How Much Do UGC Creators Get Paid?

According to ZipRecruiter, a UGC creator in the US can earn around $116,615 annually. That’s about $56 per hour! However, this is just an average, and many creators earn much more or less than this.

Can Anyone Become a UGC Creator?

Of course, anyone with a smartphone and creativity can become a UGC creator. You don't have to be a pro videographer or writer; you just need authentic content! Start with what you know and love and build from there. Be yourself and share your genuine thoughts and experiences.

How Do I Start Creating UGC Content?

First of all, what are you passionate about? Skincare, food, gaming, or travel? Once you’ve identified your niche, pick a platform that fits your type of content (Instagram for photos, TikTok for quick videos, or YouTube for longer content). Then, start making content, follow other creators, respond to comments, and join relevant communities.

How Many Followers Do You Need for UGC?

The good news about UGC is that the follower count doesn’t matter. Unlike influencer marketing, brands hire UGC creators for their talent, not their reach. So, just focus on creating high-quality content that resonates.

Can I Be a UGC Creator With No Following?

Many brands seek creators for content-only deals, where you create content to be shared on their channels, not yours. You can create UGC video ads for small businesses, micro-influencers, and media buyers without needing any followers.

Can I Be a UGC Creator Without Showing My Face?

Absolutely! Many successful UGC creators have built their brands around product reviews, tutorials, or creative content that doesn’t require showing a face.

Where Can I Get UGC Creator Jobs?

Fiverr, Upwork, and Insense are popular freelance platforms for finding UGC gigs. LinkedIn and Twitter are also great for networking and direct outreach to brands.

How to Become a UGC Creator: A Step-by-Step Guide

Q: How to Become a UGC Creator

Here's how to become a UGC creator in six simple steps: Read More

More and more brands are catching on to the power of user-generated content. In fact, half of today’s top-performing content marketers use UGC, and that number keeps climbing.

They’re realizing the most authentic, relatable way to market their products is through real people—like you!

The cool part? They’re paying UGC creators to make this content.

So, if you’re looking to get in on this lucrative opportunity, you’re exactly where you need to be!

Here, we’ll teach you how to become a UGC creator. You’ll learn what they do and why brands love them.

Table of Contents

What Is a UGC Creator?
Why Do Brands Love UGC?
How to Become a UGC Creator
Frequently Asked Questions (FAQs)
Final Thoughts

What Is a UGC Creator?

A UGC (user-generated content) creator is someone who makes original content for a brand. Unlike traditional ads, UGC feels natural and unscripted, much like a friend’s recommendation. Plus, it’s often shot on a phone to keep things raw and authentic.

So, what kind of UGC can you create?

Videos (TikTok videos, unboxing videos, hauls, tutorials, and vlogs)
Social media content (any posts, reels, or stories about a brand on social media platforms like Facebook or Instagram)
Product reviews and testimonials
Livestreams (product demos, behind-the-scenes, and Q&A sessions)
Photos (product or lifestyle photos and lookbooks)
Blog posts (written reviews, how-to guides, and personal experiences)

Unlike influencers, UGC creators don’t need to push products to their fans (if you even have any!). Brands buy your content and use it in their marketing strategy as they see fit.

Why Do Brands Love UGC?

UGC is a powerful way to connect with customers. Here’s why it’s such a hit in digital marketing:

Authenticity: 85% of people prefer to see UGC, or content from actual customers, rather than brand posts.
Consumer Trust: 92% of consumers trust recommendations from real people, like friends and family, more than brand-generated ads.
Social Proof: 40% of shoppers say that UGC is a major factor in their purchase decisions. They’re more likely to buy after viewing user-generated content.
Cost-Effective: Brands pay only for the content, not a shoutout on an influencer’s profile. It’s also cheaper than traditional ads.
Better Engagement: UGC posts get 28% more engagement on social media than regular brand posts. That’s a lot more likes, comments, and shares!

How to Become a UGC Creator

Here’s how to become a UGC creator in six simple steps:

Step 1: Learn the Basics

Short-form videos are the most popular type of UGC, so that’s a great place to begin. Here’s all you need:

A smartphone with a quality camera
A tripod for steady shots
Optional: A ring light for better lighting

TikTok and Instagram have fantastic built-in editors to help you add transitions, filters, effects, and music to your UGC videos:

Or, you can use these user-friendly apps:

Keep practicing to sharpen your video editing skills! Why not start by creating a few clips about your favorite products? For inspiration, check out TikTok’s top ads.

Step 2: Write the Script

You’ve got a killer idea for a UGC video, but how do you make people stop scrolling? Here’s the lowdown on scripting your ad:

Hook your viewer with a strong opening, such as a thought-provoking question, funny anecdote, or surprising fact. The goal? Spark curiosity and make them want to see what happens next!
Make your target audience feel seen! Talk about the struggles they face and how they’re not alone.
Now, introduce your product as the answer to their prayers! Highlight its benefits and unique features that solve their problems.

