SmallSEOTools – The Ultimate Review

Although there are many powerful professional tools for SEO optimization today, most of them have prohibitive prices that someone with a tight budget cannot afford.

small seo tools

Fortunately, there are also free alternatives on the Internet that offer a variety of SEO optimization tools; without a doubt, one of the most popular is SmallSEOTools.

In this complete review, you’ll learn about all the free tools that this utility suite offers, how it can help you increase traffic to your website and why it has gained so much popularity on the Internet. Let’s get started!

What is SmallSEOTools?

SmallSEOTools is an online suite focused on SEO optimization. This website offers you more than 15 categories of tools to optimize your website, totally free — one of the strengths of this initiative.

The site also offers support in all stages of SEO optimization, from planning keywords, continuing with spelling and grammar checking, backlink analysis, image compression, and even the analysis and monitoring of your website.

However, the number of options offered by the site goes even beyond SEO optimization, so it’s also possible to find tools to work with PDF files and images.

Basically, a Swiss Army knife on the Internet.

Small SEO Tools

SmallSeoTools started operations in 2010 in the UK. Its founder, Tausif Akram, wanted to create a platform to give access to some advanced online tools trying to make life easier for bloggers, webmasters, and digital marketers.

Over the years, the platform has been adding more and more tools, and its popularity among its target audience has grown in parallel.

SmallSEOTools features

Without a doubt, the most substantial aspect of this web application is its vast collection of utilities, which allows it to encompass many areas.

SmallSEOTools is the result of many people’s efforts, which is clear from the set of available features.

Whether you need to check the grammar of an article, find the best keywords to use, or perhaps analyze the behavior of your website, everything is possible just by using this suite.

As I already mentioned, SmallSEOTools offers more than 15 categories of tools aimed at planning, creating, and measuring content for the Internet.

All of this is packaged into a relatively simple — though somewhat ad-heavy — the online interface that makes it available to any user, at any time. Here are some of its primary functions:

Plagiarism Checker

Plagiarism checkers are undoubtedly one of the most valuable tools you can find on the Web. Keep in mind that plagiarism is a common problem that can ruin your site’s search engine rankings.

SmallSEOTools plagiarism checker can help you verify if the content you have created for your site is unique or not, but you can also use it to scan your website and determine if someone is stealing your content.

Plagiarism Checker
Plagiarism Checker

You can upload the text from the cloud or from your device storage. You can also scan a specific URL while excluding another URL. The free version allows you to scan up to 1,000 words at a time.

Article Rewriter

This tool has multiple uses, whether removing duplicate content or creating new content for your site.

To rewrite any given text, you must enter your text into the tool and hit the “Rewrite Article” button.

Article Rewriter
Article Rewriter

The tool will analyze the content and understand the core message. It’ll then change it into a new version without compromising its meaning. You can enter a text of up to 2,000 words and use the tool several times until you get the desired results.

Reverse Image Search

This tool allows you to upload an image or enter its URL to search the Internet for similar images, which is especially useful when you find an image you want to add to your publication but copyrighted.

Reverse Image Search
Reverse Image Search

With this tool, you can find featured and royalty-free images for your site. It can also help you identify images in case someone is stealing your images and using them without authorization.

Domain Authority Checker

This tool allows you to check where a website is in the eyes of the search engine to compare it with its competitors.

Domain Authority Checker
Domain Authority Checker

The checker indicates the exact score of a domain between 1 and 100. With this score, you can know a site’s authority in its niche and its credibility in Google’s eyes.

This feature also helps highlight issues on a website that need to be worked on to improve the SEO score. The tool allows you to enter up to 10 URLs per search.

Backlink Checker

The backlink checker allows you to enter the URL of a web page to calculate the number of high-quality links pointing to that page.

Backlink Checker
Backlink Checker

The tool immediately provides a report that offers the domain rating and the number of links that refer to the indicated URL.

The tool also provides details on which websites refer to the URL and offers various report options for printing or sharing on the Web.

Website SEO Score Checker

This free SEO checking tool is used to find out the exact SEO score of a website and identify which elements need to be worked on to increase the score.

Website SEO Score Checker
Website SEO Score Checker

In this case, you must enter a URL address and hit the “Check SEO Score” button. The tool will immediately return a list with a series of indicators about the general SEO health of the indicated web page, including:

  • Website score
  • Social media shares
  • Most used keywords
  • Aspects to be corrected
  • Aspects that are good on the page

Other features

The tools described above are just a sample to help you get an idea of the potential of SmallSEOtools.

