Below is a quick checklist on items you need to inspect before hitting publish on a new WordPress article:
Keep the title short and concise. 50–60 characters is a good rule of thumb. If the title wraps in the input field, it is probably too long.
Copy ‘n Paste
Check to make sure no spaces or oddities show up from copy and pasting from a Word document.
Remove any h1‘s in the content. Look for proper hierarchy; h2 for the main headings, followed by h3 etc… for subtitles.
Set all links as Target _blank. Add appropriate Href Tags (USG, NoFollow…)
Save images for web (photoshop), at a reasonable size (1,000-1600px, unless its a slider image), file type JPG (logos use PNG), preferably under 100kb.
Add a Focus Keyword, and custom meta description (if provided by author)
Check to see if theme requires a subtitle, this custom field is normally located around the bottom of the page, close to the Yoast settings.
If you are uploading articles for a business, double-check your Author attribution is correct.
Keep the URL slug short and descriptive, without being repetitive (avoid keyword stuffing). If you sound like an Auctioneer, you are doing it wrong.
Add a featured Image, make sure it’s the same aspect ratio as previous uploads.
If required, select the required template.
You want to organize articles accordingly. Articles should be silo’d under programs, services, topics. This is normally outlined in the content brief.
Internally link Articles
Internally backlink the new article, so its article gets noticed and doesn’t become orphaned content.
Track Content Creation
It is important to keep track of articles you upload; including the date, word count, and URL.
Published on: 2020-11-03
Updated on: 2020-11-24