The world of addiction treatment is a competitive one. Everyone wants to be the next big thing and get their name out there for all to see. But how do you stand out in this crowded market? Well, I’m glad you asked! SEO North can help with that by generating more quality leads for your rehab center. We’ll cover six ways that a lead generation strategy will benefit you and your business! What are you waiting for? Let’s get going!
Before you start anything! Install Call Tracking Analytics
Most addiction treatment websites do not have adequate call tracking analytics setup to track inbound marketing efforts, so they have no idea of the amount or quality of phone calls currently coming in, from what web pages, or citations (e.g., apple maps, google my business, yellow pages).
Six Ways To Generate More Qualified Leads
Make a presence for yourself online, make it easy for people to contact you on Facebook, add a website Chat contact form, be active on Twitter, include pop-out CTAs on your website to connect with potential customers. It doesn’t work if you merely set these up; you need someone actively monitoring these channels 24/7.
Create a lot of content
Create content that answers questions, answering questions and problems your clientele have. You don’t watch TV shows just because, so don’t expect people to read your articles just because you wrote them. You need to create, promote and captivate target audiences into seeing you as the expert resource for Addiction Treatment information.
Create gated content, offer addiction quizzes and tests. This content will prompt people to enter a name and phone number. By providing high-quality content to convert visitors, you will receive a name and contact information in return. All you need is a name and email address or phone number to start the conversion, so don’t get greedy expecting someone to give every last detail of their life to you at first contact. This is also known as Progressive Profiling.
Build a sales funnel within your website design to help in converting leads. Walk a person through the website using your navigation. You want to start with your programs and services, followed by testimonials, admission requirements, about page, and finally, your contact details. Add pop-ups and in-content CTAs (call-to-actions) to engage more website visitors. Track the progression with Google Analytics and a CRM.
Most people looking for addiction already understand everything they need to know about drugs; they want to know how to reverse the effects of sustained drug use. Addicts are looking for a way to get and stay sober and not lose too much of themselves in the process. Parents and family members want to know how to get loved ones into rehab and stop the enabling cycle. When you write this content around pain points, add a flow that naturally prompts them to contact you for assistance.
Paid Ads (PPC)
Create advertisements where your clients are. Not everyone is looking for help on Google. Facebook, Reddit, Pinterest, Quora, 4-Chan, and other alternative social media channels are excellent sources of lead nurturing. Capture these potential leads with the proper landing pages.
Attract more addiction treatment leads with a digital marketing strategy
It is never too late to start a rehabilitation campaign for your clinic! Let us help you get more rehabilitation patients by providing all they need to know about your services. We will do the work of generating new leads for you so that it doesn’t take away from what is most important in caring for those who come into your center.
With over a decade of experience, our team can help you find the best strategies to sell your products and services online. We know everything about SEO (Search Engine Optimization), the best lead generation tools, email marketing automation, content marketing campaigns, conversion rate optimization – tell us what you need!
As a leader in the industry, we are deeply invested in your success. That’s why our team will work tirelessly to fill up those rooms with satisfied clients!
Are you ready to get more clients for your rehab center? Let’s talk today and see how we can help!
Published on: 2021-08-08
Updated on: 2022-01-07