How to Get a Free Moz Account

Moz offers two ways to access its SEO tools without paying upfront: a permanent free Moz Community account and a 7-day free trial of Moz Pro. Which one you need depends on whether you want lightweight, ongoing access or full-featured access for a short window.

This guide breaks down both options, walks you through the signup process, and shows you how to get the most value out of each.

Free Moz Community Account vs. Moz Pro Free Trial

These are two separate things, and the distinction matters.

A Moz Community account is free forever. No credit card required, no trial period. You create a Moz profile and get permanent access to limited versions of several tools. This is the right choice if you only need occasional DA checks, a few keyword lookups per month, or access to Moz’s free learning resources.

The Moz Pro free trial is a 7-day window of full access to Moz’s premium SEO platform. It requires a credit card at signup, and you will be billed automatically if you do not cancel before the trial ends. This is the right choice if you want to test the complete toolkit before committing to a paid plan.

What You Get With a Free Moz Community Account

When you sign up for a free Moz Community account, you get enhanced access to several tools at no cost:

Keyword Explorer with 10 queries per month to research search volume, difficulty, and keyword suggestions. Link Explorer with 10 queries per month for backlink analysis, Domain Authority (DA), and Page Authority (PA) checks. MozBar, the Chrome extension that overlays DA and PA metrics directly in search results, with up to 1,000 calls per month. True Competitor, which identifies websites competing for the same SERPs as your site. Two free Moz Academy courses to build your SEO knowledge.

No credit card is needed. The account stays active indefinitely. For someone who needs to spot-check a competitor’s DA, pull a quick keyword idea, or validate a backlink profile on the fly, the free community account handles that without any cost.

What You Get With the Moz Pro Free Trial

The 7-day free trial gives you full access to Moz Pro’s premium features. The trial is currently available on the Standard and Medium plans.

The Standard plan (normally $99/month, or $79/month billed annually) includes 1 user, 3 tracked sites, 300 tracked keywords, 400,000 pages crawled per month, backlink analysis, competitive research, MozBar Premium, site tracking, and unlimited scheduled reports.

The Medium plan (normally $179/month, or $143/month billed annually) includes 2 users, 10 tracked sites, 1,500 tracked keywords, 800,000 pages crawled per month, branded reports, report templates, and everything in the Standard plan.

Both plans include Moz’s AI-powered features: AI-powered keyword suggestions, AI Visibility dashboard for tracking your brand presence in AI-generated answers, Brand Authority Score, and Topic Authority metrics. These tools help you understand how your site performs not just in traditional search results but also in AI mode responses from search engines.

The Starter and Large plans do not offer a free trial.

How to Sign Up for the Moz Pro Free Trial

1. Go to moz.com and navigate to the pricing page.
2. Select either the Standard or Medium plan.
3. Click “Start My Free Trial” to begin the signup process.
4. Create your account by entering your email address, display name, and a password.
5. Enter your billing information. A valid credit card is required for verification. You will not be charged during the 7-day trial period.
6. Submit your registration and access the Moz Pro dashboard immediately.

Cancel at any time during the trial to avoid charges. Moz sends a reminder before billing begins. If you cancel, you keep access for the remainder of the trial period.

How to Maximize Your 7-Day Free Trial

Seven days is a short window, so go in with a plan. Here is a day-by-day approach to extract the most value:

• Day 1: Set up your campaigns and run your first site crawl. Add your primary site and up to three competitors per campaign.
• Day 2: Dive into keyword research. Use Keyword Explorer to build a keyword list, analyze search volume, difficulty scores, and organic CTR. Test the AI-powered keyword suggestions to surface opportunities you might miss manually.
• Day 3: Run competitor analysis. Use True Competitor to identify who you are actually competing against in the SERPs. Compare DA scores, top-ranking pages, and content gaps.
• Day 4: Analyze your backlink profile using Link Explorer. Check your Domain Authority, review linking domains, identify spammy links, and use Link Intersect to find sites linking to competitors but not to you.
• Day 5: Review your site crawl results. Prioritize critical errors and warnings. Focus on broken pages, duplicate content, missing meta tags, and crawl issues. Day
• 6: Use the Page Optimization tool to grade your most important pages against target keywords. Check your AI Visibility dashboard to see how your brand appears in AI-generated search answers.
• Day 7: Export all reports and data. Download keyword lists, crawl reports, backlink data, and ranking snapshots. Build your SEO action plan from the data you have collected.

If you follow this approach, you walk away with a complete SEO audit, a content plan, a backlink strategy, and competitive benchmarks, all before spending a dollar.

Moz Pro Pricing After the Trial

If you decide to continue after the trial, Moz Pro offers four pricing tiers:

Starter at $49/month ($39/month billed annually) for solo practitioners with one website and basic SEO needs. Standard at $99/month ($79/month billed annually) for small businesses managing a few sites with full keyword and backlink tools. Medium at $179/month ($143/month billed annually) for growing teams that need branded reports, more tracked sites, and higher usage limits. This is the most popular plan. Large at $299/month ($239/month billed annually) for agencies and enterprises managing many client sites with the highest keyword, crawl, and query limits.

All plans include MozBar Premium, Moz AI tools, mobile rankings, on-page grader reports, and 24/7 online support. Choosing annual billing saves up to 20% compared to monthly pricing. Nonprofits with 501(c)(3) status can access a dedicated discount page on the Moz site.

A Note on Accessing Moz Legally

Using someone else’s login credentials, sharing accounts outside of your plan’s user limits, or attempting to bypass Moz’s paywall through unauthorized methods is both unethical and a violation of Moz’s terms of service. Stick with the free community account or the free trial to evaluate the platform legitimately.

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Published on: 2023-03-31
Updated on: 2026-04-02

Isaac Adams-Hands

Isaac Adams-Hands is the SEO Director at SEO North, a company that provides Search Engine Optimization services. As an SEO Professional, Isaac has considerable expertise in On-page SEO, Off-page SEO, and Technical SEO, which gives him a leg up against the competition.