What is the color of a hyperlink?


The color of a hyperlink is typically blue, especially when it has not been clicked yet. Once clicked, it often changes to a different color, such as purple, to indicate that it has been visited. These colors can be customized with CSS (Cascading Style Sheets) in web design, so they can vary depending on the website’s design.

The Art of Hyperlink Colors: Enhancing Web User Experience

Hyperlinks are the backbone of navigation on the internet. They not only guide users through the vast expanse of the web but also play a crucial role in the aesthetics and functionality of web pages. In this article, we’ll delve into the significance of the color of hyperlinks, exploring how different colors, from the traditional blue link to more customized hues, impact user experience, accessibility, and overall web design.

Understanding the Basics of Hyperlink Colors

The Default Blue Color of Hyperlinks Traditionally, hyperlinks are displayed in a blue color. This default setting, embedded in the very fabric of HTML and CSS, has become a universal signifier of clickable text. The blue color, specifically the hex color code #0000EE for unvisited links and #551A8B for visited links, is a standard in web design, recognized universally by users.

Hex Color

HTML and CSS: The Foundation of Hyperlink Styling HTML (HyperText Markup Language) and CSS (Cascading Style Sheets) are the building blocks for hyperlink colors. HTML is used to create the link using the <a href=""> tag, while CSS is employed to style the hyperlink text, including its color, through selectors and properties like color, text-decoration, and :hover.

Blue Link (active)

The standard color of an unvisited hyperlink is often represented as a shade of blue. The most commonly used blue for hyperlinks is RGB(0, 0, 238), which translates to the HEX code #0000EE. However, it’s important to note that the exact color can vary depending on the website’s design and user’s browser settings. This particular shade of blue is widely recognized and commonly used as a default in many web browsers and platforms.

Purple Link (visited)

The standard color of a visited hyperlink is typically a shade of purple. A commonly used color for visited links is RGB(128, 0, 128), which corresponds to the HEX code #800080. This shade of purple is a default in many web browsers, but like with unvisited hyperlinks, the color can vary depending on the website’s design and the user’s browser settings. This particular purple is recognized for its use in indicating that a link has been previously clicked.

Customizing Hyperlink Colors

Beyond Blue: Exploring Different Color Options Web designers often move beyond the default blue to choose hyperlink colors that align with the website’s color scheme and brand identity. This customization is achieved using CSS, where designers specify the color values, either in hex, RGB, or color names like ‘maroon’ for hyperlink text.

Inline CSS and Style Sheets for Hyperlink Colors There are different methods to apply color to hyperlinks. Inline CSS involves adding the style directly within the HTML tag, whereas external style sheets separate the styling from the HTML structure, offering a more organized approach to web design.


/* unvisited link */
a:link {
  color: #0000EE;

/* visited link */
a:visited {
  color: #800080;

/* mouse over link */
a:hover {
  color: red;

/* selected link */
a:active {
  color: yellow;

Enhancing User Experience and Accessibility

The Role of Color in User Experience The color of the hyperlink significantly impacts user experience. A well-chosen color can make links stand out, guiding users efficiently through the webpage. It’s essential to ensure a good contrast between the text color and the background color to enhance readability and user engagement.

Accessibility Considerations for Color Blindness Accessibility is a critical aspect of web design. When choosing hyperlink colors, it’s important to consider users with color blindness. Ensuring that hyperlinks are not just color-coded but also underlined can help make them more accessible to all users.


Advanced Hyperlink Styling Techniques

Hover, Active, and Visited Link States CSS allows designers to style different states of a link: :hover (when a user hovers over a link), :active (the moment a link is clicked), and :visited (after a link has been visited). These states can be styled with different colors and text decorations, enhancing the interactive experience of a webpage.

Using JavaScript for Dynamic Hyperlink Colors Beyond static CSS, JavaScript can be used to dynamically change the color of hyperlinks based on user interactions or other criteria. This adds an interactive element to the web page, potentially improving user engagement.


In conclusion, the color of hyperlinks plays a pivotal role in web design, affecting both aesthetics and functionality. From the default blue link to customized color schemes, hyperlink colors enhance the overall user experience and accessibility of a webpage.


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Posted in SEO

Published on: 2023-11-15
Updated on: 2024-04-11

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Isaac Adams-Hands

Isaac Adams-Hands is the SEO Director at SEO North, a company that provides Search Engine Optimization services. As an SEO Professional, Isaac has considerable expertise in On-page SEO, Off-page SEO, and Technical SEO, which gives him a leg up against the competition.