The most popular top-level domains

top level domains

The internet is a vast and interconnected space, with the number of domains growing every day. A top-level domain (TLD) is the final part of a web address, appearing after the dot. TLDs are essential because they indicate the type of organization, geographical location, or purpose of the website. For example, a .com TLD is widely used for businesses, while country code TLDs (ccTLDs) like .co.uk or .br (Brazil) represent specific regions.

TLDs also play a significant role in shaping the user experience and supporting the internet infrastructure, as they help route users to the right site within the domain name system (DNS) managed by organizations like ICANN (Internet Corporation for Assigned Names and Numbers) and IANA (Internet Assigned Numbers Authority).

Top-Level DomainUsageGoogle Results
.comCommercial25,270,000,000
.orgNoncommercial6,570,000,000
.netNetwork services7,350,000,000
.jpJapan4,220,000,000
.deGermany3,420,000,000
.deGermany3,420,000,000
.ruRussian Federation2,870,000,000
.itItaly2,620,000,000
.ukUnited Kingdom2,390,000,000
.esSpain1,940,000,000
.frFrance1,880,000,000
.caCanada1,840,000,000
.inIndia1,780,000,000
.govUnited States Government1,410,000,000
.eduUS accredited postsecondary institutions1,060,000,000
.nlNetherlands905,000,000
.auAustralia751,000,000
.irIran709,000,000
.seSweden664,000,000
.chSwitzerland628,000,000
Most popular top-level domains

There are many types of TLDs, including generic TLDs (gTLDs) such as .com, .net, and .org, as well as country code TLDs (ccTLDs) like .de (Germany) and .eu (European Union). My team has seen the most success with common TLDs like .com, which appear frequently in Google’s index and are a go-to choice for startups and established businesses alike.

If you’re exploring domain registration for your website, consider factors like SEO performance, eligibility, and target audience. For example, specific TLDs like .edu are reserved for educational institutions, while .gov is used by government agencies. Additionally, new TLDs like .xyz or .amazon offer innovative branding opportunities for e-commerce and tech-savvy businesses.

Whether you’re a private organization, a non-profit, or an e-commerce company, choosing the right TLD can significantly impact your online presence and conversion rates.

FAQ

  • What are the most popular top-level domains?
Posted in SEO

Published on: 2022-02-23
Updated on: 2025-01-02

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Isaac Adams-Hands

Isaac Adams-Hands is the SEO Director at SEO North, a company that provides Search Engine Optimization services. As an SEO Professional, Isaac has considerable expertise in On-page SEO, Off-page SEO, and Technical SEO, which gives him a leg up against the competition.