Yoast is a popular plugin for WordPress websites that provides tools and features to optimize a site for search engines. Its primary function is to help users improve their on-site SEO efforts, making it easier for them to achieve better rankings in search engine results pages (SERPs). Here’s a breakdown of what Yoast offers:

Meta Titles and Descriptions

Yoast allows users to easily set custom meta titles and descriptions for their posts, pages, and custom post types. These meta tags are essential for on-page SEO and influence how a website’s content appears in search results.

Focus Keyword Analysis

Users can set a focus keyword for each post or page, and Yoast provides feedback on how well that content is optimized for the chosen keyword.

Readability Analysis

Beyond just SEO, Yoast also evaluates the readability of content, offering feedback and suggestions to make text more user-friendly.


Yoast offers an easy way to implement and customize breadcrumb navigation on a WordPress website, enhancing user experience and providing SEO benefits.

Canonical URLs

To prevent duplicate content issues, users can set canonical URLs directly through the Yoast interface.

XML Sitemaps

The plugin automatically generates XML sitemaps, which help search engines understand the structure of a website and index its content more efficiently.

yoast plugin

Schema Markup

Yoast assists in adding schema markup to a website, providing search engines with a better understanding of the content, which can lead to enhanced search results (like rich snippets).

Social Media Integration

Users can set how their content appears when shared on platforms like Facebook and Twitter, optimizing for social sharing.

Internal Linking Suggestions

While writing content, Yoast suggests other content on your website to link to, promoting better internal linking.

Redirect Manager

This feature, available in the premium version, lets users set up and manage redirects directly within WordPress, which is especially useful when changing URLs or deleting pages.

Content Insights

In the premium version, Yoast analyzes content to determine the most prominent words used, helping users ensure their content remains focused.

Multiple Focus Keywords

While the free version allows for one focus keyword, the premium version allows for multiple, enabling more comprehensive optimization.

Regular Updates

Yoast is regularly updated to reflect changes in SEO best practices.

These features make Yoast a go-to SEO plugin for many WordPress users, from beginners to seasoned website developers. By offering actionable advice and easy-to-use tools, Yoast simplifies the process of optimizing a WordPress site for search engines.



  • Is Yoast Premium worth it?

Published on: 2023-10-19
Updated on: 2024-07-15

Avatar for Isaac Adams-Hands

Isaac Adams-Hands

Isaac Adams-Hands is the SEO Director at SEO North, a company that provides Search Engine Optimization services. As an SEO Professional, Isaac has considerable expertise in On-page SEO, Off-page SEO, and Technical SEO, which gives him a leg up against the competition.