What Is the Antitrust Case Against Google About? A Brief Explanation

According to the Department of Justice, Google has been abusing its dominant position in the search engine market to stifle competition. Read More

What Does It Mean for the Marketing Industry?

Average internet users wouldnât be as affected by the antitrust loss as business owners. At most, theyâll see a wider variety of search engines to use. Read More

One thing to check upon putting in reviews if you did not actually write the review that has been posted by your account (reviewerâs account), it is against Google's review policy (policy violations) and subject to removal. Fake reviews also include those written by someone who has never interacted with a business or, conversely, is directly affiliated with it. Receiving compensation to write a review also goes against the policy. Read More

Inappropriate Content

A review that has inappropriate content may be pulled. Examples include ones that have confidential information, details about illegal activities, or hate speech, include profanities or are sexually explicit or suggestive. Read More

If a review has been flagged as spam or as otherwise violating related posting rules, it may be removed. This can be done automatically as well as a result of it being manually flagged as such by others. Read More

Older Operating System Being Used

If someone is using an older operating system or mobile device to view a Google business profile and leave a review there, issues could result. If this is the case in this situation, updating the system or device will most likely be necessary to fix the problem. Read More

Business' Opening Date Is in the Future

Regardless of when an organization has actually opened for business if a specific opening date has been set in its business listing, Google will view any customer reviews that were posted prior to then as not valid, and they will be removed. Read More

24 Hours Have Not Passed

Although Google reviews are usually posted within a few minutes or, at the most, a few hours, they can sometimes take 24 hours to appear. So, if that latter amount of time has not passed yet, wait to see if yours will be posted later. Read More

Duplicate Listings Being Merged

If duplicate listings for a business are in the process of being merged, that could delay the posting of relevant reviews beyond 24 hours to a few days instead. Read More

If you left a Google review at a business that has recently moved, it is possible that what you said is, in fact, visible but not at the address that you had expected. In other words, a business may have duplicate listings at different addresses, and you might have left your review at one and are trying to view it at another. Read More

Your Account Is Inactive

Have you allowed your Google account to lapse and become inactive? In that case, all of your reviews may have been removed. However, this is not a viable possibility until it has been inactive for at least two years. Read More

You Removed the Review

A review will no longer show if you intentionally removed it. Read More

Listing Verification Issues

A company experiencing issues with the verification of its Google business listing may cause issues. If business reviews related to your organization could be affected by this, head to Google My Business, where you should be able to fix it . If you are unable to, contact Google support to help you ensure that your business gets verified. Read More

Google Has Disabled Reviews

In some cases, Google will disable reviews for a business, an act that includes hiding previously posted reviews. This may be done if an organization has violated its policies or if a large proportion of its reviews do. Or it could be unrelated to anything that the business has done, such as is the case if Google is doing regular maintenance or updating its platform as a whole. Read More

Bugs or other technical issues could be why a Google review is not showing. Read More

There are numerous reasons why a Google review will either never appear or disappear after having previously been visible. These can be related to the poster going against the posting policy, whether intentional or not, or it could be the result of something completely out of their control. Regardless, it is likely that it was done for one of the reasons discussed above. Read More

Understanding Impressions

An Example of Total Impressions in Google Search Console over a 3 month period: Read More

Analyzing Impression Data

Google Search Console metrics provide website owners with a wealth of information about how their siteâs search performance in search engine results. One of the most important metrics to understand are impressions. By analyzing impressions data for search terms, website owners can gain valuable insights into how their site is being viewed by potential visitors. You can get further insights by adding Google Analytics to your website to track behavior and user clicks. Ahrefs and SEMrush are also great SEO Tools for third-party data. Read More

Reason for High Impressions but Low Click-Through-Rates in Google Search Console

High impressions but low click-through rates (CTR) in Google Search Console can be influenced by a variety of factors. These featured snippets can significantly impact how your content is displayed in search results, affecting user interaction and engagement. Here are aspects that might contribute to high impressions with low CTR: Read More

Improving Impressions

Improving impressions requires a multi-faceted approach. Website owners may need to optimize their content, improve their site's technical SEO, and build high-quality backlinks to their site. Read More

Understanding Google's Crawling and Google Indexing Process

Google makes use of bots to "crawl" the internet like spiders. From seed URLs and the internal links on their pages, the bots fan out and explore the web. The bots will also go back to pages that they've already visited, checking for changes with XML sitemaps to help them. Crawl rates and index times vary from site to site. Read More

