Do Category slugs have Zero Impact on Rankings?


Google’s John Mueller Says: Putting the Category Name or Topic Name in Your URL Slug Has Zero Impact on Rankings

Google’s John Mueller just said that putting the category name or topic name in your URL slug has no impact on rankings. And he used a GIF to make his point! I am not 100% sure if he meant ZERO, but he used a GIF that says ZERO.

I think John Mueller is right. I don’t think there is any SEO value in putting the category name or topic name in your URL slug. It could even hurt your rankings because it might make your website’s URLs longer and more challenging to remember.

Google did say both in 2021 and 2020 that the impact of keywords in URLs is “very low” – not “zero influence.” However, I believe it’s close to zero?

“How essential is a category/topic in the URL slug?” was the question. He simply stated ZERO.

So what should you do? Leave the category name or topic name out of your URL slug and focus on creating great content to help your website visitors.

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  • What is a website Category?
  • What is an SEO slug?

Published on: 2021-12-13
Updated on: 2024-03-07

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Isaac Adams-Hands

Isaac Adams-Hands is the SEO Director at SEO North, a company that provides Search Engine Optimization services. As an SEO Professional, Isaac has considerable expertise in On-page SEO, Off-page SEO, and Technical SEO, which gives him a leg up against the competition.