What Types of Structured Data Markups Are Available?

Structured Data Markup

There are several types of structured data markups available. the most common used in Google Search Results are:

  • Thing
  • Organization
  • Creative Work
  • Article
    • Advertiser Content Article
    • News Article
    • Report
    • Satirical Article
    • Scholarly Article
    • Social Media Posting
    • Tech Article
    • Blog Posting
    • Discussion Forum Posting
  • Blog Posting
  • Book
    • Audiobook
  • Course
  • Event
    • Business Event
    • Childrens Event
    • Comedy Event
    • Course Instance
    • Dance Event
    • Delivery Event
    • Education Event
    • Event Series
    • Exhibition Event
    • Festival
    • Food Event
    • Hackathon
    • Literary Event
    • Music Event
    • Publication Event
    • Sale Event
    • Screening Event
    • Social Event
    • Sports Event
    • Theater Event
    • Visual Arts Event
  • FAQ Page
  • How to
  • Job Posting
  • Local Business
    • Animal Shelter
    • Automotive Business
    • Child Care
    • Dentist
    • Dry Cleaning or Laundry
    • Emergency Service
    • Employment Agency
    • Entertainment Business
    • Financial Service
    • Food Establishment
    • Government Office
    • Health and Beauty Business
    • Home and Construction Business
    • Internet Cafe
    • Legal Service
    • Library
    • Lodging Business
    • Medical Business
    • Professional Service
    • Radio Station
    • Real Estate Agent
    • Recycling Center
    • Self Storage
    • Shopping Center
    • Sports Activity Location
    • Store
    • Television Station
    • Tourist Information Center
    • Travel Agency
    • Auto Body Shop
    • Auto Dealer
    • Auto Parts Store
    • Auto Rental
    • Auto Repair
    • Auto Wash
    • Gas Station
    • Motorcycle Dealer
    • Motorcycle Repair
    • Fire Station
    • Hospital
    • Police Station
    • Adult Entertainment
    • Amusement Park
    • Art Gallery
    • Casino
    • Comedy Club
    • Movie Theater
    • Night Club
    • Accounting Service
    • Automated Teller
    • Bank or CreditUnion
    • Insurance Agency
    • Bakery
    • Bar or Pub
    • Brewery
    • Cafe or Coffee Shop
    • Fast Food Restaurant
    • Ice Cream Shop
    • Restaurant
    • Winery
    • Distillery
    • Post Office
    • Beauty Salon
    • Day Spa
    • Hair Salon
    • Health Club
    • Nail Salon
    • Tattoo Parlor
    • Electrician
    • General Contractor
    • HVAC Business
    • House Painter
    • Locksmith
    • Moving Company
    • Plumber
    • Roofing Contractor
    • Attorney
    • Notary
    • Bed and Breakfast
    • Campground
    • Hostel
    • Hotel
    • Motel
    • Resort
    • Community Health
    • Dentist
    • Dermatology
    • Diet Nutrition
    • Emergency
    • Geriatric
    • Gynecologic
    • Medical Clinic
    • Midwifery
    • Nursing
    • Obstetric
    • Oncologic
    • Optician
    • Optometric
    • Otolaryngologic
    • Pediatric
    • Pharmacy
    • Physician
    • Physiotherapy
    • Plastic Surgery
    • Podiatric
    • Primary Care
    • Psychiatric
    • Public Health
    • Bowling Alleyt
    • Exercise Gym
    • Golf Course
    • Health Club
    • Public Swimming Pool
    • Ski Resort
    • Sports Club
    • Stadium or Arena
    • Tennis Complex
    • Auto Parts Store
    • Bike Store
    • Book Store
    • Clothing Store
    • Computer Store
    • Convenience Store
    • Department Store
    • Electronics Store
    • Florist
    • Furniture Store
    • Garden Store
    • Grocery Store
    • Hardware Store
    • Hobby Shop
    • Home Goods Store
    • Jewelry Store
    • Liquor Store
    • Mens Clothing Store
    • Mobile Phone Store
    • Movie Rental Store
    • Music Store
    • Office Equipment Store
    • Outlet Store
    • Pawn Shop
    • Pet Store
    • Shoe Store
    • Sporting Goods Store
    • Tire Shop
    • Toy Store
    • Wholesale Store
  • Movie
  • Person
  • Place
    • Accommodation
    • Administrative Area
    • Civic Structure
    • Landform
    • Landmarks Or Historical Buildings
    • Residence
    • Apartment
    • Camping Pitch
    • House
    • Room
    • Suite
  • Product
  • Recipe
  • Review
  • Service
  • Software application
    • Mobile Application
    • Video Game
    • Web Application
  • Special Announcement
  • Web Page
    • About Page
    • Checkout Page
    • Medical Web Page
    • Profile Page
    • Q&A Page
    • Real Estate Listing

