You want your e-commerce company to grow and expand, and you know SEO strategy can help you achieve that. On the downside, you can’t make heads or tails out of all the technical jargon when it comes to marketing strategy, digital marketing including social media marketing. If you’re left scratching your head when you contemplate the SEO algorithm, metrics, and web analytics, you’re not alone. For many business owners, search engine optimization might as well be mumbo jumbo.
This article breaks down the three most important elements of the SEO optimization process. The goal is to give you a basic working knowledge of how search engines work and how they can take your business to a whole new level with quality content, relevant content, the right keyword research process, hyperlinks, and link-building applications to make your website seen on the first page of the search engine results page (SERPs), high search ranking placement, and more chances of organic traffic which could turn into a high conversion rate.
Armed with this knowledge, you can put SEO to work in your business simply by incorporating these three simple SEO tips elements:
- Content
- Code
- Credibility
Table of Contents
Content Is Still King
Search engine spiders and SEO crawlers are tiny robots that cruise the internet looking for relevant data about websites. The information they gather is used to determine the pagerank. The more information they can access, the more accurately they can assign website value.
Implement HTML
You might have blockbuster content, but if the spiders can’t see it, they can’t use it to improve your website’s visibility. Abundant HTML text in the content allows the spiders to see what you’ve got. What they learn about your pages can then be used to improve your placement in the search results while reaching as many viewers as possible.
The objective is to set up a website that’s both user-friendly and spider-friendly. These bots want to know what you have to offer, and they can help you get more exposure. But they can’t do the job properly without the ability to easily access your content.
HTML texts that are rich in relevant keywords provide spiders with an abundance of information. The more relevant your keywords, the more likely you are to get noticed whenever there’s a relevant search query.
Use keywords judiciously
Proper keyword placement is crucial. Keywords in the title tags, first paragraph, and last paragraph are a basic strategy that works well. To the degree possible, keywords should reflect the phrases that people use to conduct a search.
For example, if your target audience consists of zucchini bread bakers, keywords like best zucchini bread recipe, festive holiday zucchini bread, and simple zucchini bread for beginners would all be relevant search phrases.
Give your keywords an extra punch by linking them to related content. A zucchini bread website might provide links to other quick bread recipes like banana bread, cranberry bread, and pumpkin bread.
The most effective keywords flow naturally from the text. Resist any urge to stuff your content with keywords. Too many keywords can devalue your content and make it boring to read. Good keywords are like black pepper. A little goes a long way. Keep in mind that when it comes to keywords, less is always more.
Content should deliver value-packed information to as many viewers as possible. High-ranking zucchini bread websites might offer not only a recipe but also a video demonstration, helpful tips, photos, comments, and Q and A.
Why Coding Matters
It’s a pleasurable experience to navigate a well-structured website that makes it easy to get the information you’re looking for. Conversely, websites with broken links that are poorly designed and difficult to navigate will quickly drive potential customers back to the search results.
Excessive bells and whistles and intrusive popups about special offers can be annoying and distracting. Poorly designed websites suggest that the products and services may be poorly designed as well.
A website that’s easy to navigate can increase sales. Most customers are too busy to spend valuable time trying to figure out a complicated website, even if the services it offers are some of the best.
In order to ensure optimal search engine indexing, your website should be compliant with the accepted web standards. Websites that are compliant and designed according to web standards will be accessible to the broadest range of connection speeds and browsers, thereby increasing exposure and potential sales.
All pages should include a title that’s keyword-optimized with ALT tags and META tags. The keywords should be consistent throughout the website, and the domain should be keyword-loaded as well.
Create an enjoyable user experience
Positive user experience, as measured in low bounce rates and visitors who spend time on the site, signals to search engines that your site is worth visiting. It tells visitors that because your business has invested time and energy to create a high-quality user experience, it probably takes equally good care to provide high-quality goods and services to customers.
Optimize for mobile
More and more people are doing business on the go. If they can’t access your website on their phones, they’ll take their searches elsewhere. You don’t have to make a mobile app fancy. Just make it functional and easy to use. Mobile searching is on the rise, so optimizing for mobile now will save time later on.
Build Credibility
A backlink is a link from another website to your website. Backlinks indicate that the sender considers you an authority on a matter under discussion in the text. The more backlinks you receive, the more you are seen as an expert. You can establish trust with search engines by receiving backlinks from respected sources.
The more backlinks you receive, the higher your credibility becomes, and the higher your content will rank in searches. Backlinks tell the web spiders that your content is useful, trustworthy, and credible.
By incorporating the three Cs into your web pages, you can reach more people, improve your credibility with the search engines, supply the web spiders with relevant ranking information, convert more leads into sales, attract more visitors to your website, and put your best business foot forward. You don’t have to do it alone. SEO North is here to help.
FAQ
What are the 3 C’s of SEO?
