Category: SEO

Learn how to use on-page SEO strategies to improve your search rankings and traffic.

Strategies for Removing Content from Search Results

The internet directly influences the court of public opinion and how the world views you and your company. Harmful content, whether direct statements or news articles, sways internet users. Discovering negative or untrue content requires immediate damage control before it’s too late. Do you need help with negative content online? Keep reading to learn effective… Read the full article

Understanding Inbound and Outbound Links: Their Impact on SEO and Digital Marketing

In the world of SEO and digital marketing, understanding the roles of inbound links (also known as backlinks) and outbound links is crucial. Both types of links significantly impact your website’s search engine optimization (SEO), user experience, and overall digital marketing strategy. What Are Inbound Links? Inbound links are hyperlinks from external websites that point… Read the full article

Do Broken Links Affect SEO?

Broken links, also known as dead links, can significantly impact your website’s SEO (Search Engine Optimization) and user experience. These are hyperlinks that no longer lead to the intended destination because the target page has been moved or deleted. Understanding the effects of broken links on your website is crucial for maintaining a healthy online… Read the full article

Image Title vs Alt Text: Understanding Their Roles in SEO and Accessibility

In the realm of digital marketing and web development, optimizing images for search engines and enhancing user experience are crucial tasks. Two key components in this process are the image title and alt text. Although these terms are often used interchangeably, they serve distinct purposes in SEO (search engine optimization), accessibility, and user experience. This… Read the full article

Why SEO Ranking Reports aren’t reliable

SEO ranking reports aren’t reliable for several reasons despite the wide range of SEO tools and metrics available. Here’s why: Personalization and Localization Google search results are often personalized based on the searcher’s location, search history, and other factors. This means that keyword rankings scraped in bulk can vary significantly from one user to another…. Read the full article

What is the main purpose of an XML sitemap?

The main purpose of an XML sitemap is to help search engines, like Google and Bing, efficiently crawl and index a website’s pages. This is crucial for search engine optimization (SEO) as it ensures that all important pages, including new pages and content, are discovered by search engine crawlers. XML sitemaps provide a list of… Read the full article

How to find Helpful Content

The key to finding helpful content on your website is first to identify what content isn’t serving your audience. This process begins with analyzing Google Search Console (GSC) data to pinpoint articles that haven’t been crawled by Google in the past 30 days (or longer) and have received zero SERP clicks or are not generating… Read the full article

Should You Research Your Competitors’ Backlinks?

Many aspects go into the ranking factors of Google’s search engine results, and linking domains are among the largest contributors to a website’s authority and trustworthiness. As such, new website owners often try to get as many high-quality inbound links as possible. One of the methods they utilize while building backlinks is researching their competitors…. Read the full article

How Long Does It Take for Backlinks to Get Indexed?

Have you ever Googled something only to end up on a social media page or a LinkedIn guest post? Many of us searched for relatively technical information only to end up on some random social media platforms. While this isn’t common, it can happen because of accidental on-page SEO, or intentional digital marketing on social… Read the full article

Is My Site Crawlable?

A high-quality website is easy to read, easy to navigate, responsive, full of useful content, and very crawlable. But just what is website crawlability? How would you know if your site is sufficiently crawlable or if there are any crawl errors, especially on important pages? Is there a tool test checker or URL inspection tool… Read the full article

Why Is My Google Review Not Showing?

You are here basically to find answers and common reasons why you’re missing Google reviews either the old or new reviews on your Google business account page. You’ve clicked the right article, and check out why this is happening, as it may include reasons that your online reviews were not shown due to online reputation,… Read the full article

Mastering the 3 C’s of SEO: Content, Code and Credibility

You want your e-commerce company to grow and expand, and you know SEO strategy can help you achieve that. On the downside, you can’t make heads or tails out of all the technical jargon when it comes to marketing strategy, digital marketing including social media marketing. If you’re left scratching your head when you contemplate… Read the full article

What is the Keyword Golden Ratio (KGR)?

The Keyword Golden Ratio (KGR) is a strategic metric developed by SEO expert Doug Cunnington to guide website owners, especially beginners and those with new sites, in discovering low-competition keywords to optimize their content strategy for search engine results pages (SERP). At its core, the KGR method focuses on identifying specific keyword phrases with a… Read the full article

SEO Strategies: Criteria for Selecting the Right Keywords to Target

Every website or webpage operator can benefit from knowing search engine optimization (SEO) techniques that will bring traffic to their site as they aim to get a chance of ranking on Google search results’ first page and reach potential customers. Creating engaging, relevant content built around carefully selected, effective keywords is essential to attracting users… Read the full article

What are the Three Stages of Ranking?

Understanding the Three Stages of Ranking in Search Engines Your ranking in Google search engine results is one of the most important elements of running a website. In fact, it is the most important for many. This is especially true for businesses, especially in e-commerce, which usually want to reach as many people as possible…. Read the full article

What Are Impressions in Google Search Console? A Clear Explanation

Impressions in Google Search Console refer to the count of how many times a link to your site appears on a Google Search Results Page. It’s important to note that impressions are counted even if the link is not clicked. Essentially, an impression is recorded whenever a link to your site is shown on the… Read the full article

How Long Does It Take for Google to Update Search Results?

The Secret Sauce Behind Google’s Search Results For many years now, much has been made of the way Google generates search engine results pages (SERPs). At all times, Google is taking stock of new content and indexing it — while also consistently reassessing content that already exists on the web. Google’s search results are constantly… Read the full article

How can you ensure your content drives action?

In the fast-paced world of content creation, specific action-driven content is vital for achieving clear goals, both for business and digital marketing efforts. Since not every content marketing strategy is viable, identifying and implementing actionable ones is the top priority. Here are nine great data-driven ways to ensure your content produces results. 1. Understand Your… Read the full article

Why Does My Google Ranking Keep Changing?

When you’ve put a lot of effort into creating an appealing website, it can be frustrating to see your ranking in Google Search Engine Result Pages (SERPs) keep changing. However, this is actually quite normal, and it’s usually nothing to worry about. Google rankings are constantly getting updated, so slight volatility in your rank is… Read the full article

How Much Does SEO Cost for a Small Business?

Search engine optimization (SEO) is crucial for small businesses aiming to boost their online visibility and attract more customers. It involves optimizing website seo content to rank higher in search engine results, driving organic traffic. However, the cost of SEO services can vary based on factors like the complexity of the project, industry competition and… Read the full article