The content strategy is an essential component for communicating what your business does for your customers. It encompasses all the touchpoints with audiences, from emails and blog posts to social media feeds and videos. A well-developed content strategy can help you build a loyal following interested in your programs, treatments, or services. Keep reading for tips on how to develop a successful content strategy!
What is content strategy?
Content strategy is a fancy term for “planning out what content you want to create.” It’s about understanding the audience, developing a message, and figuring out how to deliver it. We’re not just talking about your blog posts here – content strategy applies to all of your company’s marketing efforts.
Why do you need a content strategy?
Without a clear content strategy, your website will be cluttered with random articles, videos, and pictures with no apparent purpose. There’s nothing worse than landing on someone’s site and feeling completely lost about what they are trying to sell you. If this sounds like the problem your company is facing, it might be time for you to take a step back and think about how much time you spend creating blog posts that either doesn’t go anywhere or get buried by other bloggers who post more frequently. It doesn’t make sense to keep posting without any plan in place.
Steps in a Good Content Strategy
A successful content strategy is a well-orchestrated dance between the needs of your audience and what you know about them. It’s an art form that takes time, patience, and a willingness to experiment. There are no shortcuts or one proper way to create good content—make sure to follow this guide if you want your blog posts, social media updates, email campaigns, videos, infographics to resonate with readers.
Who will be reading your content?
Who is reading your content? You might have an idea of who it is, but do you know for sure? Marketers want to know which audience they should target with their marketing campaigns to tailor their messaging to address a specific group of people.
What problem will you be solving in your content?
People come to your site for answers; they don’t randomly look at websites for fun. Solving problems for your readers is the key to organic traffic success.
What makes your content unique?
Most google searches will come back with thousands of results. These top results are where you’ll need to analyze your competition, check to see what effort you’ll need to add to come out on top. This effort could be the content length, unique images, videos, and backlinks.
What are you going to write about?
Google loves subject matter experts; the more helpful the answers are, the more successful Google becomes. If Google didn’t provide excellent solutions, people might start using Bing, DuckDuckGo, Yandex, etc. To become a subject matter expert, your site needs to have a wide array of topics that would answer any user’s question.
How to develop a content outline?
Content outlines are the backbone of any good marketing strategy. They help you stay organized, and they allow you to create a well-rounded plan that includes all of your content needs.
Here is how to develop a content outline for your website:
- Write down all article topics
- Organize them under these headings: Programs, Treatments, Therapies, Resources, Insurance, Locations, and Admissions.
- Perform a content gap analysis with your competition.
- Conduct a keyword gap report with your competition’s best articles.
- Create a content calendar that fills those gaps.
If this all seems overwhelming, you can always steal my content wireframe:
I hope this article was helpful and you learned a bit about content planning for Addiction Treatment Facilities. If you would like to hire us to create content for your website, please let us know by emailing us today!
Published on: 2021-07-22
Updated on: 2021-07-22