It is evident not all SEO campaigns succeed; the harsh reality is that most of them fail miserably. We delve into the most common reasons as to why most SEO campaigns go down the drain sooner than expected:
SEO campaigns should be given adequate staff and resources to help them succeed. Inexperienced digital marketers without enough assistance or resources is a recipe for disaster. Thousands can be spent on PPC, yet when it comes to SEO, that budget can become an afterthought. For example, some companies fail to pay for subject-matter experts to write articles; experienced readers will most likely bounce once they realize the content doesn’t stand up. As a result, these articles get less and less traffic from Search engines, and they don’t rank as high as you expected them to. Also, if the content is thin and of low quality, fewer people will have a reason to link to your website. Popularity has a snowball effect, as well as poor-quality websites.
Giving Up too Easily
Some companies (and owners) are not patient enough to realize that these SEO campaigns take time to work. SEO companies would look at the progress of each SEO tactic each month to see how successful it is. It could take weeks or even months for you to see the effects of the SEO campaign. After all, your target market won’t see your website on the first page of Google search engine results in just a day. As they say, winners never quit, and quitters never win, so quitting should be the last thing on your mind. It would be best if you did everything in your power to make this work. Just like exercising, SEO takes time to see progress.
Hiring Unqualified “Experts”
Just because people have a general understanding of SEO, they don’t know how to get results or should call themselves experts. Choosing cheap black hat SEO companies will deliver what they charge, cheap value to your search engine rankings. Black Hat’s will make you think they’re good along with giving affordable prices. In reality, they are looking to get your money in exchange for a few web2.0 links in return, and you have nobody to blame but yourself in this situation. After all, it would help if you did the needed research about each SEO company before even thinking about hiring them. You would not want to find out too late that the company actually has terrible reviews and you already signed a contract before you noticed. Every SEO agency has pros and cons; you should know this before signing an agreement with them. Besides, reading into that agreement is also essential to understand the expectations.
Ignoring the Competition
No matter the industry, you will have many competitors. Some of them may already be established to the point that they already dominate the keywords you are looking to take. As a result, you would take a different segment and see how that would work out. Besides, it is a great idea to avoid established companies since they have the budget to spend on high-profile SEO campaigns. As a result, better assign some people to look into your competitors’ SEO campaigns. This would give you a heads up to know what you would do to combat them.
In conclusion, there is no reason for your SEO campaigns not to work as long as you are patient enough to see how it would turn out. There are just too many options out there, but not all of them are good.