Through the process of crawling, the Googlebot creates its own kind of chart of the internet. Pages are spotted by the spiders and then identified for further investigation. Keep in mind that Google crawls your site when something changes. Read More

Once the pages have been discovered, they need to be stored and appropriately cataloged; this is where indexing comes in. Read More

After indexing, the pages need to be ranked . Google carefully analyzes keywords used on the website â as well as their relevance â and also factors in the quality of content provided on that page. When users engage a lot with a page, they can improve its search ranking. Read More

What to Know When You've Updated But Nothing Seems to Be Happening

Website owners need to be provided a timetable for when their updates may be taken into account. However, there are known factors that influence the length of time one may wait. Again, a website's authoritativeness really factors in; when a popular page is crawled frequently due to its authority on a specific topic, updates are more likely to register quickly. New websites typically get crawled less frequently than older, established sites. Read More

Average Timelines for Google Updates

Although any of the aforementioned factors may affect how quickly an update is registered, most pages will be updated by Google within a matter of a few days or a couple of weeks . Again, the better the website's content is, the more likely the update is to register quickly. For news articles, however, Google works in real-time so that users can monitor breaking news situations. Within mere minutes, news stories from trustworthy sources will be published. Google determines the crawl rate on a site-by-site basis. Read More

How Can I Speed Up This Process?

When time is of the essence, you will want to submit your URLs directly to Google Search Console (formerly webmaster tools) by "request indexing" feature via the URL inspection tool. This allows you to effectively proceed to the head of the line, putting Google on alert that your updates should be crawled and indexed. Next, take a look at the speed of your website, how many backlinks a page has, average click-through-rate (CTR), where your website ranks, how much organic traffic your website receives for similar content, and how user-friendly it is â or isn't. Is it easy to interact with your web pages on a mobile device? These are all aspects that come into play when Google is assessing your work. Again paying mind to SEO best practices is in your best interest. Read More

Can I Monitor Changes and Updates Made by Google?

Tools such as Google Search Console and Google Analytics make it easier than ever to track any changes that have taken place. Familiarize yourself with both of these resources so that monitoring changes becomes a streamlined process for you. Read More

Rome Wasn't Built in a Day, and Neither Was Your Website

When it comes to search result updates on Google, it is important to manage your expectations. Of course, everyone wants their page alterations to take root immediately, but Google works methodically â and somewhat slowly â on purpose in order to eliminate bad actors or spammy manipulation tactics. Remember that the algorithms have been trained to flag any funny business â and you will be penalized if you attempt to trick the system. For the best results, exercise patience and adhere to best practices. First Googlebot must recrawl that page and reindex its content. Read More

Make the Algorithms Your Friend, and You Will Be Rewarded

By churning out excellent content on a consistent basis, you position your page for success. Using Google's resources to jumpstart the process is a good idea, and continually monitoring your website for user experience is key. That being said, do you have any special strategies or tactics that you can recommend for others who want to improve their results? Let us know in the comments! Read More

https://analytics.google.com/analytics/academy/ https://search.google.com/search-console/about Read More

1. Borderline Content Quality Issues

Borderline content quality refers to content that teeters on the edge of Googleâs quality guidelines, often resulting in fluctuating Google rankings. This type of content may not be outright poor or in violation of Googleâs policies but lacks the depth, originality, or user engagement factors that contribute to consistently high rankings. As Googleâs algorithms continuously update to prioritize high-quality, relevant content, websites with borderline content quality may experience search engine rankings that oscillate, jumping up when minor improvements align with algorithmic preferences and ranking drop as the content fails to meet the evolving standards for depth, authority, or user satisfaction. This inconsistency in rankings highlights the importance of continuously improving content quality, focusing on user intent, on-page factors, user experience and adhering to Search Engine Optimization( SEO ) best practices to stabilize and enhance Google rankings over time. Read More

2. Google Algorithm Updates

Google uses a complicated algorithm to decide how to rank sites. These ranking factors takes into account everything from how much content is on your site to what types of social media you use. Google tends to tweak this algorithm regularly in its quest to provide users with the most accurate results. Read More

3. Searcher Behavior Changes

Your search ranking also takes into account how often people search for your keyword rankings and how many people click on your website. Therefore, changes in searcher behavior can end up affecting your websiteâs ranking. For example, if you had a high SEO ranking among people searching for winter coats, you might have a drop in rankings in summer when no one is looking at your most popular web pages. Read More

