Yoast App Makes Shopify SEO Easier

Shopify SEO gets more accessible with the Yoast app! Yoast is a powerful tool that helps optimize your content for Google and other search engines. It also offers Shopify specific features to help improve your site’s visibility online. Yoast was explicitly designed to work with the Shopify platform, making it easy for e-commerce sellers to… Read the full article


Need Backlink Strategies? These 8 Methods May Be The Best

Any SEO expert will tell you that getting backlinks is crucial for ranking higher in the search engines. And, higher rankings will lead to more traffic. However, not all backlinks are created equal. Getting bad and spam backlinks will likely result in being penalized by Google. You don’t want to land on Google’s wrong side… Read the full article


Should you ignore SEO keywords when writing content?

Because of its function and benefits, SEO has evolved and significantly grown over time, as have some other advertising and marketing methods that existed long before. Yet, its fashionable approach is different from the later part of 1990 until the early year 2000. Back then, search engine optimization was all about key phrases. Get the… Read the full article


How to Pick Your First SEO Keywords

Many people are familiar with Search Engine Optimization (SEO). There’s no doubt about that. Do you know to optimize it effectively? Securing higher rankings in Search Engine Results Pages (SERPs) is one of the best ways to build a business. SEO firms use this strategy to their advantage. It is possible to control which searches… Read the full article


Understanding and Applying the Most Important KPIs for Your Business

When creating business decisions, you must have a method to measure its success. More often than not, small businesses only use their income to measure how successful their campaigns are. This applied to PR campaigns that every business needs to boost their income. But you have to understand that beyond the income, there are also… Read the full article


Investing in SEO Strategy: Building Backlinks

Perhaps you’ve just set up your website, and maybe it’s time to think of investing in an SEO strategy. You have several key SEO areas to focus on to run a successful site, and building backlinks is one of them. But what are backlinks? When other websites link to your site, the links created are… Read the full article


Improve SEO using Low-Hanging-Fruit Keywords

SEO is an effective form of internet marketing. And, it becomes essential when it comes to ranking your website with keywords of higher competition and high search volume. When businesses don’t get the right keywords, they lack the benefits of organic traffic. However, specific keywords are difficult to rank regardless of SEO. For example, if… Read the full article


Link Building with SEO: Why it’s still seen as Black-Hat

If you have heard of the term “link building,” then you may have heard of Search Engine Optimization, also known as SEO. This is the thought behind Link Building. It’s all about creating links on other web pages that will redirect customers to your website, and hopefully, those customers will purchase from you. The more… Read the full article


John Mueller on Wix vs. Self-hosted WordPress vs. Managed WordPress Hosting

Google’s John Mueller offered his thoughts on moving a website from Wix to self-hosted WordPress, as well as managed WordPress hosting. John Mueller from Google responded to a question on Reddit about migrating an SMB website from Wix to a self-hosted WordPress system. He Outlined the Differential Benefits and Drawbacks of Managed and Self-Managed WordPress… Read the full article


Google Confirms Local Search Algorithm Update: November 2021

Google has confirmed that the recent updates to the local search algorithm, dubbed the November 2021 local search update, were implemented. Google announced the end of an algorithm change that began rolling out to local search results starting November 30th and finished on December 8th (most effects were seen December 6th). A “rebalancing” of ranking… Read the full article


John Mueller: You Don’t Need To Be An Authority To Rank

In order to rank in Google’s search results, websites do not necessarily have to establish themselves as authorities. According to Google’s Search Advocate John Mueller, not all websites need to be recognized as authorities in order to rank well in search results. During the Google Search Central SEO office hours hangout on December 10, one… Read the full article


Top SEO Ideas to Consider If You’re Looking to Make Money

Search Engine Optimization (SEO) provides one of the best ways to make passive or active income. It has become a crucial element of digital marketing that offers freedom, control, and a reasonable income. Depending on your skills, you can earn more than $100,000 if you are a reputable SEO expert. This is a handsome income,… Read the full article


Outsourcing Content Creation: Cost-Effective Way of Producing Quality Content

At first, you will think content creation is a piece of cake. You can devote the time to create the articles that will link to your website. The truth is you would be better off outsourcing it to writers who are good at what they do. You may think about spending for their work, but… Read the full article


Do Category slugs have Zero Impact on Rankings?

Google’s John Mueller Says: Putting the Category Name or Topic Name in Your URL Slug Has Zero Impact on Rankings Google’s John Mueller just said that putting the category name or topic name in your URL slug has no impact on rankings. And he used a GIF to make his point! I am not 100%… Read the full article


Artificial Intelligence for SEO: A Better Way to Optimize Your Site

Artificial intelligence (AI) has crept into many of our lives quietly and without fanfare. It’s nearly everywhere right now, at work, at home, in automobiles, on our computers and phones. It has become indispensable in our lives. Furthermore, AI technologies are aware of our preferences for TV series and movies, music, and potential relationships. Other… Read the full article


How to Fix Your SEO: Data, Concepts and Optimization Goal Adjustments

SEO data, fresh ideas, and adjusting your objectives might help you discover what went wrong in your rankings. SEO data provides a wealth of knowledge. Everything you need is right there in front of you, and it’s so simple to find it! You’ll be able to examine leads, rankings, and engagement data. If something isn’t… Read the full article


ADA Compliance Lawsuits Threaten Businesses

ADA Fraud is a growing problem for businesses, and it’s essential to make sure you are taking steps to investigate this type of fraud. This blog post will go over the basics of ADA Fraud Prevention, including tips on studying and preventing ADA Fraud from happening in your business. We’ll also cover some examples of… Read the full article


How not to be a Victim of Copyright Infringement Scams

Copyright infringement is one of the most often encountered issues among website owners. Scammers will crawl a website and attempt to defraud them by claiming that they have committed copyright infringement and then requesting that they click on a link to see the evidence, opening a malware file that infects your computer. The newest scam… Read the full article


ADA Fraud Prevention: Investigating and Preventing It

In recent years, US corporations have been flooded with ADA and other state laws violations lawsuits alleging that their websites do not comply with the Americans With Disabilities Act (ADA) and various state legislatures, including the California Unruh Act. Consumers who are blind allege that because visually impaired people cannot access the sites using screen-reader… Read the full article


How to spot Image Copyright Scams

It is a problem that nearly every webmaster (or just web user) has run across; someone is attempting to scam them. The latest scam claims that the site committed copyright infringement and asks them to click a link to see the proof. When being threatened with copyright infringement, it is terrifying. There’s enough confusion about… Read the full article