SEO Quotes for SEO Ranking Success

seo quotes

SEO quotes can be motivating, insightful, or downright hilarious. We’ve collected some of our favorite SEO quotes to help you raise your rankings and maybe make you chuckle along the way. Whether you’re a seasoned pro or just starting out in the world of SEO, these quotes will remind you why it’s important to stay up-to-date on the latest trends and techniques. So read on and be inspired to rock your SEO!

Good SEO work only gets better over time. It’s only search engine tricks that need to keep changing when the ranking algorithms change.

Jill Whalen

On a broad scale, I see SEO becoming a normalized marketing tactic, the same way TV, radio, and print are traditionally thought of as marketing tactics.

Duane Forrester

Google only loves you when everyone else loves you first.

Wendy Piersall

Successful SEO is not about tricking Google. It’s about PARTNERING with Google to provide the best search results for Google’s users.

Phil Frost

Today it’s not about ‘get the traffic’ — it’s about ‘get the targeted and relevant traffic.

Adam Audette

It’s much easier to double your business by doubling your conversion rate than by doubling your traffic.

Jeff Eisenberg

The best place to hide a dead body is the second page of Google search.


Better content is outweighing more content.

Rand Fishkin

What gets measured gets improved.

Peter Drucker

If You’re Going to Post Content on Your Site Anyway, You Might as Well Take the Time to Make Sure Google Takes Notice of Your Effort.

The Content Factory

Good SEO Is Paying Attention to All the Details That Most Bloggers Ignore.

Ryan Biddulph

If You Don’t Know the User Intent Behind the Keywords You’re Optimizing for Then You’re Doing It Wrong. Also, If You Are Optimizing for Keywords vs the Needs of the User Then You’re Doing It Wrong.

Jordan Kasteler

This Is the Era of Less Is More with SEO.

Adam Audette

If You’re Not Meeting Your Visitors’ Needs, It Doesn’t Matter How ‘Optimized’ Your Site Is.

Stoney Degeyter

My Rule of Thumb Is Build a Site for a User, Not a Spider.

Dave Naylor

Good SEO Starts with the Ability to Implement It. You Can Have the Best Content and Technical Optimization, but If It Takes You One Year to Roll out Changes, the Battle Is Lost.

Kevin Indig

Effective Search Engine Optimization Requires a Commitment, Not a Campaign.

James Reynolds

It’s Much Easier to Double Your Business by Doubling Your Conversion Rate Than by Doubling Your Traffic.

Jeff Eisenberg

Content Is King, but Marketing Is Queen and Runs the Household.

Gary Vaynerchuck

Good SEO Work Only Gets Better over Time. It’s Only Search Engine Tricks That Need to Keep Changing When the Ranking Algorithms Change.

Jill Whalen

[Content Marketing] Is a More Competitive Environment Certainly, but Those Who Have Real Empathy for Web Users and Influencers and Have the SEO Skills to Infuse Their Work with Great Keyword Targeting, Search Accessibility, Etc., Are Going to Have Ongoing Success.

Rand Fishkin

Commit to a niche; try to stop being everything to everyone.

Andrew Davis

SEO is no longer just a job title, it has become part of everyone’s job description.

Rand Fishkin

SEO is a marketing function for sure, but it needs to be baked into a product, not slapped on like icing after the cake is baked.

Duane Forrester

SEO is an adventure where you need a lot of skills, both, technical and non-technical to survive.

Deepanshu Gahlaut

Crawling is not a guarantee you’re indexed.

Rand Fishkin

It is not the job of search engine optimization to make a pig fly. It is the job of the SEO to genetically re-engineer the Web site so that it becomes an eagle.

Bruce Clay

SEO: It’s a combination of art and science, wherein the primary objective is to build trust.

Jason Acidre
SEO quotes

Never lose sight of the fact that all SEO ranking signals revolve around content of some kind.

Duane Forrester

Content is the reason search began in the first place.

Lee Odden

SEO is like a resume, you polish it so you have your best foot forward.

Matt Cutts

Build relationships, not links.

Scott Wyden Kivowitz

SEO is a noun, verb and adjective.

Todd Malicoat

The success of a page should be measured by one criteria: Does the visitor do what you want them to do?

Aaron Wall

The objective is not to “make your links appear natural”; the objective is that your links are natural.

Matt Cutts

Marketing has never been about keywords, it’s about people.

Simon Penson

The three essential elements of an effective SEO are effective communication, useful information and high-quality backlinks.

SEO Refugee

Content Marketing has become the catalyst that fuels search and social media activity.

Jim Yu

SEO’s are the new real estate developers. Our skillset gives us an amazing opportunity to develop an audience on the cheap.

Brian Provost

To educate is not just the best way to sell. It’s also the best way to build links.

Jason Acidre

The reality is SEO can benefit from PR best practices and PR can benefit from SEO best practices.

Dave Lloyd

Optimize for what would happen IF you ranked, do not optimize to rank.

Will Critchlow

The days of SEO being a game outsmarting algorithms are over. Today content strategy and valuable, sustainable strategies are essential, not just tricks and links.

Adam Audette

The links that people are most likely to follow are the ones that end up carrying the most weight. – Bill Slawski

The people complaining that Google is dead are all complaining about one thing – spam is dead. Short cuts are dead. Quick rankings are dead.

Chris Lee

Focus on Sustainable Rankings – Rankings that don’t get destroyed whenever a new Google update gets released.

Chris Lee

Sites created the proper way from the beginning CAN withstand the test of time.

Chris Lee

The slower your sites load, the more visitors and revenue you’ll lose out on. – 

Anna Crowe

Content is anything that adds value to the reader’s life.

Avinash Kaushik

When taking a content-first approach, our job as marketers is not to create more content… it’s to create minimum content with maximum results.

Robert Rose

Social may be sexy, but search still pays the bills.

Tom Pick

If you have more money than brains, you should focus on outbound marketing. If you have more brains than money, you should focus on inbound marketing.

Guy Kawasaki

If you want to master SEO in 2018 (and beyond), you need to become a CTR Jedi.

Brian Dean

Ultimately, SEO is about quality content and helping people. If you want to rank higher than your competitors in search engine results pages (SERPs) for a particular keyword or phrase, it’s important to be genuine and provide value to those looking for that information online. Our favorite quote from this list sums up our thoughts on the importance of understanding what we’re doing as an industry: What gets measured gets improved. So remember these quotes and use them wisely! We hope they’ve inspired you with some new ideas and motivated you through tough times.


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Posted in SEO

Published on: 2022-01-02
Updated on: 2022-05-26

Avatar for Isaac Adams-Hands

Isaac Adams-Hands

Isaac Adams-Hands is the SEO Director at SEO North, a company that provides Search Engine Optimization services. As an SEO Professional, Isaac has considerable expertise in On-page SEO, Off-page SEO, and Technical SEO, which gives him a leg up against the competition.