Organization Schema

Organization schema is a type of structured data that can be added to a website to provide information about the organization or business that operates the site. This type of schema is a way of marking up content on a website so that search engines and other software can understand the purpose and structure of the content and can use that information to provide more relevant and useful search results to users.

Organization Schema

What does Organization Schema include?

Organization schema includes information such as the name of the organization, its logo, contact information, and location. It may also include details about the organization’s products or services, social media profiles, and other relevant information. Adding organization schema to a website can help improve the site’s visibility in search results and can also help provide a better user experience for those who visit the site.

How-to implement Organization Schema

To implement organization schema on a website, you will need to use the appropriate markup language, such as JSON-LD or Microdata, to encode the relevant information about your organization. You can then add this markup to your website’s HTML code in the appropriate locations, typically in the head or body of the page. Once the schema is added to your website, search engines and other software can use it to understand more about your organization and its content and can use that information to provide more relevant and useful search results to users.

Organization Schema Example

<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "Organization",
  "name": "SEO North",
  "alternateName": "SEONorth",
  "url": "https://seonorth.ca",
  "logo": "https://seonorth.ca/logo.png",
  "contactPoint": {
    "@type": "ContactPoint",
    "telephone": "3437774012",
    "contactType": "technical support",
    "areaServed": ["US","CA","AU"],
    "availableLanguage": "en"
  },
  "sameAs": "https://www.facebook.com/se0n0rth"
}
</script>

Why Do you add Organization Schema?

Organization schema is a type of structured data that can be added to a website to provide information about the organization or business that operates the site. This type of schema is a way of marking up content on a website so that search engines and other software can understand the purpose and structure of the content, and can use that information to provide more relevant and useful search results to users.

FAQ

  • Should we add Organization Schema on all pages or just the homepage?

Published on: 2022-12-20
Updated on: 2022-12-20

Avatar for Isaac Adams-Hands

Isaac Adams-Hands

Isaac Adams-Hands is the SEO Director at SEO North, a company that provides Search Engine Optimization services. As an SEO Professional, Isaac has considerable expertise in On-page SEO, Off-page SEO, and Technical SEO, which gives him a leg up against the competition.