If you run a business, you probably have a website. More than 70% of small businesses have a website, and incorporating a blog into your online presence is advantageous. But you shouldn’t restrict your blogging efforts to your own website. Guest blogging is an excellent way to expand your reach and secure new customers. Using reputable guest posting services is one of the best ways to implement this strategy without getting overwhelmed.
What Are Guest Posting Services?
Guest posting services publish content that positions your company as an authority in the field while including links that drive traffic to your site. This marketing strategy not only engages the audience that views the guest post but also boosts your Google ranking so that potential clients are more likely to find your website via organic search.
The Best Guest Posting Services
You don’t want to create guest posts on any random website. In fact, bad or toxic backlinks can hurt your Google ranking. Therefore, you should avoid paid links, directories, press releases and guest posting on sites that have a low ranking.
If you want to avoid guessing and build reputable links right away, work with guest posting services that use proven strategies to secure high-quality links. Some of the characteristics to look for in the best guest posting services include the following:
- Well-written, valuable, captivating and error-free
- Straightforward ordering process
- Clear pricing
- Top-notch support
- Predictable turnaround time
- Comprehensive reports with applicable statistics
LinksThatRank uses an effective link-building strategy to create high-quality content with backlinks on sites with verified rankings. LinksThatRank maintains a blacklist of sites that use disreputable practices. Some of the elements that LinksThatRank includes in its 23-point quality-control assessment of each post include:
- Manual reviews
- Internal links
- External links
- Technical checks
LinksThatRank takes care of the entire process from start to finish. The client’s only responsibility is to provide target URLs and keywords. Then, the client selects the number of links that they want and the types of sites they want to target. LinksThatRank negotiates the placements, creates and publishes the content and delivers reports.
Most orders are completed within 21 days, and the company guarantees that each link will be placed on a trusted site with a minimum of 500 monthly organic visitors. Discounts are available based on the number of links that you order.
Ecommerce Link Builders
Ecommerce Link Builders is a white-label SEO service based in the U.S. and UK. The company offers a broad range of packages, which include single orders, custom orders and bulk orders. Bulk and custom orders are drip-fed to avoid bombarding the search engines and space out your placements.
With this company’s one-year guarantee, you can rest assured that your links will remain on the websites for at least 12 months. If they are removed during this time frame, Ecommerce Link Builder will have it reinstated or replaced. Ecommerce Link Builders also uses a 35-point process to verify the quality of the publishing sites.
This guest posting service is dedicated to simplifying the process for you. If you have questions, you can contact the company for more information about getting started, developing your strategy and building appropriate backlinks.
In addition to providing clients with detailed reports, Ecommerce Link Builders regularly publishes case studies on its websites to demonstrate the campaign results for various types of companies. This provides real-word examples of what the company can do for you.
Authority Builders is one of the most reputable guest posting services. It offers a straightforward, customizable order submission process with backlinks that are published to vetted websites. The company maintains a database of high-quality partner websites to which guest posts can be published.
Whereas many guest posting services publish to sites with 500 or more organic monthly visitors, Authority Builders uses a network of sites with at least 1,000 monthly visitors.
Clients can take complete control of the process or let Authority Builders do the work. For example, you can choose your own domain metrics, target URLs, anchor text and sites to publish on. You can also choose the metrics and have the Authority Builders team take care of the rest. This allows you to take advantage of the guest posting service whether you’re a novice or an advanced user.
Finally, clients can also choose the objective for their link-building efforts. Choosing to build trust puts your links on sites with plenty of organic traffic. If you elect to create authority links, you’ll focus on sites with high authority.
The average turnaround time for a basic order is 7 to 10 business days. However, some premium orders can take 4 to 6 weeks to complete. Most links stay on the websites permanently. Authority Builders guarantees that the link will remain on the published site for at least one year.
Get Me Links
One of the standout features of Get Me Links is its customized outreach. Instead of maintaining a database of regularly used websites, the company researches reputable sites that are applicable to your niche when you place an order. Get Me Links also offers guest posts for gambling sites, which many other guest posting services don’t offer.
For orders under $1,500, the client is responsible for providing target URLs and anchor text. However, Get Me Links will help you fine-tune these essential elements at no extra charge if you spend more than $1,500 in one purchase. A free consultation is included with every order.
