Publishing Articles – Checklist

Below is a quick checklist of items you need to inspect before hitting publish on a new WordPress article:

  1. Title – Keep the title short and concise. 50–60 characters is a good rule of thumb. If the title wraps in the input field, it is probably too long.
  2. Copy ‘n Paste – Check to make sure no spaces or oddities show up from copy and pasting from a Word document.
  3. Headers – Remove any h1‘s in the content. Look for proper hierarchy; h2 for the main headings, followed by h3 etc… for subtitles.
  4. Link Targets – Set all links as Target _blank. Add appropriate Href Tags (USG, NoFollow…)
  5. Images – Save images for web (photoshop), at a reasonable size (1,000-1600px, unless its a slider image), file type JPG (logos use PNG), preferably under 100kb.
  6. Yoast – Add a Focus Keyword, and custom meta description (if provided by author)
  7. Subtitle – Check to see if theme requires a subtitle, this custom field is normally located around the bottom of the page, close to the Yoast settings.
  8. Author – If you are uploading articles for a business, double-check your Author attribution is correct.
  9. URL Slug – Keep the URL slug short and descriptive, without being repetitive (avoid keyword stuffing). If you sound like an Auctioneer, you are doing it wrong.
  10. Featured Image – Add a featured Image, make sure it’s the same aspect ratio as previous uploads.
  11. Template – If required, select the required template.
  12. Parent Page – You want to organize articles accordingly. Articles should be silo’d under programs, services, topics. This is normally outlined in the content brief.
  13. Internally link Articles – Internally backlink the new article, so its article gets noticed and doesn’t become orphaned content.
  14. Track Content Creation – It is important to keep track of articles you upload; including the date, word count, and URL.

If you haven’t already, please check out our writing articles checklist.

Published on: 2020-11-03
Updated on: 2021-09-03

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Isaac Adams-Hands

Isaac Adams-Hands is SEO Director with SEO North, where he helps the team plan marketing goals that are keyword-optimized and measurable for over 30 clients simultaneously. He has worked at Microsoft, The institute of chartered accountants in Australia, Auto Trader, Le Cordon Bleu, and Algonquin College in various Digital Marketing Roles. Isaac is qualified as a Full-stack developer, Server Administrator, and Cyber Security expert, adding additional experience to his Search Engine Optimization knowledge. His Inuit heritage brought him to the Arctic to hunt and fish for most summers, which grew his passion for 4-wheelers and dirtbikes.