With the challenge of building a unique artistic vision, designing, and the client’s demand, being an architect can be difficult.
Sadly, another aspect comes into play because of our continuously evolving digital age: Architect SEO to ensure your firm’s visibility.
Your company’s online presence is similar to a digital portfolio, which helps showcase your expertise, past projects, and unique style.
However, how can anyone see all that if you don’t fully understand or employ SEO? Mind you, it’s not just a beautiful website and a few keywords; it’s about creating a comprehensive online strategy to enhance your brand and drive business growth.
So, what is architect SEO, why is it important, and how can we utilize it? That’s what we’re about to discuss today!
Table of Contents
Why Your Architectural Company Needs SEO
The first thing you need to understand is the definition of SEO. Search Engine Optimization (SEO) is the practice of increasing the quality and amount of traffic to your website through organic search engine results.
This means optimizing your website in a way that helps it appear higher in the search engine rankings and attract potential clients. There are endless and frequently changing ways of doing this, but professional agencies can always help.
Why Is SEO Vital for Architects?
SEO can be a game-changer for any architect out there. For instance, it can help you achieve the following:
1. Increase Online Visibility
What do you do when you need to fix something at home, buy something, or generally do anything? You look it up online, right? If not, then your answer is different from that of 76% of consumers!
Actually, according to Google’s search statistics, there are almost 100,000 searches per second and around 8.5 searches daily.
Now, to phrase this differently, SEO campaigns ensure that your site appears on the map, increasing the likelihood of more visitors by placing you at the top of the search results.
2. Targets Quality Traffic
While the first thing SEO guarantees is more visibility and clients, this doesn’t mean any clients.
For instance, you don’t want someone who’s researching architectural history for a school project to land on your site; you want possible clients who are actively seeking architectural services.
With SEO, you use specific keywords related to architecture and its services, attracting the right type of visitors who can transform future clients.
3. Builds Credibility and Trust
Did you ever visit the second page of Google? If you haven’t, you’re not alone!
Only about 0.63% of Google researchers do that—an exceptionally low percentage when compared to those numbers on the first page.
This is because websites with higher rankings in the search engine algorithms are perceived as more credible and trustworthy. Hence, people trust what’s on the first page more and rarely go to the second one, which is filled with what could be seen as untrustworthy.
A good SEO plan can deeply enhance your firm’s reputation and credibility in the industry and keep it away from the second page—where it’ll be buried!
Unique Challenges That You’ll Face
There are many architecture firms out there that decide to face the SEO monster on their own, thinking it can’t be that hard. Nonetheless, some hidden obstacles can be too tricky to overcome or avoid, such as the following:
1. Balancing Aesthetics and SEO
You’ll need to share loads of pictures when building your website, especially for architecture. There should be high-quality images of your previous projects and innovative designs for potential customers.
However, this need for visual richness can impact the site’s performance and SEO. You see, large videos and images can slow down page loading times, affecting user experience and search engine rankings.
The key here is to find a balance by reducing file size and implementing various features, like lazy loading, to help enhance the website.
Also, when you properly tag visual content with keyword-rich names and alt tags, the search engine crawlers can better index and understand your site’s content, enhancing your SEO.
2. Architectural Jargon Vs. SEO-friendly Language
There’s a vast difference between SEO for architects and SEO for fashionistas, for example. In one industry, you can use all the jargon you want, and there’s a massive chance people will still understand what you say while simultaneously being impressed with your expertise.
On the other hand, within the architecture industry, there’s a fine line between using technical jargon that exhibits your expertise and using a language that your potential clients can understand.
While technical terms demonstrate your knowledge and skills, they can easily alienate any non-specialist from your site. Also, it keeps away traffic as people hardly use industry-specific search terms within their inquiries.
The solution? In this case, it’ll be the help of a professional who can strike a balance between technical and layman’s terms. All you have to do is explain the technicalities and leave the content marketing and planning to the SEO pros.
