More and more brands are catching on to the power of user-generated content. In fact, half of today’s top-performing content marketers use UGC, and that number keeps climbing. They’re realizing the most authentic, relatable way to market their products is through real people—like you! The cool part? They’re paying UGC creators to make this content…. Read the full article

Local SEO is an essential part of digital marketing for businesses looking to increase their visibility in specific geographic areas. Through effective local SEO strategies, businesses can boost their search engine rankings, attract potential customers, and ultimately increase their profits. But how does local SEO (search engine optimization) directly lead to profit growth? Here’s a… Read the full article

TikTok is one of the biggest platforms on the internet. There are countless stories of people earning hundreds of thousands of dollars on TikTok videos alone. Companies have also been discovered through TikTok and made millions. Peachy BBs, CeeCee’s Closet NYC, Poppin Candy—we could go on and on! So if you want your business to… Read the full article

So, you’ve been following SEO guides and techniques for months and have yet to see your website flourishing. You’ve done all that SEO pros recommended—so what gives? Why do others rank higher even though you’ve put in double or even triple the effort than them?  The answer might be simpler than you think.  We’ve spoken… Read the full article

In October 2020, the Justice Department filed an antitrust lawsuit against Google, alleging that the multinational corporation uses anti-competitive tactics to monopolize search engines and online advertisement.  The case was left on the backburner for years, with Google continuing to dominate the search engine market. That is until August 2024, when the lawsuit finally reached… Read the full article

If you’ve been following SEO trends, you’ve probably heard of the buzz around Rapid URL Indexer (RUI). Indexing web pages is a necessity for enhancing your website’s visibility, and this tool promises to quickly index websites with a 91% success rate—all for a modest fee of $0.05 per URL. It’s a game-changer for SEOs and… Read the full article

When it comes to link-building approaches, one of the things we notice about marketers is getting hyperfocused on external and backlinks, ignoring internal linking altogether. While it’s true that employing high-quality and authoritative links is one of the most valuable link-building strategies, it’s not everything. If you want your website to succeed, you want eggs… Read the full article

Brand SERP Optimization A Brand SERP (Search Engine Results Page) is what appears when someone searches for your brand name. Optimizing your Brand SERP is crucial for businesses as it enhances online reputation, credibility, and overall digital marketing efforts. This article covers the fundamentals of Brand SERP optimization, its importance, key elements, strategies, tools, monitoring… Read the full article

How Schema Affects Rankings Schema markup, a form of microdata, allows webmasters to provide search engines with additional information about the content on their web pages. By enhancing the visibility and interpretation of content, schema plays a critical role in modern search engine optimization (SEO). This article delves into how schema markup influences search rankings… Read the full article

Semantic markup refers to the use of HTML tags that provide meaning and context to web content, making it easier for search engines to understand and index the information. Unlike traditional HTML tags, semantic HTML elements convey the purpose of the content they enclose, which improves both user experience and search engine optimization (SEO). Table… Read the full article

The internet directly influences the court of public opinion and how the world views you and your company. Harmful content, whether direct statements or news articles, sways internet users. Discovering negative or untrue content requires immediate damage control before it’s too late. Do you need help with negative content online? Keep reading to learn effective… Read the full article

In the world of SEO and digital marketing, understanding the roles of inbound links (also known as backlinks) and outbound links is crucial. Both types of links significantly impact your website’s search engine optimization (SEO), user experience, and overall digital marketing strategy. Table of ContentsWhat Are Inbound Links?Key Points about Inbound Links:What Are Outbound Links?Key… Read the full article

Broken links, also known as dead links, can significantly impact your website’s SEO (Search Engine Optimization) and user experience. These are hyperlinks that no longer lead to the intended destination because the target page has been moved or deleted. Understanding the effects of broken links on your website is crucial for maintaining a healthy online… Read the full article

In the realm of digital marketing and web development, optimizing images for search engines and enhancing user experience are crucial tasks. Two key components in this process are the image title and alt text. Although these terms are often used interchangeably, they serve distinct purposes in SEO (search engine optimization), accessibility, and user experience. This… Read the full article

SEO ranking reports aren’t reliable for several reasons despite the wide range of SEO tools and metrics available. Here’s why: Table of ContentsPersonalization and LocalizationData AccuracyKeyword VariabilitySEO Tools LimitationsOther Factors (some less common)Algorithm UpdatesSearch Volume and CompetitionTechnical IssuesUser Experience and CTRManual PenaltiesBacklinks and Link BuildingQuality Content and Meta DescriptionsConversion Rate and Organic TrafficConclusion Personalization and… Read the full article

The main purpose of an XML sitemap is to help search engines, like Google and Bing, efficiently crawl and index a website’s pages. This is crucial for search engine optimization (SEO) as it ensures that all important pages, including new pages and content, are discovered by search engine crawlers. XML sitemaps provide a list of… Read the full article

The key to finding helpful content on your website is first to identify what content isn’t serving your audience. This process begins with analyzing Google Search Console (GSC) data to pinpoint articles that haven’t been crawled by Google in the past 30 days (or longer) and have received zero SERP clicks or are not generating… Read the full article

Many aspects go into the ranking factors of Google’s search engine results, and linking domains are among the largest contributors to a website’s authority and trustworthiness. As such, new website owners often try to get as many high-quality inbound links as possible. One of the methods they utilize while building backlinks is researching their competitors…. Read the full article

Have you ever Googled something only to end up on a social media page or a LinkedIn guest post? Many of us searched for relatively technical information only to end up on some random social media platforms. While this isn’t common, it can happen because of accidental on-page SEO, or intentional digital marketing on social… Read the full article

A high-quality website is easy to read, easy to navigate, responsive, full of useful content, and very crawlable. But just what is website crawlability? How would you know if your site is sufficiently crawlable or if there are any crawl errors, especially on important pages? Is there a tool test checker or URL inspection tool… Read the full article