compound SEO

When delving into the topic of SEO (Search Engine Optimization), asking the right questions can help you uncover insights, develop strategies, and make informed decisions. Here’s a comprehensive list of questions to consider:

Basic SEO Understanding:

  1. What is SEO and why is it important?
  2. How do search engines like Google work?
  3. What’s the difference between organic and paid search results?

Website Analysis:

  1. Is our website mobile-friendly?
  2. How fast does our website load?
  3. Do we have an XML sitemap, and is it submitted to search engines?
  4. Are there any broken links or 404 errors on our website?

On-page SEO:

  1. Are our title tags and meta descriptions optimized?
  2. Is the website content high quality, relevant, and free from duplication?
  3. Are we using header tags (H1, H2, etc.) appropriately?
  4. How are images optimized (alt text, file size, format)?

Off-page SEO:

  1. What is our website’s domain authority?
  2. How many backlinks does our website have and are they of good quality?
  3. Are we listed in relevant online directories and local listings?
  4. What is our strategy for building and earning backlinks?

Technical SEO:

  1. Is our website structure crawlable by search engines?
  2. Are there any crawl errors in Google Search Console?
  3. How is our robots.txt file configured?
  4. Do we have a canonical tag set up to avoid duplicate content issues?

Keyword Research:

  1. What keywords are we currently targeting?
  2. How do we rank for our target keywords?
  3. Are there any relevant long-tail keywords we should consider?
  4. What keyword research tools are we using?

Content Strategy:

  1. Do we have a content calendar?
  2. What types of content (blog posts, videos, infographics) are we producing?
  3. How do we promote our content?
  4. Are we optimizing content for featured snippets?

Local SEO:

  1. Is our NAP (Name, Address, Phone Number) consistent across the web?
  2. Are we optimizing for local keywords?
  3. How are our reviews on Google My Business and other local directories?

International and Multilingual SEO:

  1. Are we targeting different countries or languages?
  2. How is hreflang set up on our website?
  3. Do we have separate ccTLDs, subdomains, or subdirectories for different regions/languages?

Tracking and Reporting:

  1. How do we track organic traffic and conversions?
  2. What SEO KPIs are we monitoring?
  3. How do we measure ROI for our SEO efforts?
  4. Are there any significant changes in our organic traffic, and if so, why?

Future and Trends:

  1. How are we preparing for voice search optimization?
  2. Are we considering video SEO in our strategy?
  3. How are we adapting to changes in search algorithms?
  4. What are the emerging SEO trends we should be aware of?

These questions can serve as a guideline for evaluating your current SEO efforts, identifying gaps, and planning future strategies. Tailor them to fit your unique business and industry needs.



  • How many questions can Google answer?

Published on: 2023-10-19
Updated on: 2024-04-19

Avatar for Isaac Adams-Hands

Isaac Adams-Hands

Isaac Adams-Hands is the SEO Director at SEO North, a company that provides Search Engine Optimization services. As an SEO Professional, Isaac has considerable expertise in On-page SEO, Off-page SEO, and Technical SEO, which gives him a leg up against the competition.