3. Breaching Projects’ Confidentiality
One of the biggest challenges you can face while building your online presence is protecting your clients’ privacy while displaying your work.
As we already agreed, a portfolio of your projects is one of the main attractions of our well-structured website. Without one, this structure falls apart and strays from relevant search.
There are usually two main ways around this issue. You can obtain clear permissions from clients before featuring any projects online or use a generalized description on your site. The first solves the problem from its core, while the latter requires a more professional approach.
Crafting a Winning SEO Strategy for Architectural Firms
Now that you understand how SEO can shift your entire work’s online presence, it’s time to see how you can utilize it to your benefit. Below, we’ll give you a brief overview of how leveraging SEO North’s expertise can help your work:
1. Thorough Keyword Research
SEO North utilizes powerful keyword research tools for in-depth research to uncover all the primary keywords we’ll need.
This is particularly vital as, again, keywords help your website target the right audience by following their search intent. So, without the relevant keywords, your spot at the top of the search result can be easily compromised.
Another part of our keyword research strategy is analyzing competitor’s keywords. This can greatly help us understand market insight, like which keywords rank and which to avoid.
Finally, keyword research isn’t a one-time thing. SEO North highly advocates for regular review and adjustment to the keywords strategy to keep the firm’s SEO efforts effective and up-to-date.
2. Smooth Integration of Keywords
One main problem that faces companies once they have their keyword list is how to use them. Of course, some just decide to throw it all in and make the user experience almost hellish with keyword stuffing—it can be horrifying with long-tail keywords!
However, with SEO North, it’s not like that at all. Instead of simply using all of the relevant keywords everywhere, we go for the strategic spots.
This means the keywords go in crucial areas like page titles, headers, throughout the website’s content, and meta description to maximize SEO impact. Some of the best spots could be within the site’s internal links, where we can use relevant keywords in the URLs.
3. Powerful Content Strategies
With SEO North’s help, we can help you identify topics that can easily resonate with your target audience, such as architectural trends, innovative designs, and sustainable practices.
Once we have the topics list, we can focus on creating high-quality content that can showcase what makes your company stand out!
Also, in this digital marketing campaign, we don’t just focus on one content format. We love using different formats like blog posts, case studies, and the occasional design tips that cater to different audience preferences.
Using diverse pieces of content can bring quality customers from all over the internet.
4. Utilizing Local SEO
Because we’re all searching for similar things, worldwide, local SEO is a must-have. We can help you target specific geographic areas, by using the right tools and setting up the right accounts.
For instance, we always recommend our clients create a Google Business profile to help list their business among the local search presence. This way your search ranking, within that area, goes to the top.
Another way that we can help you get to the top of the local search results is by incorporating local keywords. These are keywords specific to your geographical area, which we then add to the website’s content, titles, and meta description, attracting prospective clients.
5. Leveraging Social Media
Social media isn’t just for sharing pictures and funny posts; it’s one of the best ways to boost your SEO indirectly! How so, you might wonder?
Well, sharing content, such as blog posts, project images, and new updates on social media platforms, can drive traffic, the right kind, to your site. You can do this on LinkedIn, Instagram, or Facebook.
With such a trick, you’ll notice that there’s also more engagement on your social media accounts, leading to more shares and mentions—depending on the content and how you handle it.
This can increase brand visibility and boost your rankings. Another thing that social media platforms offer is their analytics.
With a trustworthy team like SEO North behind your accounts, we can analyze the data to understand which content performs best and refine your strategy accordingly.
Final Words
Ready to transform your online presence? Architect SEO is your answer! By utilizing SEO for architecture firms, you set yourself apart from the competition, ensuring your unique designs and services reach the right audience!
And, luckily for you, there’s no need to go through this on your own. SEO North is here with its SEO gurus to help you build the best content that’ll reach your target market. All you have to do is embrace the power of SEO and watch your architectural firm rise to new heights!
Published on: 2024-01-02
Updated on: 2024-01-27