What is the difference between Structured Data vs Schema?

Structured data is highly organized and easily understood by machine language. Those working within relational databases can input, search, and manipulate structured data relatively quickly. In comparison, Schema is a specific kind of structured data.

What is Schema?

Schema.org is a project that provides a particular set of agreed-upon definitions for microdata tags.

Types of Schema Markups

Types of schema markups used by search engines are:

  • JSON-LD
  • Microdata
  • RDFa

Schema Hierarchy

A collection of types (or “classes”), each of which has one or more parent types. 

Commonly Used Schemas

  • Creative works: CreativeWork, Book, Movie, MusicRecording, Recipe, TVSeries …
  • Embedded non-text objects: AudioObject, ImageObject, VideoObject
  • Event
  • Health and medical types: Health and medical types under MedicalEntity.
  • Organization
  • Person
  • Place, LocalBusiness, Restaurant …
  • Product, Offer, AggregateOffer
  • Review, AggregateRating
  • Action

Schema Types

  •  Thing  
    •  Action  
      •  AchieveAction  
      •  AssessAction  
      •  ConsumeAction  
      •  ControlAction  
      •  CreateAction  
      •  FindAction  
      •  InteractAction  
      •  MoveAction  
      •  OrganizeAction  
      •  PlayAction  
      •  SearchAction
      •  SeekToAction
      •  SolveMathAction
      •  TradeAction  
      •  TransferAction  
      •  UpdateAction  
    •  CreativeWork  
      •  AmpStory
      •  ArchiveComponent
      •  Article  
      •  Atlas
      •  Blog
      •  Book  
      •  Chapter
      •  Claim
      •  Clip  
      •  Code
      •  Collection  
      •  ComicStory  
      •  Comment  
      •  Conversation
      •  Course
      •  CreativeWorkSeason  
      •  CreativeWorkSeries  
      •  DataCatalog
      •  Dataset  
      •  DefinedTermSet  
      •  Diet
      •  DigitalDocument  
      •  Drawing
      •  EducationalOccupationalCredential
      •  Episode  
      •  ExercisePlan
      •  Game  
      •  Guide
      •  HowTo  
      •  HowToDirection
      •  HowToSection
      •  HowToStep
      •  HowToTip
      •  HyperToc
      •  HyperTocEntry
      •  LearningResource  
      •  Legislation  
      •  Manuscript
      •  Map
      •  MathSolver
      •  MediaObject  
      •  Menu
      •  MenuSection
      •  Message  
      •  Movie
      •  MusicComposition
      •  MusicPlaylist  
      •  MusicRecording
      •  Painting
      •  Photograph
      •  Play
      •  Poster
      •  PublicationIssue  
      •  PublicationVolume
      •  Quotation
      •  Review  
      •  Sculpture
      •  Season
      •  SheetMusic
      •  ShortStory
      •  SoftwareApplication  
      •  SoftwareSourceCode
      •  SpecialAnnouncement
      •  TVSeason
      •  TVSeries
      •  Thesis
      •  VisualArtwork  
      •  WebContent  
      •  WebPage  
      •  WebPageElement  
      •  WebSite
    •  Event  
      •  BusinessEvent
      •  ChildrensEvent
      •  ComedyEvent
      •  CourseInstance
      •  DanceEvent
      •  DeliveryEvent
      •  EducationEvent
      •  EventSeries
      •  ExhibitionEvent
      •  Festival
      •  FoodEvent
      •  Hackathon
      •  LiteraryEvent
      •  MusicEvent
      •  PublicationEvent  