Like most other guest posting services, this one allows you to select sites with different domain ratings. You can also choose the word count of your placement articles, the number of organic visitors to the site and the number of URLs that you want to include in one guest post. Detailed reports and metrics are provided after the link goes live.
Loganix allows clients to set up a free account immediately, which provides access to all of the company’s self-serve features. The company offers more than 15 services, with prices starting at $7.00. You can purchase services individually or pay for a subscription.
When you log into Loganix, you can browse the service’s inventory of niche-specific websites before making a purchase. Exploring the dashboard gives you an idea of how the service works, and you can complete a purchase at any time.
Loganix uses a quality-control process to vet the websites in its inventory. The company also uses verified writers to create high-quality content and valuable links. Testimonials and case studies on the website give you the opportunity to do some research and determine whether this guest posting service is right for you.
If you have an in-house editorial team, you can also provide guest posts to Loganix for inclusion in their database of highly-ranked websites. The company offers the opportunity to schedule a strategy call to learn more about refining your SEO game plan.
Adsy is one of the most straightforward services. Although it doesn’t offer customizable options, it features a streamlined experience.
Adsy is a bit different from the other guest posting services. It’s more of a backlink manager and connects publishers and buyers. Buyers can submit guest posts to relevant sites or purchase guest posts from niche Adsy publishers. As a buyer, you can also create an open order without selecting a publisher. This makes the order available to any publisher that wants to promote your content.
Buyers can choose publishers to post content that the client has written. However, they can also choose whether they need the guest post to be written and placed. Other filters that buyers can use to select publishers include the price range, niche and sponsored status.
Publishers can submit their site to the Adsy database, which allows them to be chosen by buyers. This is an excellent way to monetize a website using guest posting services. All publishers must have a domain authority of at least 40.
Whereas many guest posting services don’t allow clients to interact with publishers, Adsy allows communication once the order is in progress. With Adsy, buyers have the ability to approve the content that will be published. You can submit the content for a revision up to three times before accepting or rejecting it.
The prices for using the service depend on the publishers. Publishers typically set their prices based on their domain authority, monthly visitors and Alexa ranking.
Should You Invest in Guest Posting Services?
Guest posts are an excellent way to create backlinks. However, it’s only one strategy for expanding your SEO strategy. A full-service SEO company, such as SEO North, provides content writing, blogger outreach services, and other strategies for outperforming your competitors. We personalize our process so that it meets your unique needs, offering content distribution and syndication, press releases, local SEO and technical audits. Contact us to learn how we can help customers find your website and support you every step of the way.
What is a guest posting service?
A guest posting service is a platform that helps businesses connect with bloggers and other content creators who are willing to publish guest posts on their behalf. This can be a valuable way to build links and exposure for a website, as well as to generate new leads and traffic. Guest posting services typically provide a database of potential bloggers to contact, along with tools to streamline the process of pitching and publishing guest posts. Some services also offer additional features, such as help with content creation or promotion. For businesses looking to expand their reach and build their brand online, a guest posting service can be an invaluable resource.
Is guest posting still effective?
While some marketers have proclaimed the death of guest posting, the truth is that this strategy can still be highly effective when used correctly. The key is to focus on quality over quantity. A well-written and insightful guest post on a relevant site can do wonders for your visibility and reach. On the other hand, a low-quality or irrelevant guest post is likely to do more harm than good. The key is to carefully consider your target audience and choose guest posting opportunities that will reach them effectively. When used wisely, guest posting can still be a powerful marketing tool.
How much should I charge for a guest post?
Guest post rates can vary depending on a number of factors, including the publication’s audience size, reach, and authority; the length and complexity of the article; the amount of research required; and the writer’s level of experience. That said, there are some general guidelines you can follow when setting your rate. For example, if you’re writing for a small blog with a limited reach, you might charge $50-$100 per article. For a medium-sized website or blog with a moderate audience, you might charge $100-$200. And for a large website or blog with a wide reach, you might charge $200-$500 or more. Of course, these are just guidelines – ultimately, the decision of how much to charge is up to you. But by considering the factors mentioned above, you can come up with a fair rate that meets both your needs and those of your client.