The Pros and Cons of Fathom Analytics

Fathom Analytics is a web analytics platform that helps online businesses track website visits, page views, and more. While this service can be beneficial in understanding customer behavior and optimizing website performance, it is not without drawbacks. Let’s take a closer look at the pros and cons of using Fathom Analytics.

Fathom Analytics

Pros of Fathom Analytics

The biggest pro to using Fathom Analytics is its insight into your website’s performance. By tracking key metrics such as page views and user actions, you can gain valuable insights into which aspects of your website are performing well and which need improvement. This type of data-driven analysis can help you make better decisions about optimizing your site for the best possible results. Additionally, Fathom Analytics offers a range of reports that allow you to visualize these metrics in an easy-to-understand format quickly.

Another great feature offered by Fathom Analytics is its privacy policy. Unlike many other web analytics services, Fathom does not track individual users or store any personal information about them. Instead, it focuses on anonymous data points such as page views and time spent on the site that provide an overall picture of user activity without compromising privacy or security.

Cons of Fathom Analytics

Unfortunately, there are some downsides to using Fathom Analytics as well. Daily, I check how my websites perform; weekly, I check to see if traffic has dropped for specific pages, especially after a Google Algorithm update.

In Google Analytics, this process compare process is seamless

Google Analytics
Google Analytics

Yet, in Fathom Analytics, you need to click on each page and record the traffic difference.

Fathom Analytics Filters
Fathom Analytics Filters

If you manage ten sites, you’d have to repeat this process ten times each (to review the top ten pages), a total of one hundred times, to see the change in traffic.

As fears of the recession approach, we will have to look at our subscription costs in Need vs. Wants attributes. I want a fancy dashboard that shows my overall traffic, but I need an analytics tool that quickly shows me lost or declining fast and effectively; sadly, Fathom Analytics and its competitor, Plausible Analytics, aren’t those tools.


Despite these drawbacks, Fathom Analytics remains a powerful tool for gaining insight into customer behavior and making informed decisions about optimizing your website’s performance to improve conversions and maximize ROI. If you are looking for an easy-to-use yet robust analytics platform with solid privacy protection, consider giving Fathom a try today!

Published on: 2023-01-14
Updated on: 2023-01-14

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Isaac Adams-Hands

Isaac Adams-Hands is the SEO Director at SEO North, a company that provides Search Engine Optimization services. As an SEO Professional, Isaac has considerable expertise in On-page SEO, Off-page SEO, and Technical SEO, which gives him a leg up against the competition.