Content Types: Pages, Channels, Platforms, and Mediums

What are the different types of pages and content? Including Channels, Platforms, Mediums…

content writer

When it comes to online content, there are various types of pages, channels, platforms, and mediums that serve different purposes and target different audiences. Here’s a broad overview:

Content Types

Types of Pages

  1. Homepage: The main page of a website.
  2. Landing Page: Designed for a specific purpose, such as capturing leads or promoting a specific product.
  3. Blog Post: Regularly updated articles or posts on a website.
  4. Product Page: Showcases a specific product’s details and benefits.
  5. About Page: Provides information about an individual, company, or organization.
  6. Contact Page: Lists ways to get in touch.
  7. Gallery/Portfolio Page: Displays images, videos, or work samples.
  8. FAQ (Frequently Asked Questions) Page: Addresses common questions.
  9. Testimonial/Review Page: Features feedback from customers or clients.

Types of Content

  1. Articles/Blog Posts: Informative or opinion pieces.
  2. Videos: Ranging from vlogs to tutorials to entertainment clips.
  3. Infographics: Visual representations of data or information.
  4. Webinars: Online seminars or workshops.
  5. Podcasts: Audio programs on various topics.
  6. E-books: Digital books, often used for in-depth topics or guides.
  7. Whitepapers: Detailed reports on a specific topic, often used in B2B marketing.
  8. Slideshows/Presentations: Sequence of visuals presented on platforms like SlideShare.
  9. Case Studies: Detailed analyses of specific projects or endeavors.
  10. Quizzes/Surveys: Interactive content that engages users.

Types of Channels

  1. Search Engines: Google, Bing, etc.
  2. Email: Newsletters, promotional emails, etc.
  3. Social Media: Platforms like Facebook, Instagram, Twitter, etc.
  4. SMS/Messaging Apps: WhatsApp, Telegram, etc.
  5. Affiliate Networks: Websites that promote products in exchange for a commission.

Types of Platforms

  1. Social Media Platforms: Facebook, Instagram, Twitter, LinkedIn, TikTok, Pinterest, etc.
  2. Video Platforms: YouTube, Vimeo, etc.
  3. Blogging Platforms: WordPress, Blogger, Medium, etc.
  4. E-commerce Platforms: Amazon, eBay, Shopify, WooCommerce, etc.
  5. Forum Platforms: Reddit, Quora, Stack Exchange, etc.

Types of Mediums

  1. Text: Articles, blog posts, PDFs, etc.
  2. Video: Films, tutorials, live streams, etc.
  3. Audio: Podcasts, music, audiobooks, etc.
  4. Images: Photos, infographics, graphics, etc.
  5. Interactive: Web apps, interactive videos, games, etc.

Each of these categories serves its own purpose and requires a unique approach in terms of content creation, distribution, and marketing. Depending on the target audience, goals, and resources, creators or businesses may opt to use multiple channels, platforms, and types of content in tandem.

Content Types List

In the vast landscape of digital marketing, content reigns supreme. But not all content is created equal. Across different platforms and mediums, varying types of content resonate differently with audiences. Whether you’re a seasoned marketer, a budding entrepreneur, or simply curious about the intricacies of digital content, understanding the myriad of content types is paramount. This article shares a comprehensive list of content types:

Types Of Content Media

  • Articles
  • Audio Clips
  • Billboards
  • Blog Posts
  • Books
  • Brochures
  • Browser Extensions
  • Calculators
  • Catalogs
  • Checklists
  • Desktop Backgrounds
  • Direct Mail Letters
  • Directory Listings
  • E-Books
  • Emails
  • Flowcharts & Diagrams
  • Flyers
  • Forms
  • Games
  • Hello Bars
  • Images & Photography
  • In-App Messages
  • Infographics
  • Magazines
  • Manuals
  • Mobile Applications
  • News & Press Releases
  • Podcasts
  • Polls
  • Popups
  • Posters
  • Presentation Decks
  • Quizzes
  • Reports
  • Social Media Posts
  • Surveys
  • Tear & Data Sheets
  • Tools
  • Videos
  • Web & Landing Pages
  • White Papers
  • WordPress Plugins
  • Worksheets

Types Of Content Formats

  • Advertisements
  • Awards
  • Brand Stories
  • Case Studies
  • Collaborations & Partnerships
  • Company News
  • Content Upgrades
  • Contests
  • Demos
  • Guides
  • Lessons
  • Newsletters
  • Product Announcements
  • Public Service Announcements (PSAs)
  • Quotes
  • Reviews
  • Support & Onboarding
  • Templates
  • Testimonials

Types Of Content Angles

  • Best Practices
  • Certifications
  • Challenges
  • Compiled & Curated Research
  • Conferences
  • Courses
  • Culture
  • Failures
  • Forums
  • How I
  • How To
  • Knowledge Bases
  • Launches
  • Lists
  • Live Streams
  • Meetups
  • Metaphors
  • Microsites
  • Multi-Content Campaigns and Platforms
  • New Methods
  • Opinions
  • Original & Proprietary Research
  • Pitch Packets
  • Predictions
  • Product Comparisons & Alternatives
  • Product Reviews
  • Promotions
  • Q&A/Ask Me Anything (AMA)
  • Questions
  • Roundups
  • Subject Matter Expert Interviews
  • Swag
  • Transparency
  • Webinars
  • Websites
  • Why
  • Wikis & Dictionaries
  • Workshops

Types Of Content Publishing

  • Curated Content
  • Guest Content
  • Republished Content
  • Repurposed Content
  • Sponsored Content
  • Syndicated Content
  • User-Generated Content

Types Of Learning Style Content

  • Audio Content
  • Engagement Content
  • Experiential Content
  • Interactive Content
  • Virtual Reality Content
  • Visual Content
  • Written Content

Decoding Common MIME Types

In the digital realm, ensuring that data is delivered and interpreted correctly across different systems is a pivotal task. Here, Multipurpose Internet Mail Extensions, or MIME types, step into the spotlight. They act as the unsung heroes, specifying the nature and format of files so that applications like web browsers can handle them appropriately. In this section, we’ll dive deep into some of the most common MIME types you might encounter, elucidating their formats and applications. Whether you’re a developer, content creator, or just a tech-savvy individual, understanding these MIME types can be an invaluable asset in your toolkit.

