As any experienced web user knows, the Google search engine is far from the only game in town. In recent years, Microsoft's Bing has emerged as a serious competitor, offering a comprehensive search experience with a few unique features of its own. But how can you make sure your site appears prominently in Bing's search results? Here are a few tips: First, ensure that your site is well-designed and easy to navigate. A clear, user-friendly interface will help Bing's algorithms crawl and index your pages more effectively. Second, take advantage of Bing's Webmaster Tools to submit sitemaps and track your pages' progress in the search results. Third, create high-quality content that includes relevant keywords and phrases. And finally, don't forget to promote your site on social media and other channels; a steady stream of links and mentions will signal to Bing that your site is active and popular. By following these tips, you can help ensure that your site ranks highly on Bing as well as other search engines.

Bing SEO Guidelines | How to Rank Higher in Bing

A Guide to Bing SEO

After Google, Bing is the second search engine with an 11.5% and 13.5% share of desktop searches in the UK and US. Hence, businesses must implement proven strategies to get a high ranking on Bing. By doing so, they can reach a sizeable level of targets. In the following, we will learn how to improve your ranking on Bing.

Table of Contents

What helps to boost ranking on Bing?
How Bing SEO is different from Google SEO
How does Bing help online businesses?
- Additional Resources
FAQ

What helps to boost ranking on Bing?

Microsoft has updated Bing Webmaster Guidelines. The guidelines cover all the essential factors, and you can consider them to rank high on Bing. You can go through the detailed documents to make improvements to your site. You will know how Bing works and which changes can make a difference. The most important factor is relevance. Also, you will have to consider user signals. Apart from all these, the loading speed will be a determining factor. Let’s cover all the aspects one by one.

1. RELEVANCE

When it comes to relevance, it relates to the intent of uses. Bing states that a few things will decide how your website can attract more customers. Bing will check your web page’s content, abbreviations, and synonyms. All these will determine your ranking.

2. USER SATISFACTION

You cannot rank high on Bing without enhanced customer satisfaction. Bing will decide the satisfaction level based on the search result, spending time, and scrolling. For example, if users spend more time on your webpage, it indicates satisfaction.

3. FRESHNESS

Content will play a dominant role in the success of any website. Without fresh content, you cannot rank high on search engines. Also, you will have to update your content regularly to attract more visitors. As stated by Microsoft, the content needs to be fresh and relevant for years.

4. CREDIBILITY & QUALITY

Bing focuses on the reputation of websites to assess their quality. You might be thinking about how to build your website’s reputation. Yes, transparency, clarity, and unique content will be helpful. With the right strategy, you win the trust and build a reputation.

5. LOAD TIME

The page loading speed will play a deciding role. If your website pages take longer to load, users will lose interest. According to Microsoft, you must find a way between user experience and absolute page loading.

6. LOCATION

In addition to all these, the location will have a significant role. You can boost your ranking on Bing by targeting the right area.

How Bing SEO is different from Google SEO

You will not find much difference between Google SEO and Bing SEO. Yes, they will have similar SERP features. Like Google, Bing considers Knowledge panels, Featured Snippets, and Direct Answers.
There will be some unique strategies for Bing as well. Bing will show rich snippets more compared to Google. Also, Bing snippets will have more text. Besides, you will find its Meta description more elaborated than Google’s.
There will be a noticeable difference in the backlink results of Bing and Google. The reason is that Bing pages will not crawl much. Hence, it might take more time to find a backlink. However, you can expect fast results from Google. It will take twenty-four hours to two weeks to get backlinks. When it comes to Bing, it might take more than six months.
Bing has some advanced Windows 10 features. Hence, you can expect many improvements. We can take a simple example. The desktop background will change daily. Also, you can get more information on the desktop background by clicking on it. It will take you to the search result. Also, it will help those websites to get organic traffic.
Users will have the option to register a domain name with Bing. They can join in the Webmaster tool. By doing so, they can access optimization and crawling data. They can use mobile-friendliness and security data as well. They can also know their ranking on Bing.

How does Bing help online businesses?

As mentioned earlier, Bing is the second most popular search engine. Hence, if you want better exposure, you cannot ignore Bing. You can check Google Analytics to know about the Bing traffic for your website. It is worth mentioning that Google Analytics will add different factors, such as acquisition and source. You can also compare Google and Bing traffic through the conversion targets. If you find the figures promising and your target is desktop users, you can consider using dedicated Bing SEO and Bing Ads to get better exposure.

Additional Resources

If you are looking for SEO guidelines, this is the right place to be! You will find all sorts of resources that can help you with your website.

BING SEO GUIDELINES
Bing Webmaster Guidelines	Guide	Bing
Bing vs. Google: Search Engine Comparison	Guide	Jonathan Theuring / Impression
Search Engine Land’s Guide to Bing SEO	Guide	Search Engine Land
What SEOs need to know about Bing Webmaster Guidelines	Guide	Christi Olson / Search Engine Land

FAQ

How to rank on Bing?
As any experienced web user knows, the Google search engine is far from the only game in town. In recent years, Microsoft’s Bing has emerged as a serious competitor, offering a comprehensive search experience with a few unique features of its own. But how can you make sure your site appears prominently in Bing’s search results? Here are a few tips: First, ensure that your site is well-designed and easy to navigate. A clear, user-friendly interface will help Bing’s algorithms crawl and index your pages more effectively. Second, take advantage of Bing’s Webmaster Tools to submit sitemaps and track your pages’ progress in the search results. Third, create high-quality content that includes relevant keywords and phrases. And finally, don’t forget to promote your site on social media and other channels; a steady stream of links and mentions will signal to Bing that your site is active and popular. By following these tips, you can help ensure that your site ranks highly on Bing as well as other search engines.

Published on: 2021-10-02
Updated on: 2024-04-15

Isaac Adams-Hands

Isaac Adams-Hands is the SEO Director at SEO North, a company that provides Search Engine Optimization services. As an SEO Professional, Isaac has considerable expertise in On-page SEO, Off-page SEO, and Technical SEO, which gives him a leg up against the competition.

What helps to boost ranking on Bing?

How Bing SEO is different from Google SEO

How does Bing help online businesses?

Additional Resources

FAQ

How to rank on Bing?

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Isaac Adams-Hands