Nowadays, businesses must use various marketing channels and digital strategies to survive. For example, you may use a combination of marketing efforts like social media, email marketing, and SEO.
Now, while this is a great start, there’s still plenty of room for improvement. It’s better for the business when you integrate your marketing efforts instead of using them separately.
So, how do you do it? In this article, I’ll teach you everything you should know about building a holistic digital marketing strategy!
Table of Contents
What Is Holistic Digital Marketing?
Today, companies often use various sales funnels to gain customers, with each funnel having its own metrics. For some, this segmentation is easier to manage. However, it may also lead to higher costs and inconsistencies in the brand message.
Holistic digital marketing aims to end segmentation and create a coherent marketing strategy. The holistic marketing approach considers the full scope of a business instead of just one marketing aspect.
With the holistic approach, you take advantage of all your marketing efforts and use them to boost each other.
The Advantages of Holistic Digital Marketing
It takes some effort to get different marketing channels to work together. Yet, once you successfully create a holistic marketing strategy, you’ll notice several perks.
Here are the advantages of a holistic digital marketing strategy!
- Faster ROI: Having a holistic strategy helps you identify the most effective aspects of your marketing efforts. It can lead to a quick return on investment.
- Higher Conversions: The holistic approach allows you to focus on customers most likely to purchase. It results in higher conversion rates with greater cost savings.
- Brand Consistency: Your business will become more consistent across different channels. Holistic marketing encourages marketing teams to collaborate and communicate.
- Increased Visibility: You can improve other marketing channels from metrics you learned elsewhere. As a result, you’ll establish your online presence and achieve more brand awareness.
- Improved Customer Experience: Overall, user experience is streamlined and improved. Using holistic digital marketing will accelerate your company’s growth.
The Holistic Digital Marketing Process
To give you an idea, here’s the typical process of creating a holistic digital marketing strategy.
1. Analysis
In the analysis stage, each team in your marketing department works together to create a unified approach. Your aim should be to find ways to bring each team into the process.
You’ll come up with a goal and then research your customer’s needs. Afterward, you may conduct an assessment to determine how your marketing efforts can influence the brand image.
2. Strategy Development
Next, you’ll create actionable plans using the results of your analysis. Together, the teams identify the company’s target audience and develop marketing strategies.
Be sure to encourage each team to share any data they may have learned from their marketing efforts.
3. Implementation
Finally, you’ll launch the new marketing strategy across all your channels.
Each team must update each other on the progress of the campaign. Later, you can sit the team down to assess the results together.
With the comprehensive approach, the whole marketing department should collaborate. They must also adjust the strategy as needed.
Remember, you’re all working to achieve one goal!
The 8 Components of Holistic Digital Marketing
To create your holistic digital marketing plan, it’s essential to identify its parts and see where they fit in the bigger picture.
You can use these different marketing campaigns to build a holistic strategy.
1. Social Media Marketing
Social media is a digital marketing strategy that amplifies all your other efforts. In fact, holistic marketing goes beyond just aligning posts across social media platforms.
Through social media, you can promote events and special offers that only members of your email list can get. You may then use social media to gain additional email subscribers or drive traffic to your website.
Additionally, social media is a useful tool for collecting direct customer insights.
Having social media is the best way to boost community engagement and foster customer relationships. Therefore, the social media team should always pass customer feedback to the marketing team.
2. Content Marketing
The content you create is the building block of all your digital marketing efforts.
High-quality content improves engagement and establishes trust within your community. Because of this, your content marketing strategy must be up to par.
In holistic marketing, you’ll improve your content by using data from SEO. After this, you’ll share the content across social media platforms or email marketing lists!
3. Email Marketing
In holistic marketing, you can use email marketing to announce promos and new social media campaigns. It’s an effective tool for distributing content to your customers.
Remember that the people in your email list are the most likely to buy your products. For this reason, delivering them high-quality content can encourage them to make another purchase.
Don’t be afraid to use information from social media to create more personalized messages. This holistic approach can enhance user experience and even drive more conversations!
4. Customer Relationship Management
CRM is the backbone of your holistic digital marketing. It’s the data you gather each time you interact with a customer.
You’ll use your CRM system to store information from your website, social media, and emails. Following this, you can use the information to create a customer profile.
CRM is valuable in holistic digital marketing because it allows you to target customers most likely to buy. Using it can save you money on campaigns!
5. Search Engine Optimization
Your company’s SEO strategies ensure all your campaigns are discoverable. Using SEO research, you may optimize the keywords for all your posts across marketing channels.
I recommend taking advantage of SEO for social media posts and email newsletters. Even the short captions on your content can benefit from SEO!
6. PPC and Paid Advertising
Many people don’t realize that pay-per-click ads offer valuable insights that can boost the next campaign.
Through paid ads, you can identify your target based on demographics and behavioral data. To add to this, you can use it to conduct A/B testing and learn which keywords are the most effective.
With this information, it’ll become easier to create a retargeting strategy. The PPC team can then work with your content creation team to improve future posts!
7. SMS and Mobile Marketing
Integrating SMS and messaging apps into the digital marketing strategy is another tactic you can use.
SMS can complement email and social media campaigns. For example, you can send personalized texts to remind them of an offer and attach a link to your website.
You can even create a sense of urgency by texting customers about time-sensitive sales!
8. Business Website
For some, websites are the heart of the holistic digital marketing strategy. It’s where businesses redirect the traffic they get from other marketing channels.
Not only that, you may also set your website up so that you can get information from customers.
Once a potential customer enters your landing page, you may show them a pop-up asking for their email and phone number. This allows you to add new contacts for email and SMS marketing campaigns.
Tips for Combining Your Digital Marketing Efforts
There’s an art to creating a well-balanced strategy across all your touchpoints. It takes some practice and plenty of cooperation from your team members.
To help you get started, below are some of my tips for combining your digital marketing efforts.
- Collaborate: You must align everyone’s goals and build a clear brand image. Leverage the data you gathered to form a solid holistic digital marketing plan.
- Use an Integrated Calendar: You can establish an integrated calendar for all your marketing efforts. The calendar may contain synchronized campaigns and promotions for maximum impact.
- Cross-Promote: Use social media to promote your email and website, and vice versa. Cross promotion allows you to grow each of your channels, leading to more sales!
- Research Automation Tools: Marketing tools can help you with integration. You can use these tools or even hire a marketing agency well-versed in holistic marketing.
- Create a Customer Journey Map: Creating a customer journey map lets you understand your target audience. The information from this will affect the whole holistic marketing plan.
- Adapt and Personalize: Focus on warm leads and personalize your efforts to each user. Be sure to adapt the campaigns for various social media platforms as well.
- Monitor and Improve: Lastly, always stay updated on new digital marketing trends. Regularly evaluate the digital marketing plan and optimize it as needed!
Conclusion
With today’s consumer habits, having just one marketing approach may not cut it. Your business will need to employ various marketing tactics to stay relevant.
That said, using your marketing channels separately can lead to inconsistencies and extra costs. The solution for this is holistic digital marketing.
Through holistic digital marketing, you can take advantage of each component of your strategy. These components can boost each other, eventually leading to a more robust plan.
I recommend applying a holistic digital marketing strategy for your business. Doing so will allow you to understand your customers better, growing your business in the process!
Published on: 2024-11-06
Updated on: 2024-11-08
