Publishing Articles – Checklist

Below is a quick checklist on items you need to inspect before hitting publish on a new WordPress article:

  1. Title

    title length

    Keep the title short and concise. 50–60 characters is a good rule of thumb. If the title wraps in the input field, it is probably too long.

  2. Copy ‘n Paste

    invisible spaces

    Check to make sure no spaces or oddities show up from copy and pasting from a Word document.

  3. Headers

    Headers

    Remove any h1‘s in the content. Look for proper hierarchy; h2 for the main headings, followed by h3 etc… for subtitles.

  4. Link Targets

    ahrefs

    Set all links as Target _blank. Add appropriate Href Tags (USG, NoFollow…)

  5. Images

    optimize images

    Save images for web (photoshop), at a reasonable size (1,000-1600px, unless its a slider image), file type JPG (logos use PNG), preferably under 100kb.

  6. Yoast

    yoast plugin

    Add a Focus Keyword, and custom meta description (if provided by author)

  7. Subtitle

    sub-title

    Check to see if theme requires a subtitle, this custom field is normally located around the bottom of the page, close to the Yoast settings.

  8. Author

    If you are uploading articles for a business, double-check your Author attribution is correct.

  9. URL Slug

    URL Slugs

    Keep the URL slug short and descriptive, without being repetitive (avoid keyword stuffing). If you sound like an Auctioneer, you are doing it wrong.

  10. Featured Image

    set featured image

    Add a featured Image, make sure it’s the same aspect ratio as previous uploads.

  11. Template

    templates

    If required, select the required template.

  12. Parent Page

    add child pages to parents

    You want to organize articles accordingly. Articles should be silo’d under programs, services, topics. This is normally outlined in the content brief.

  13. Internally link Articles

    internal links

    Internally backlink the new article, so its article gets noticed and doesn’t become orphaned content.

  14. Track Content Creation

    track uploaded articles

    It is important to keep track of articles you upload; including the date, word count, and URL.

Published on: 2020-11-03
Updated on: 2020-11-24


Author: Isaac Adams-Hands

Isaac Adams-Hands is an SEO Director, Full Stack Developer, and InfoSec enthusiast. He received his Bachelor’s Degree from the University of Western Sydney before joining various marketing positions in search portals, higher education, and addiction recovery marketing agencies.