Opening your drug rehab center or treatment facility is not something to be taken lightly. Addiction is a baffling disease, and the appropriate assistance must come from good hands. The addiction treatment market is around $35 billion annually and supports over 14,000 treatment centers.
What will your drug rehab or treatment center offer to those in need? What do you have that a sick person could not find somewhere else? This article will go into depth on how to open your rehab or addiction treatment center, starting with your vision and ending with the opening of your doors.
As the rehab or treatment center endeavor is a business, there are specific steps that you need to take to reach the people in need successfully. We have broken down the process of opening your rehab or treatment center into eight stages, which we have listed below. Within these eight steps, there are multiple things that you need to do to move on to the next step. Remember that being thorough, prepared, and aware are three critical elements of successfully opening your center.
You need to know everything that there is to know about the industry. How many people suffer? How old are they? Are they primarily male, female, or other? How does it affect family members? Where do they live? What is their financial situation? What are their first steps? What methods of recovery and treatment have they already tried? What sort of environment are they looking for?
What grants are available to you? What sets you apart from the others? What profit margin would you like to see? How big do you want the business to be? What are your vision and mission, and what are your values?
What are the success rates of new rehab and treatment centers? What makes for a thriving treatment center? Why do particular rehab or treatment centers fail?
What do you need to have to open a rehab or treatment center?
What is drug addiction? What is alcohol addiction? What are the current treatment options currently on the market? What works, and what does not work? What do people think, know, understand, and do not understand about addiction? What are people’s thoughts on rehab and treatment centers? What are your thoughts on rehab and treatment centers?
What is your plan B?
These are all fundamental questions that you need to ask yourself and others. The answers to these questions will make you more aware of the current trends surrounding addiction, rehab, and treatment centers.
Once you have conducted your initial research, you can move on to the following steps, which entail acting upon everything that you have learned in your research.
Your location will depend primarily on whether or not your center will be a residential facility. That being said, you still need to consider a couple of things:
After considering the type of facility you will have and settling on a location, it is time to get licensed.
You will need to be licensed to conduct business, and you can acquire your license through local authorities, such as your state’s Department of Mental Health and Addiction Services Committee.
If your facility is residential, the residences need to be commercially zoned. If your state requires a Certificate of Need (CON) to start a rehab center, you must be prepared to go through a two-step zoning process. 1. Write a letter of intent. 2. Fill out and submit an application. You will probably have to pay a CON filing fee, which might be .05% of your proposed capital expenditures. Once the CON is filed, you will have to meet their requirements before receiving the license:
Once you are licensed, you can form a business plan.
The Pro-forma helps you to estimate expected revenue, billable income, and expenditures. It will help you understand the investment involved in starting a rehab or treatment center, and it is the place where you focus on your marketing budget (which will bring you revenue). Your business plan needs to be detailed, simple, and sustainable, and in creating it, you need to address:
Once you get the answers to these questions, structure your business plan into six sections:
Once you have your plans put together, you can focus on getting accredited.
Your business plan needs to be detailed, simple, and sustainable.
If you are accredited, health insurance providers will cover the healthcare costs of your client’s care. Some marketing and advising agencies can help you get accredited. You need to be familiar with two accrediting bodies: CARF and JCAHO. The non-profit Commission on Accreditation of Rehabilitation Facilities (CARF) evaluates programs that deal with substance abuse and dual diagnosis. You can get accredited with CARF by:
The Joint Commission accredits hospitals, medical rehab facilities, and addiction rehabilitation programs. To get accredited, you need to:
Once you are accredited, you are ready to get started on building up your staff.
You need to pay special attention to developing your core staff. These people need to know your business’s ins and outs, mission, vision, and values. You might consider hiring people to fill the following positions:
If you are doing your marketing, you need to spread the word in different places. Consider magazines that have to do with health and wellness, list your facility in any local directories, advertise on social media platforms (LinkedIn, Twitter, Instagram, Facebook), direct market, and attend seminars, conferences, and expos. Marketing is a serious step in making your rehab or treatment center into a successful business.
Marketing is how you bring new clients to your doors. That said, your marketing must be practical, ethical, and legal; otherwise, your business will fail. The best way you can market in today’s world is with digital marketing. These are different forms:
Once you have everything lined up, you are ready to open your doors.
Before you open your doors, you must first pat yourself on the back. To get to this point, you have accomplished quite a bit.
You did your research, found a location, got licensed, formulated a Pro-forma and business plan, got accredited, found and trained your staff, and then put yourself out there. Now you are ready to open your doors.
Opening your rehab or treatment center can be a good goal and accomplishment, and it needs to be done right. Once you decide to open your rehabilitation center, everything else can easily fall into place, so long as you are thorough in your research, prepared, and aware.
Published on: 2020-09-03
Updated on: 2024-01-12