      •  SaleEvent
      •  ScreeningEvent
      •  SocialEvent
      •  SportsEvent
      •  TheaterEvent
      •  UserInteraction  
      •  VisualArtsEvent
    •  Intangible  
      •  ActionAccessSpecification
      •  AlignmentObject
      •  Audience  
      •  BedDetails
      •  Brand
      •  BroadcastChannel  
      •  BroadcastFrequencySpecification
      •  Class
      •  ComputerLanguage
      •  DataFeedItem
      •  DefinedTerm  
      •  Demand
      •  DigitalDocumentPermission
      •  EducationalOccupationalProgram  
      •  EnergyConsumptionDetails
      •  EntryPoint
      •  Enumeration  
      •  FloorPlan
      •  GameServer
      •  GeospatialGeometry
      •  Grant  
      •  HealthInsurancePlan
      •  HealthPlanCostSharingSpecification
      •  HealthPlanFormulary
      •  HealthPlanNetwork
      •  Invoice
      •  ItemList  
      •  JobPosting
      •  Language
      •  ListItem  
      •  MediaSubscription
      •  MenuItem
      •  MerchantReturnPolicy
      •  Observation
      •  Occupation
      •  Offer  
      •  Order
      •  OrderItem
      •  ParcelDelivery
      •  Permit  
      •  ProgramMembership
      •  Property
      •  PropertyValueSpecification
      •  Quantity  
      •  Rating  
      •  Reservation  
      •  Role  
      •  Schedule
      •  Seat
      •  Series  
      •  Service  
      •  ServiceChannel
      •  SpeakableSpecification
      •  StatisticalPopulation
      •  StructuredValue  
      •  Ticket
      •  Trip  
      •  VirtualLocation
    •  MedicalEntity  
      •  AnatomicalStructure  
      •  AnatomicalSystem
      •  DrugClass
      •  DrugCost
      •  LifestyleModification  
      •  MedicalCause
      •  MedicalCondition  
      •  MedicalContraindication
      •  MedicalDevice
      •  MedicalGuideline  
      •  MedicalIndication  
      •  MedicalIntangible  
      •  MedicalProcedure  
      •  MedicalRiskEstimator  
      •  MedicalRiskFactor
      •  MedicalStudy  
      •  MedicalTest  
      •  Substance  
      •  SuperficialAnatomy
    •  Organization  
      •  Airline
      •  Consortium
      •  Corporation
      •  EducationalOrganization  
      •  FundingScheme
      •  GovernmentOrganization
      •  LibrarySystem
      •  LocalBusiness  
      •  MedicalOrganization  
      •  NGO
      •  NewsMediaOrganization
      •  PerformingGroup  
      •  Project  
      •  SportsOrganization  
      •  WorkersUnion
    •  Person  
      •  Patient
    •  Place  
      •  Accommodation  
      •  AdministrativeArea  
      •  CivicStructure  
      •  Landform  
      •  LandmarksOrHistoricalBuildings
      •  LocalBusiness
      •  Residence  
      •  TouristAttraction
      •  TouristDestination
    •  Product  
      •  IndividualProduct
      •  ProductCollection
      •  ProductGroup
      •  ProductModel
      •  SomeProducts
      •  Vehicle  

Schema DataTypes:

  • Boolean  
  • Date
  • DateTime
  • Number  
  • Text  
  • Time

Published on: 2021-02-12
Updated on: 2021-02-12

Isaac Adams-Hands

Isaac Adams-Hands is an SEO Director, Full Stack Developer, and InfoSec enthusiast. He received his Bachelor’s Degree from the University of Western Sydney before joining various marketing positions in search portals, higher education, and addiction recovery marketing agencies.