The reality is that this website has so many tools that it’s impossible to describe them all in this review.

Below, I list all the categories of tools that you can find on the site:

  • Text content tools
  • Image editing tools
  • Keywords tools
  • Backlink tools
  • Website management tools
  • Website tracking tools
  • Proxy tools
  • Domain tools
  • Meta tag tools
  • Password management tools
  • Online PDF tools
  • Development tools
  • Unit converter tools
  • Binary converter tools
  • Online calculators
  • Other tools

Each of these categories includes a number that varies between 3 and 40 tools, so you can get an idea of the possibilities of this suite.

On top of that, the website recently added Designer Studio, a set of tools that work similarly to design tools like Canva, so you can create logos, flyers, posters, business cards, and more.

You can make all these designs quickly and easily thanks to 1,000s of free predesigned templates and the fact that, basically, what you have to do is “put together” your design, so it is not necessary to be an expert in the topic.

SmallSEOTools Pros and Cons

As with any other utility software on the Internet, SmallSEOTools has many advantages but some aspects that are not so advantageous in practice.

Generally speaking, the main advantage is the large number of tools it provides free of charge.

On the other hand, its main disadvantage is that being free tools, they won’t offer all the potential offered by some of the more specialized paid tools available on the market, especially in the area of SEO.

Indeed, some of the SEO functions, such as the Keyword Suggestion Tool, return a limited number of keywords. In contrast, some of its functions are not directly available in the suite but depend on third-party tools that require prior registration to be used.


  • Free tools
  • Available worldwide
  • Simple, user-friendly interface


  • Limited analysis capacity
  • It depends on third-party tools
  • The platform is in the Beta phase
  • Many ads on the screen at times

SmallSEOTools Pricing

Although SmallSEOTools is entirely free to use, some of its tools have certain limitations that can be annoying for some users.

Such is the case with Plagiarism Checker, Grammar Checker, and Article Rewriter.

Indeed, the main limitation of these tools is the number of words you can scan simultaneously per month.

For this reason, the platform also offers a whole series of payment options for those who wish to exceed these limits:

Pricing Settings
Pricing Settings
Pricing Options

Starting with the most basic plan that supports scanning up to 25,000 words for a low price of $9.80 per month, to the most advanced option that supports scanning of up to 2,220,000 words for a price of $599.80 per month. There are options for everyone.

In addition to this, with these basic benefits also come a whole host of additional benefits, including:

  • Multi-Layered Search Capabilities
  • Multi-Format support
  • Precise PDF Report
  • Advanced Plagiarism Detection
  • Free Paraphraser
  • Shareable Reports
  • URL Checking
  • Validity = 1 Month
  • Plagiarism API
  • Grammar Checker
  • 100% Data Encryption
  • An In-Depth Search
  • AI-Powered Technology
  • Multiple Files Upload
  • Committed Customer Support
  • Data Security & Privacy
  • Multilingual Assistance
  • Plagiarism WordPress plugin
  • Possible Payment Methods
  • Plagiarism Checker API
  • Add-ons Support
  • Profile Customization
  • Less Time, Better Writing
  • Broad Plagiarism Scoring
  • Ad Free
  • Additional User seats

You can visit the following link for more info.

Final verdict

Right now, any business that doesn’t seek to position itself on the Internet is missing out on great opportunities.

Ranking in search engines like Google depends entirely on the level of SEO optimization of your content, and this is where tools like SmallSEOTools come into play.

Although the platform has its limitations, it’s pretty useful for those who are taking their first steps in this area or simply don’t have the financing to invest in Premium options.

Although not all SmallSEOtools tools can compete with other paid tools in specific areas, one of the best selling points about this suite is its comprehensive nature, where accomplishing a task is based on opening the toolbox and using the one you need.

Each step is covered with its related tool, so if you search for keywords, use the respective tools, and when you need to work with images, you can quickly jump straight to the cropping and resizing options.

Talking about certain specific tools like the grammar checker, the results are on the same level as other similar free online tools, so considering everything SmallSEOtools offers, it won’t hurt you to give it a try.


  • Is SmallSEOTools reliable?
  • What is SmallSEOTools?

Published on: 2022-05-18
Updated on: 2024-06-18

Avatar for Isaac Adams-Hands

Isaac Adams-Hands

Isaac Adams-Hands is the SEO Director at SEO North, a company that provides Search Engine Optimization services. As an SEO Professional, Isaac has considerable expertise in On-page SEO, Off-page SEO, and Technical SEO, which gives him a leg up against the competition.