When delving into the topic of SEO (Search Engine Optimization), asking the right questions can help you uncover insights, develop strategies, and make informed decisions. Here’s a comprehensive list of questions to consider:
Table of Contents
Basic SEO Understanding:
- What is SEO and why is it important?
- How do search engines like Google work?
- What’s the difference between organic and paid search results?
Website Analysis:
- Is our website mobile-friendly?
- How fast does our website load?
- Do we have an XML sitemap, and is it submitted to search engines?
- Are there any broken links or 404 errors on our website?
On-page SEO:
- Are our title tags and meta descriptions optimized?
- Is the website content high quality, relevant, and free from duplication?
- Are we using header tags (H1, H2, etc.) appropriately?
- How are images optimized (alt text, file size, format)?
Off-page SEO:
- What is our website’s domain authority?
- How many backlinks does our website have and are they of good quality?
- Are we listed in relevant online directories and local listings?
- What is our strategy for building and earning backlinks?
Technical SEO:
- Is our website structure crawlable by search engines?
- Are there any crawl errors in Google Search Console?
- How is our robots.txt file configured?
- Do we have a canonical tag set up to avoid duplicate content issues?
Keyword Research:
- What keywords are we currently targeting?
- How do we rank for our target keywords?
- Are there any relevant long-tail keywords we should consider?
- What keyword research tools are we using?
Content Strategy:
- Do we have a content calendar?
- What types of content (blog posts, videos, infographics) are we producing?
- How do we promote our content?
- Are we optimizing content for featured snippets?
Local SEO:
- Is our NAP (Name, Address, Phone Number) consistent across the web?
- Are we optimizing for local keywords?
- How are our reviews on Google My Business and other local directories?
International and Multilingual SEO:
- Are we targeting different countries or languages?
- How is hreflang set up on our website?
- Do we have separate ccTLDs, subdomains, or subdirectories for different regions/languages?
Tracking and Reporting:
- How do we track organic traffic and conversions?
- What SEO KPIs are we monitoring?
- How do we measure ROI for our SEO efforts?
- Are there any significant changes in our organic traffic, and if so, why?
Future and Trends:
- How are we preparing for voice search optimization?
- Are we considering video SEO in our strategy?
- How are we adapting to changes in search algorithms?
- What are the emerging SEO trends we should be aware of?
These questions can serve as a guideline for evaluating your current SEO efforts, identifying gaps, and planning future strategies. Tailor them to fit your unique business and industry needs.
Questions
- Schema
- Local SEO
- Yoast
- What is the primary goal of a search engine?
- How to create a topical map in SEO?
FAQ
How many questions can Google answer?
Published on: 2023-10-19
Updated on: 2024-04-19