- Title – Keep the title short and concise. 50–60 characters is a good rule of thumb. If the title wraps in the input field, it is probably too long.
- Copy ‘n Paste – Check to make sure no spaces or oddities show up from copy and pasting from a Word document.
- Headers – Remove any h1‘s in the content. Look for proper hierarchy; h2 for the main headings, followed by h3 etc… for subtitles.
- Link Targets – Set all links as Target _blank. Add appropriate Href Tags (USG, NoFollow…)
- Images – Save images for web (photoshop), at a reasonable size (1,000-1600px, unless its a slider image), file type JPG (logos use PNG), preferably under 100kb.
- Yoast – Add a Focus Keyword, and custom meta description (if provided by author)
- Subtitle – Check to see if theme requires a subtitle, this custom field is normally located around the bottom of the page, close to the Yoast settings.
- Author – If you are uploading articles for a business, double-check your Author attribution is correct.
- URL Slug – Keep the URL slug short and descriptive, without being repetitive (avoid keyword stuffing). If you sound like an Auctioneer, you are doing it wrong.
- Featured Image – Add a featured Image, make sure it’s the same aspect ratio as previous uploads.
- Template – If required, select the required template.
- Parent Page – You want to organize articles accordingly. Articles should be silo’d under programs, services, topics. This is normally outlined in the content brief.
- Internally link Articles – Internally backlink the new article, so its article gets noticed and doesn’t become orphaned content.
- Track Content Creation – It is important to keep track of articles you upload; including the date, word count, and URL.
If you haven’t already, please check out our writing articles checklist.
Published on: 2020-11-03
Updated on: 2021-02-26