keyword Rankings, Technical SEO Scores). Once the experts at SEO North have a clear picture of the state of your organization’s SEO, they can immediately start working on the things that are holding your pages back (e.g., Organic Traffic, number of keywords, On-page SEO, validated HTML, etc.). Then, they will coordinate with your stakeholders to develop a unique content strategy, including an expert keyword research strategy that will bring the right people to your company’s web pages.

Local SEO

You need the information on your Google business listing to be as accurate as possible. Otherwise, people who want to contact you or visit your storefront may end up in the wrong place. The people at SEO North will ensure that your phone number, email address, working hours, physical address, and other details are correct so that prospective customers and clients will have no problem accessing your services. SEO North’s experts will also geo-tag photos and videos of your organization to build rich media citations and improve relevancy. Google’s algorithm rewards complete profiles with accurate information and appealing media submissions, so a high-quality Google business listing will also benefit your organization’s organic search rankings.

Content Writing
SEO Content Creation

Content Marketing

High-quality written content is the meat and potatoes of any SEO strategy. Good copy will take advantage of keywords and provide useful content for your audience to drive more people toward your website. As well as indexing those pages after publishing them. When prospective customers gain value from your written content, they will be more likely to purchase your services. Thus, putting together engaging blogs, product descriptions, service pages, and other pages is paramount for any company that wants to boost its credibility and attract enthusiastic users. SEO North has access to the best copywriters to fulfill your organization’s content needs, and they deliver expert-level copy with very timely turnarounds for your SEO plan and will help you rank higher.

Link Building

People are more likely to check out your services if they hear about them from a trusted content creator. SEO North has partnerships with the biggest bloggers in all kinds of industries, and they actively work to reach out to reputable bloggers every day. Bloggers will naturally incorporate information about your organization’s services into their content so that it doesn’t seem like an ad. On top of that, they can include useful backlinks to your page to push their audience towards your services and boost your pages in the Google algorithm. Collaborating with popular bloggers is simply a great way to penetrate new markets, rank well in search results, and stoke broader interest in your brand by optimizing your off-page SEO.

Meta Optimization

Meta information plays an integral role in search engine rankings. Meta descriptions, keywords, titles, category tags, schema, and other data all impact your website’s performance on Google. Experienced SEO specialists will help you leverage the right metadata to boost your website’s search rankings, improve your on-page optimization, and bring your organization’s message to the most valuable clientele.

Page Speed Optimization

In the digital age, people expect pages to open immediately. When someone is navigating through your website, they should not have to wait for new tabs to open. If your pages load too slowly, users will become frustrated and look for similar services elsewhere. The elite web developers at SEO North will look at your website’s code and fix it to make your pages load as quickly as possible, improving your website’s user experience (UX). Tracking real-time results in Google Analytics and Google Search Console. When your website is quick and responsive, people will spend more time learning about your services, so page optimization is extremely important for your organization’s success.

Detailed Analytics

You need a way to consistently monitor the performance of your SEO strategy in the Search Engine Result Pages (SERPs). After all, you’re putting a lot of time and resources into expanding your organization’s online presence, so you want to ensure that it all pays off. SEO North will provide you with information about click-through rates, the average time spent on your pages, demographic information about your users, and other important metrics to help you better understand your organization’s strengths, weaknesses, and opportunities in the online ecosystem. With this data, your stakeholders can identify emerging trends and quickly adjust the organization’s marketing strategies to reach the right customers.

Qualities of a Good SEO Company

Customized Solutions

No two organizations face the same challenges or appeal to the same audience. Your company is unique, so you need SEO services that perfectly align with your stakeholders’ vision. The professionals at SEO North are dedicated to your organization’s success, so they will work tirelessly to put together an SEO strategy that fits your precise needs.

Customized Solutions

Realistic Expectations

While a good SEO strategy can provide plenty of immediate benefits, you should be wary of any SEO company that promises astronomical gains in a short time. Building a strong online presence is a gradual process. Instead of getting instant engagement, your organization must generate gradual momentum and consistently employ ethical SEO practices to reach more customers on Google. The salespeople at SEO North will provide a realistic summary of your prospects so that your stakeholders can make more informed decisions about the organization’s SEO strategy.

Stellar Customer Support

Time is money, and your organization must be able to react hastily to new circumstances. Because businesses operate quickly, you need immediate answers to any questions about your SEO company’s services to stay ahead of the competition. The customer service professionals at SEO North will promptly respond to all communications and do everything in their power to provide the best solutions to your organization’s problems.

Ethical Strategies

Some SEO companies employ tactics that quickly boost algorithmic performance but harm the organization’s long-term performance. For example, a discount SEO company might spam keywords in your content or copy material from your competitors to make your organization’s pages appear on the front page of relevant search queries in a few days. These tactics work for a very short time, but the Google algorithm severely punishes unoriginal content, keyword stuffing, and other unethical tactics. This can prevent your pages from hitting the first page for many years. In contrast, SEO North only employs SEO strategies that align with Google’s terms of service, so you will never sabotage your company’s Google rankings by working with a reputable SEO agency.

Are Professional SEO Services Worth the Cost?

The SEO landscape is in a constant state of flux. Google, Bing, and other popular search engines constantly tweak their algorithms and update their terms of service. In turn, an SEO strategy that is effective today may become utterly useless within a matter of weeks. Your employees should focus on providing high-quality products and services to the organization’s clientele; your managers don’t have the time or energy to chase the latest SEO trends. By working with a reliable SEO company, you can take your online presence to the next level, devote your most important resources towards your organization’s operations, and quickly adapt to any sudden changes in the Google algorithm.

Reach the Right Audience With the Help of SEO North

Without high-quality SEO, your target audience will have a lot of trouble accessing your organization’s services. Thankfully, a few adjustments to your SEO strategy can greatly expand your company’s online presence. You want the world to see what your company has to offer, but you need professional SEO services to make that happen, so email SEO North today to find the right SEO strategy for your organization.


  • How much does it cost for an SEO expert?

Published on: 2022-10-04
Updated on: 2024-01-10

Avatar for Isaac Adams-Hands

Isaac Adams-Hands

Isaac Adams-Hands is the SEO Director at SEO North, a company that provides Search Engine Optimization services. As an SEO Professional, Isaac has considerable expertise in On-page SEO, Off-page SEO, and Technical SEO, which gives him a leg up against the competition.