Google Dance refers to the Google algorithm trying to assess where your website should rank on the SERPs. You typically see more volatility after Google Algorithm Updates when Google’s Ranking fluctuates.
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What is the Google Dance?
The Google Dance is the high level of volatility that a new website, web page, or other content on your site will experience while being determined by what position it should be placed to have an optimal search engine ranking.
Your newly published page that starts very low in the search engines (Position 100) will get bumped up periodically to a higher position so Google can see how users react.
If Google’s algorithm sees that people click on your page, spend time on it, and enjoy the content, it will reward your page with higher rankings.
The Google Patent behind the Google Dance
To explain it further, Google changes the rank of your page without any other ranking factors being affected to see what happens using the Rank Transition Function Patent.
Changing a rank of a document by applying a rank transition function
A system determines a first rank associated with a document and determines a second rank associated with the document, where the second rank is different from the first rank. The system also changes, during a transition period that occurs during a transition from the first rank to the second rank, a transition rank associated with the document based on a rank transition function that varies the transition rank over time without any change in ranking factors associated with the document.
ABSTRACT
https://patents.google.com/patent/US8924380B1/en
Download the PDF
As you can see, this patent does not use random ranking factors to place you on results pages; it tests the pages within a controlled environment.
FAQs
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Published on: 2021-09-24
Updated on: 2024-12-16
