Google Alerts: The Free Tool Every Digital Marketer Should Know About

In the age of digital marketing, staying updated with brand mentions and online reputation is crucial. Enter Google Alerts – a free tool by Google that acts as your online watchdog, sending you real-time notifications whenever new content matches your search term. Whether you’re a seasoned SEO expert, a novice blogger, or someone just dipping their toes into digital marketing, Google Alerts is a must-use tool.

google alerts

How to Create an Alert

  1. Accessing Google Alerts: To get started, navigate to which is the official Google Alerts page. Ensure you’re logged into your Google account, as this will allow you to manage your alerts seamlessly.
  2. Enter Search Term: Type in the specific term you want to track. This can be a brand name, a company name, or any keyword related to your business or interest. For precise tracking, put your search term in quotation marks.
  3. Show Options: Before you finalize your alert, click show options. This feature lets you specify the frequency of your email alerts, sources (like news or social media), language (such as English), and other important parameters.
  4. Finalizing: After adjusting your preferences, click on ‘Create Alert’. Voila! Google will now monitor the web and send you notifications based on your search term and preferences.

Why Use Google Alerts?

  • Brand Monitoring: Google Alerts lets you keep tabs on brand mentions. Whenever someone mentions your brand name or company name on the web, be it in an article, a social media post, or a blogger’s content piece, you get notified. This is invaluable for reputation management.
  • SEO and Backlinks: For those involved in SEO, tracking backlinks is important. Setting an alert for your domain can notify you when someone links to your website.
  • Digital Marketing Strategy: By monitoring competitors or industry news, you can tailor your marketing strategy effectively, ensuring you’re always a step ahead.
  • Reputation Management: Mistakes happen, and sometimes they can tarnish a company’s online reputation. By setting alerts for brand or company names, you can act swiftly when negative press surfaces.
  • It’s Free!: Despite the myriad of benefits it offers, Google Alerts doesn’t come with any pricing. It’s a free tool that provides immense value, especially in the age of real-time digital marketing.

Managing and Updating Alerts

Your My Alerts section on the Google Alerts page will showcase all your active alerts. To update alert preferences, click on the pencil icon next to the alert. From here, you can adjust alert settings, modify the search term, or delete the alert.

Moreover, while email alerts are the default setting, Google Alerts offers RSS feed options for those who prefer it. Link it to apps or use it alongside tools like Google Analytics to get a comprehensive view of your online presence.

In conclusion

Whether you’re safeguarding your online reputation, boosting your SEO game, or refining your marketing strategy, Google Alerts is an indispensable monitoring tool. With the simplicity of the Google Alerts page, the convenience of notifications in your Gmail, and a vast array of options to tailor your alerts, this free tool by Google is a boon to everyone in the digital sphere.


  • Can you create a Google Alert for a non-gmail account?
  • How can I change the email address where Google Alerts sends me email?
  • How do I submit a site in Google Alerts?

Published on: 2023-10-31
Updated on: 2023-11-15

Avatar for Isaac Adams-Hands

Isaac Adams-Hands

Isaac Adams-Hands is the SEO Director at SEO North, a company that provides Search Engine Optimization services. As an SEO Professional, Isaac has considerable expertise in On-page SEO, Off-page SEO, and Technical SEO, which gives him a leg up against the competition.