Como corrigir erro de URL não-canônico da SEMRush no Mapa do site

Se você tiver encontrado o “non-canonical URL in Sitemap” error on your e-commerce website, don’t worry, this blog post will show you how to fix it in just a few simple steps and help you with your technical SEO task and become a webmaster anytime soon! So read on and get your site back on track!

URLs canônicas

O que é uma URL não canônica?

A canonical URL or canonical page is the preferred URL for a web page. A non-canonical URL is any other variation of the page’s address. Canonicalization is the process of determining which version of a URL is the “true” or “preferred” version of the page.

Exemplo de URL Canônico

Exemplos de NãoURLs canônicas da mesma página

Os mapas do site podem incluir URLs canônicas e não canônicas de erros de usuário ou de seu sistema de gerenciamento de conteúdo (CMS), selecionando a versão canônica incorreta.

Why shouldn’t you have non-canonical URLs in your sitemap?

A O mapa do site ajuda os mecanismos de pesquisa a indexar the site’s content. However, some pages should not be included in a sitemap, as they are not intended to be indexed by search engines. These pages are known as non-canonical URLs. Non-canonical URLs can include pages that have duplicate content issues  (duplicate URLs) of other pages on the site or that are only accessible through different URL parameters. Including these pages in a sitemap can confuse search engines. For this reason, it is essential to understand how to identify and exclude non-canonical URLs from a sitemap.

Como faço para corrigir URLs não canônicas em um Mapa do Site?

Um mapa do site é um arquivo que contém uma lista de todas as URLs em seu site. Esta lista ajuda os mecanismos de busca crawl and index your site more efficiently. Non-canonical URLs or non-canonical pages are duplicate page versions of the same page, which can occur for various reasons (e.g., WWW vs. non-WWW, HTTP vs. HTTPS). These identical contents or similar pages can cause problems for your website because they can be indexed by search engines, hurting your site’s ranking. Continue reading to learn how to corrigir estes erros rapidamente:

  1. Identificar as URLs não canônicas

    urls não canônicas

    First, Identify which URLs are Non-canonical in your Sitemap. The non-canonical URL error shows up in the SEMrush Audit under “incorrect pages found in sitemap.xml” or using a website crawler like Screaming Frog. In Screaming Frog, you can find the errors under the Canonicals tab in a scan.  

  2. Encontre a URL Canônica Correta

    url canônica correta

    Open the error reports non-canonical URL in your browser, then determine what the correct canonical should be. You can do this by comparing the browser URL and by viewing the HTML código-fonte.

    No código-fonte, you will be looking for the rel etiqueta canônica or also known as a canonical link:

    <link rel="canonical" href="">

    What should be the correct etiqueta canônica? It’s typically the most human-friendly version of the URL, something you could easily share with a friend.

  3. Atualizar a URL

    configurações canônicas de levedura

    Using a CMS such as WordPress e o Levedura plugin, you can update the URL Canônico logged into your website under the Advanced Levedura Settings. Other SEO plugins use a similar approach; if you created your sitemap manually, you would need to edit the file.

  4. WWW vs nãoWWW

    url configurações

    If you noticed that the majority of your website has mismatched URLs or redirects creating a non-canonical error:

    e.g., vs. (or HTTP vs HTTPS)

    It’s easier and faster to fix the WordPress Address + Site Address, along with using Better Search n Replace plugin to resolve your issue to add absolute URLs, rather than repairing individual pages.

  5. SSL vs. não-SSL

    realmente simples ssl

    Really Simple SSL automatically detects your settings and configures your website to run over HTTPS. The entire site will move to SSL. That includes your homepage, pages, posts, custom post types, categories, tags, images, widgets… Everything!

    Portanto, se você notou que o conteúdo não seguro está criando erros não canônicos, esta é a correção mais rápida e fácil.


If you still have issues with the “non-canonical URL in Sitemap” error after following these instructions, please do not hesitate to contact us for help. Our team of experts is more than happy to assist you in getting your website back up and running as smoothly as possible. Thanks for reading!

Perguntas frequentes

  • As URLs canônicas são ruins para SEO?

Publicado em: 2022-08-24
Updated on: 2024-04-04

Avatar para Isaac Adams-Hands

Isaac Adams-Hands

Isaac Adams-Hands é o Diretor de SEO da SEO North, uma empresa que presta serviços de Search Engine Optimization. Como profissional de SEO, Isaac tem uma experiência considerável em SEO On-page, SEO Off-page e SEO Técnico, o que lhe dá uma vantagem contra a concorrência.