Step 3: Build Your UGC Portfolio

Want to land those dream brand deals? You need a portfolio that wows! Here’s how to create one that screams “hire me”:

A. Find Your Niche

Focus on products and industries you genuinely love to show your passion and expertise. If you’re obsessed with makeup, create videos showcasing your favorite products and techniques.

B. Create Sample Content

No brand partnerships yet? No problem! Use what you already have. Record an unboxing video of a product you love, film a review of your favorite gadget, or create a tutorial using items from your collection.

Keep an eye on trends and popular content formats and find creative ways to incorporate them into your UGC. Develop a consistent, recognizable style to help set you apart from other UGC creators.

C. Organize Your Portfolio

Now, when it comes to actually putting your portfolio together, tools like Canva make it super easy, even if you have little design skills. You can use their templates or start from scratch. Either way, you can pull together something that looks sleek and professional.

Lastly, make sure your portfolio is easy to browse. Group your content by industry (e.g., food, fashion, travel) or type (e.g., unboxings, tutorials, reviews) to make it easy for brands to find what they’re looking for.

Step 4: Get Active on Social Media

The next step is to set up your social media accounts. Start posting your original content to build your personal brand and attract attention.

Be sure to use hashtags relevant to the products you’re featuring. Don’t forget to tag the brands too.

Optimize your profile bio as well. Add your email or other contact information, so brands will know how to reach you.

And keep an eye on the views, comments, and shares on your posts. See what content performs best to help you refine your strategy, and make more engaging posts moving forward.

Step 5: Find UGC Opportunities

Once you’ve created a portfolio and posted several pieces of content, it’s time to find paid content gigs. Here are some UGC platforms to help you connect with brands:

Brand Meets Creators: An email list sends potential brand deals directly to your inbox, typically around 15–20 each week.
Insense: This app partners with big social media platforms—ideal if you’re looking for consistent brand collaborations. You can apply for various jobs on the Explore page.
#paid: A platform targeting campaigns for different sales funnel stages. You “raise your hand” to express interest in a brand’s campaign and write a short pitch explaining why you’re a great fit.
Freelancer Platforms: Sites like Fiverr and Upwork are great launch pads for new UGC creators. Initial pay might be low, but these platforms offer valuable experience and early clients.

Remember to pitch with confidence. When reaching out to brands, highlight your unique selling points and how you can add value to their campaigns. Be professional and respond promptly to emails and messages.

Step 6: Monetize Your UGC Skills

With a portfolio and brand deals in the works, you’re all set to start monetizing. UGC pricing can vary, so research what other creators charge for similar work.

Don’t be afraid to negotiate, by the way. Rates are always open for discussion, and you’ll soon learn what brands are willing to pay—and what feels right for you to charge.

Be a bit flexible with your pricing when you’re just starting out, especially if you’re eager to land a particular gig.

Frequently Asked Questions (FAQs)

How Much Do UGC Creators Get Paid?
According to ZipRecruiter, a UGC creator in the US can earn around $116,615 annually. That’s about $56 per hour! However, this is just an average, and many creators earn much more or less than this.
Can Anyone Become a UGC Creator?
Of course, anyone with a smartphone and creativity can become a UGC creator. You don’t have to be a pro videographer or writer; you just need authentic content!

Start with what you know and love and build from there. Be yourself and share your genuine thoughts and experiences.
How Do I Start Creating UGC Content?
First of all, what are you passionate about? Skincare, food, gaming, or travel? Once you’ve identified your niche, pick a platform that fits your type of content (Instagram for photos, TikTok for quick videos, or YouTube for longer content).

Then, start making content, follow other creators, respond to comments, and join relevant communities.
How Many Followers Do You Need for UGC?
The good news about UGC is that the follower count doesn’t matter. Unlike influencer marketing, brands hire UGC creators for their talent, not their reach. So, just focus on creating high-quality content that resonates.
Can I Be a UGC Creator With No Following?
Many brands seek creators for content-only deals, where you create content to be shared on their channels, not yours. You can create UGC video ads for small businesses, micro-influencers, and media buyers without needing any followers.
Can I Be a UGC Creator Without Showing My Face?
Absolutely! Many successful UGC creators have built their brands around product reviews, tutorials, or creative content that doesn’t require showing a face.
Where Can I Get UGC Creator Jobs?
Fiverr, Upwork, and Insense are popular freelance platforms for finding UGC gigs. LinkedIn and Twitter are also great for networking and direct outreach to brands.

Final Thoughts

Becoming a UGC creator is an accessible, creative way to make money in social media marketing.

Brands get trusted content at a fraction of the cost, while creators like yourself can leverage your skills to make bank. A win-win!

So, follow the steps above, hone your content creation skills, and get out there pitching your services to brands.