How to redirect a page using a Meta Redirect Tag

A meta redirect tag, also known as a meta refresh tag, is an HTML element used to automatically redirect a user from one web page to another after a specified amount of time. Although this method is not the most recommended way to perform a redirect (HTTP 301 and 302 redirects are preferable), it can be useful in certain situations.

meta tags

To redirect a page using a meta redirect tag, follow these steps:

  1. Open the HTML source code of the web page you want to redirect.
  2. Locate the <head> section of the HTML document.
  3. Add the following meta refresh tag inside the <head> section, replacing “NEW_URL” with the URL of the destination page and “TIME” with the number of seconds you want to wait before redirecting the user:
<meta http-equiv="refresh" content="TIME; URL=NEW_URL">

For example, if you want to redirect users to “” after waiting for 5 seconds, the tag would look like this:

<meta http-equiv="refresh" content="5; URL=">
  1. Save the changes to the HTML file and upload it to your server if necessary.

Keep in mind that using a meta refresh tag for redirection is not ideal for SEO, as search engines may not interpret it as a proper redirect. If possible, use server-side redirection methods such as HTTP 301 or 302 redirects, which are better for SEO and user experience.


  • What is Meta Redirection?

Published on: 2023-03-31
Updated on: 2023-03-31

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Isaac Adams-Hands

Isaac Adams-Hands is the SEO Director at SEO North, a company that provides Search Engine Optimization services. As an SEO Professional, Isaac has considerable expertise in On-page SEO, Off-page SEO, and Technical SEO, which gives him a leg up against the competition.