In today’s mobile-first world, adding a clickable phone number to your webpage is essential for improving user experience and increasing conversion rates. A click-to-call button makes it easier for visitors to contact your business directly from their mobile devices, without the need to copy and paste a number manually. In this guide, we’ll explain how to create a phone number link using HTML, CSS, and JavaScript, along with tips for WordPress websites and email clients like Gmail and Outlook.
What is a Clickable Phone Number Link?
A clickable phone number link allows users to initiate a phone call directly from a webpage by clicking a hyperlink. These links are commonly used in contact pages, landing pages, and CTAs (calls-to-action).
HTML Code for Clickable Phone Number
To create a basic phone number link in HTML, use the href attribute with the tel:
scheme:
<a href="tel:+1234567890">Call Us: +1-234-567-890</a>
tel:
: Scheme that tells browsers to open the phone app.+1
: Country code (e.g.,+1
for the US).- Dashes or spaces are optional but can improve readability.
This anchor tag works across Android, iPhone, and most modern browsers like Chrome.
Formatting Phone Numbers Correctly
Ensure your phone numbers include the correct country code for international calls. For instance:
- US/Canada:
+1
- UK:
+44
- Australia:
+61
Tip: Use dashes or spaces for better readability, like +1-800-555-1234
.
Adding a Click-to-Call Button with CSS
You can style your click-to-call link to make it more visually appealing:
<a href="tel:+1234567890" class="call-button">Call Us Now!</a>
<style>
.call-button {
display: inline-block;
padding: 12px 20px;
background-color: #28a745;
color: #fff;
text-decoration: none;
border-radius: 5px;
font-weight: bold;
}
.call-button:hover {
background-color: #218838;
}
</style>
Advanced JavaScript for Conditional Pop-Up
Want to add a confirmation pop-up before dialing?
<a href="#" onclick="callPhoneNumber('+1234567890')">Call Us Now!</a>
<script>
function callPhoneNumber(phoneNumber) {
if (confirm('Do you want to call ' + phoneNumber + '?')) {
window.location.href = 'tel:' + phoneNumber;
}
}
</script>
Clickable Phone Number Links in WordPress
If you’re using WordPress, you can easily add a phone number link by editing the HTML in the text editor or using a plugin like:
- WP Call Button
- Sticky Call Button
These widgets simplify adding and customizing click-to-call buttons without coding.
Phone Number Links in Email Clients
In Gmail and Outlook, you can create a telephone link using the same tel:
syntax:
<a href="tel:+1234567890">Call Us: +1-234-567-890</a>
However, some email clients may not support the tel:
scheme as reliably as browsers.
Tracking Phone Calls with Google Analytics
To track how often users click your clickable phone numbers, use Google Analytics:
<a href="tel:+1234567890" onclick="gtag('event', 'phone_call', { 'event_category': 'Contact', 'event_label': 'Clicked Call Button' });">Call Us: +1-234-567-890</a>
This code snippet logs phone calls under Google Analytics events, helping you measure the effectiveness of your CTAs.
Common Issues and Troubleshooting
- Links don’t work on desktop:
tel:
links only work on devices with a phone app installed. - Formatting issues: Ensure you use the correct country code and area code.
- Plugin conflicts in WordPress: Disable unnecessary plugins if issues persist.
Conclusion
Creating a clickable phone number link is a simple yet effective way to enhance your customer experience. Whether you’re building a new landing page, optimizing your contact page, or setting up a call-to-action button in an email, the techniques covered here can help you connect with your audience more efficiently. Remember to test your links across different devices and use tools like Google Analytics to monitor engagement.