SEO is an effective form of internet marketing. And, it becomes essential when it comes to ranking your website with keywords of higher competition and high search volume. When businesses don’t get the right keywords, they lack the benefits of organic traffic.
However, specific keywords are difficult to rank regardless of SEO. For example, if you want to rank on the first page of Google search with the keyword “flat-screen TV,” it is near impossible. That’s because you won’t outrank sites such as Walmart or Best Buy. And they have a higher website authority.
To make your efforts count, it is wise to make good use of low-hanging fruit keywords alongside on-page SEO. Also, try to target the keywords that help your website rank with ease. As such, you may rank for having several keywords. With the highly targeted keywords, the traffic to your website increases significantly.
Here are some ways to identify keywords to improve your ranking quickly. That way, it helps you create a successful SEO campaign that brings in lots of organic traffic.
IDENTIFY KEYWORDS BY USING GOOGLE’S SEARCH CONSOLE
Is your website synched to Google’s Search Console? If not, you need to do it immediately. When you verify your domain, find the “Performance” option. You can find out the keywords responsible for ranking your website in Google’s search results. You can have the information from the “Queries” section.
Also, you can sort the information depending on the impressions and clicks. It would help if you looked out for keywords with plenty of impressions. These are the ones you should target. Moreover, when you select a specific keyword, you can see the website URL under the “Pages” option.
Open a spreadsheet and insert the keyword and the impressions, clicks, and URL ranking. This information is necessary for the following step.
OPTIMIZING THE ALREADY-RANKED PAGES TO BOOST YOUR RANKINGS
Open the spreadsheet and edit the URLs that are already ranking after another. And optimize on-page elements needed for a specific keyword. Follow the below-mentioned recommendations.
Page title: Try to rewrite the post title or page and include the targeted keyword. Also, place it near the beginning without making it appear spammy.
URLs: Edit the permalink with the keyword. Suppose, if the keyword is ‘leading office cleaning,’ make the permalink as: yourwebsite.com/reading-office-cleaning.
H2 & H3 tags: Your content becomes easy to read with proper headings. Besides, Google considers heading text when deciding what your page is all about. So, include the keywords in the right place naturally.
- If you have thin content on your page, try creating long-form articles or posts.
- Do it naturally.
- Include the targeted keyword within the first sentence.
- Apart from that, add some variations of the keyword throughout the content.
That way, Google will find it easy to understand what your webpage is about.
Alt–image tagging: Because the algorithm used by Google can’t read images, it tries to find out the information from the alt-tags. Hence, ensure that the keyword is included in the image as alt-tags. Moreover, if you have several photos on your page, you can use a long descriptive keyword for the remaining ones.
Interlinking: It is a good practice to link your page to other resources, posts, and pages relevant to your website. It is a great SEO practice that has lots of benefits. This includes improving the average visit per page by users. Also, it helps decrease the bounce rate for your website. Furthermore, it improves your website authority to a great extent.
After these optimizations, open the Search Console and type the URL in the search bar. It displays the information confirming that Google found the URL. Select the ‘request Indexing’ option. Google crawls the newly edited page.
LINK BUILDING FOR AN ADDED BOOST
You can find improvement after optimizing your page, especially with the lower-competition keywords. However, if results fail to satisfy you, building off-site links could be helpful. But you need to focus on quality instead of quantity.
A couple of high-quality authority links are enough to drive impressive traffic. Hence, build good relationships with website editors, influencers, and bloggers relating to your niche. Having a pre-existing resource improves your outreach if you need to link a specific page.