4. Changes to Your Website

Any change to your website can have a surprisingly large effect on your search ranking fluctuations. If you remove old content with a lot of information that made it score high in organic search queries, your rank might plummet. Meanwhile, adding a lot of new content that attracts positive attention might make your rank soar. Read More

5. Competitors Improving Their Content

Not every instance of a rank change is due to something you did. Keep in mind that your ranking is also affected by all of your competitorsâ actions. If someone manages to create excellent content, they can end up getting ranked so high that it pushes you down in Googleâs search results . Read More

6. Backlink Profile Changes

One of the main ways that Google assesses a siteâs reliability is by looking at its links. Both links from you to reputable sources and from reputable sources to your site help to boost your siteâs rankings. Unfortunately, this means that another website changes can impact you. Read More

7. Changes to Your Personalized Results

Did you have a great ranking when you searched for your business from one computer but are now panicking because a different computer search shows youâre nowhere near the top? This happens because Google search results are always personalized. Every person sees a slightly different search page depending on their location, history, age, and more. Sometimes, a drastic shift in search results happens because youâre checking your rankings from different accounts or devices. Read More

8. Technical SEO Issues

Donât forget that Google cannot read your site like a human can. In order to check it and assign a rating, the system uses Googlebot to index web pages and analyze them. However, there are quite a few technical errors that can get in the way of this process. If your site is offline or very slow to load, you might struggle to rank well. You can also run into problems if your site isnât mobile-friendly or doesnât use a standardized menu system. Read More

If your SEO content seems great but youâre still struggling with search rankings, itâs worth talking with some tech experts. They can help check out your website and ensure everything is running smoothly enough. In addition to boosting your search rankings, this also has the helpful side effect of making you more accessible to clients. Read More

Googleâs Algorithms Uncovered

Navboost is critical for Google and significantly impacts search rankings. It gathers data on user searches or interactions with high-quality and relevant search results through clicks on various queries. This information is combined with algorithms learning from human-generated quality ratings to improve search result rankings and user page experience updates. Google once experimented with removing Navboost , but the search results quality declined. Read More

Metrics Used by Google to Evaluate Search Quality

Google uses human evaluators to help develop and refine its search algorithms. An important metric derived from their ratings is the Information Satisfaction (IS) score, which ranges from 0 to 100. The IS score serves as a primary indicator of search result quality within Google and is used to train classification algorithms such as RankBrain and RankEmbed BERT. However, human evaluators face several limitations, which may result in inconsistencies and errors in the search algorithmâs assessment of relevance and quality. Read More

The Importance of Clicks

Google continually refines its algorithms, taking into account user behavior, specifically clicks. By analyzing clicks, Google learns about user preferences and can better understand search intent. This feedback loop allows the system to adapt and improve, ensuring that Google provides highly relevant search results. Read More

Googleâs Architecture

Googleâs architecture can be visualized as an intricate system with various components working together. The process involves crawling websites, indexing their content, and using backlinks to assess authority and relevance. Read More

Google and Chrome: The Struggle to Be the Default Search Engine and Browser

Googleâs dominance in the search engine market largely relies on their strategic use of default options. Chrome, Googleâs browser, plays a pivotal role in this strategy, as it goes beyond being a simple browsing tool and acts as a gateway to Googleâs ecosystem. Read More

Analyzing Googleâs Algorithm

Through a comprehensive examination of Googleâs algorithm mechanics, it becomes evident that both user clicks and the input of human evaluators significantly influence the search results on Google rankings. Read More

What is Reverse Video Search?

The reverse video search works in the same way keyword search works. You type a specific word in the search bar, and then Google search bots search for all the websites where this keyword appears. You can do the same thing when youâre looking for a video. Read More

How Is Reverse Video Search Useful?

Getting information about a video using a search tool can be helpful in multiple ways. Read More

How Does Reverse Video Search Work?

Search engines like Google can work like a reverse video search engine and detect the pixels and colors of a video. Then Google Chrome will search different websites to find the same video or similar video content. But, this process isnât very accurate because if a single pixel changes, the search engine won't be able to detect the source of the video. Read More

Reverse video search is an excellent technique to help you find the source of any video and how many times it has been used. A lot of search engines and tools run this video search, the same way reverse image search is conducted, and some of them are more accurate than others. Read More

What Are Google People Cards?

Google unveiled a new tool that allows anyone to build their own Google Search presence. It's known as Google People Cards. Read More

Category: Google

Discover essential tips and strategies for mastering Google SEO. From keyword research to on-page optimization and backlink building, explore resources to improve your website’s search engine rankings and drive more organic traffic.