ExtensionKind of documentMIME Type
.aacAAC audioaudio/aac
.abwAbiWord documentapplication/x-abiword
.arcArchive document (multiple files embedded)application/x-freearc
.avifAVIF imageimage/avif
.aviAVI: Audio Video Interleavevideo/x-msvideo
.azwAmazon Kindle eBook formatapplication/
.binAny kind of binary dataapplication/octet-stream
.bmpWindows OS/2 Bitmap Graphicsimage/bmp
.bzBZip archiveapplication/x-bzip
.bz2BZip2 archiveapplication/x-bzip2
.cdaCD audioapplication/x-cdf
.cshC-Shell scriptapplication/x-csh
.cssCascading Style Sheets (CSS)text/css
.csvComma-separated values (CSV)text/csv
.docMicrosoft Wordapplication/msword
.docxMicrosoft Word (OpenXML)application/vnd.openxmlformats-officedocument.wordprocessingml.document
.eotMS Embedded OpenType fontsapplication/
.epubElectronic publication (EPUB)application/epub+zip
.gzGZip Compressed Archiveapplication/gzip
.gifGraphics Interchange Format (GIF)image/gif
.htm.htmlHyperText Markup Language (HTML)text/html
.icoIcon formatimage/
.icsiCalendar formattext/calendar
.jarJava Archive (JAR)application/java-archive
.jpeg.jpgJPEG imagesimage/jpeg
.jsJavaScripttext/javascript (Specifications: HTML and RFC 9239)
.jsonJSON formatapplication/json
.jsonldJSON-LD formatapplication/ld+json
.mid.midiMusical Instrument Digital Interface (MIDI)audio/midiaudio/x-midi
.mjsJavaScript moduletext/javascript
.mp3MP3 audioaudio/mpeg
.mp4MP4 videovideo/mp4
.mpegMPEG Videovideo/mpeg
.mpkgApple Installer Packageapplication/
.odpOpenDocument presentation documentapplication/vnd.oasis.opendocument.presentation
.odsOpenDocument spreadsheet documentapplication/vnd.oasis.opendocument.spreadsheet
.odtOpenDocument text documentapplication/vnd.oasis.opendocument.text
.ogaOGG audioaudio/ogg
.ogvOGG videovideo/ogg
.opusOpus audioaudio/opus
.otfOpenType fontfont/otf
.pngPortable Network Graphicsimage/png
.pdfAdobe Portable Document Format (PDF)application/pdf
.phpHypertext Preprocessor (Personal Home Page)application/x-httpd-php
.pptMicrosoft PowerPointapplication/
.pptxMicrosoft PowerPoint (OpenXML)application/vnd.openxmlformats-officedocument.presentationml.presentation
.rarRAR archiveapplication/vnd.rar
.rtfRich Text Format (RTF)application/rtf
.shBourne shell scriptapplication/x-sh
.svgScalable Vector Graphics (SVG)image/svg+xml
.tarTape Archive (TAR)application/x-tar
.tif.tiffTagged Image File Format (TIFF)image/tiff
.tsMPEG transport streamvideo/mp2t
.ttfTrueType Fontfont/ttf
.txtText, (generally ASCII or ISO 8859-n)text/plain
.vsdMicrosoft Visioapplication/vnd.visio
.wavWaveform Audio Formataudio/wav
.webaWEBM audioaudio/webm
.webmWEBM videovideo/webm
.webpWEBP imageimage/webp
.woffWeb Open Font Format (WOFF)font/woff
.woff2Web Open Font Format (WOFF)font/woff2
.xlsMicrosoft Excelapplication/
.xlsxMicrosoft Excel (OpenXML)application/vnd.openxmlformats-officedocument.spreadsheetml.sheet
.xmlXMLapplication/xml is recommended as of RFC 7303 (section 4.1), but text/xml is still used sometimes. You can assign a specific MIME type to a file with .xml extension depending on how its contents are meant to be interpreted. For instance, an Atom feed is application/atom+xml, but application/xml serves as a valid default.
.zipZIP archiveapplication/zip
.3gp3GPP audio/video containervideo/3gppaudio/3gpp if it doesn’t contain video
.3g23GPP2 audio/video containervideo/3gpp2audio/3gpp2 if it doesn’t contain video
.7z7-zip archiveapplication/x-7z-compressed


  • What are 4 types of keywords?

Published on: 2023-10-17
Updated on: 2023-10-19

Avatar for Isaac Adams-Hands

Isaac Adams-Hands

Isaac Adams-Hands is the SEO Director at SEO North, a company that provides Search Engine Optimization services. As an SEO Professional, Isaac has considerable expertise in On-page SEO, Off-page SEO, and Technical SEO, which gives him a leg up against the competition.