Technical SEO

Beginner’s Guide to SEO

If you would like to increase your profit and gain visibility, search engine optimization is the answer you need. SEO improves your odds of putting your website on the first page of Google and the other search engines, and you will like what you see. You get a steady stream of targeted traffic that is already interested in your products or services, and you will enjoy the rewards in no time. Many businesses that implement an effective SEO plan notice enhanced traffic and profitability within a few months.

Technical SEO

Some people get disappointed when they learn they won’t get results right away, but you must remember that SEO is a strategy that takes a while to work. Those who wait long enough to enjoy the rewards are glad they did. This guide explores technical SEO and what it can do for you. You will soon learn how to use SEO to rank your website and increase the effectiveness of your marketing plan, and the outcome will make you smile.

Set Up a Website

Setting up a website is the first step you must take when you want to implement an SEO plan. Many businesses overlook the importance of having a website, and you don’t want to fall into that trap if you are serious about taking your bottom line to the next level.

In a world where almost everyone uses social media, some people use Facebook and other social websites to market their products or services. They think social media sites are enough and never put in the effort to build a website. But you want a place on the internet to call your own.

Facebook and other social media sites can cancel your account and delete your profile information without warning, so you need a website so that you have a digital outlet that you control. Make sure you choose an affordable hosting plan that meets all your business needs.

If you don’t think you will get much traffic at the start, you choose a small hosting plan and expand it when you need to do it. Also, make sure your hosting plan includes enough storage space for all your files and media. Look up reviews for hosting providers before you sign up so that you know what to expect.

Get a Domain Name

Getting your website up and running is only the first step. Once you have a website and are ready to make it live, you need to choose a domain name. In the past, people selected domain names based on the keywords they wanted to target. Google once factored domain names into its SEO ranking system, but that is no longer the case.

Your domain name does not need to include your keywords when you want to rank for them. You should try using a short domain name that is easy to use, and it’s much easier for your customers to remember it.

You can use a variety of domain extensions when choosing your domain name. Keep in mind that most people look for standard domain extensions when searching for websites related to the products or services they need. You can try several domain names until you find one that is not taken, and you will be on your way. You will likely find that the first few domain names you try are not available.

If you have your heart set on a domain name, try different extensions until you get the one you want. You can also use domain suggestions to find available domain names that match the one for which you are looking.

Design Your Website

You have your website up and running and are ready to attract your first round of visitors. To get the most from your SEO plan, ensure you have an effective website design that grabs attention, and inspires people to take a closer look. Choose your design based on the products and services you provide and remember that you don’t want to use too many colors if you don’t want to distract your visitors. Keeping your design simple is a smart way to stay on track and prevent your prospective customers from losing interest.

The design you use impacts on how likely your visitors are to stay on your website long enough to act. When you keep that in mind, you remember that all the SEO efforts in the world won’t do much good if nobody buys from you. You want your website easy to navigate so that people and search engines can find all your webpages without trouble— link to all the pages you want to rank from your homepage. Doing so ensures that you pass your domain authority to each of your webpages, and you will get the outcome you want.

Do On-Site SEO

On-site SEO includes many factors that you control on your website. These factors include link names, metadata, and everything else on your website. Think about the top five or six keywords you want to target with each piece of content you create. When you are ready to submit a new blog post, use the main keyword in the link.

You can also use the main keyword in the metadata of your webpages. Although metadata is not a huge factor in your SEO success, it lets your visitors know what to expect if they click on the link.

Many people spend so much time on off-site SEO factors that they overlook the importance of on-site SEO. They play an equal role in your odds of ranking, so give them an equal amount of attention if you want your website to show up on the first page of the search engines. On-site optimization is an important factor because it’s something over which you have total control.

Optimize Your Loading Speed

Make sure you optimize your website’s loading speed if you are serious about taking your results to a whole new level. Google wants to provide its users with the best possible experience, so they take many things into account when ranking websites. Nobody wants to wait long for a website to load. Websites that don’t load right away turn your prospective customers away and many of them will leave when that’s the case.

Remove unneeded pictures, videos, and media to keep your loading speed under control. You can also upgrade your hosting package to reach your goal. You might discover that your loading speed decreases over time. Keep an eye on your average loading speed to see if you can spot any changes that need your attention, and try increasing your bandwidth if any problems show up. If your loading speed is less than five seconds, you are on the right path.

Increase Readability

Readability is another factor you must keep in mind from the start. Google knows that people want to view articles and content that are easy to read. Content that is easy to read ranks higher on search engines than content that is not easy to read. You can use that to your advantage when creating your blog posts and other pieces of content.

When you want to give yourself the highest possible rank, make sure you break your content into several sections. Use headings and subheads in addition to bullet points so that your readers know what your content covers. It’s also important you limit the number of lines in each section if you would like to increase the readability of your content. Long blocks of text are hard to read and make people lose interest, but sections containing only a few lines are much easier to read.

Generate Backlinks

Backlinks are a critical factor in your SEO strategy. Backlinks tell Google how much value your content offers, and it proves that your content is relevant to the keywords you are targeting. Backlinks are links from websites that point to your homepage or one of your blog posts, and each backlink increases your chance of ranking on the first page of Google. Some people buy backlinks when they want to improve their rank. If Google finds out you have been buying backlinks, it might remove your rank and cause you to lose your spot on the first page.

Do your best to generate natural backlinks. Natural backlinks are links that people create on their own. If you want to create plenty of backlinks, submit guest posts. Guest posts are blog posts you submit to other people’s websites.

All website owners are trying to keep up with a growing demand for fresh content, and they don’t always have enough time to do the job. Guest posts meet your needs and the needs of the website owner, creating a win-win situation. The website owner gets new content, and you get a backlink that improves your rank.

You can also create profiles on college and government websites, in the profile information, including a link to your website to get even more backlinks that take your SEO rank to a whole new level.

Use Keywords in Titles and Subheads

The next step in technical SEO is to use your keywords in your titles and subheads. The goal is to show Google and the other search engines what topic your articles and website cover. When you let them know what you are doing, you have a better chance of getting your content to show up on the first page of the search results.

Your website will do much better if you plan what keywords you would like to use, and the number of keywords you use depends on how long your article is. If you craft a short article, make sure you use your main keyword in the title and one subhead. For longer articles, you can use your main keyword in addition to secondary keywords.

Your keywords must be relevant to the topic you cover if you want to get positive results from your effort. When you put thought into the process, you can achieve your desired outcome sooner than you likely thought possible. Make sure your keywords make sense in your title and subheads if you don’t want to waste all your effort, and the outcome will make you happy.

Also, use the keyword several times in the proper section to boost your odds of ranking well on Google. Each step you take works wonders for getting your content to appear when people search for terms related to your industry.

Final Thoughts

Some people use a general approach to SEO that does not offer the results for which you have been searching, but technical SEO makes sure you touch all the bases and get the outcome you want. The correct SEO plan can take your website and make it show up on the No. 1 page of Google and the other top search engines. You will be thrilled with the outcome when you see what it can do for your bottom line.

It’s vital you remain focused on your SEO plan from the start if you want to get the most from it. Keep an eye on your website and all the little details before you try getting the organic traffic for which you have been looking, and you will be glad you did when you see what you can achieve.

The results you want are much closer than you likely think, and it won’t take too long for you to achieve your long-term search engine optimization goals. The effort you apply today will work wonders for your business in the coming weeks and years if you don’t lose sight of your plan. Remember that technical SEO focuses more on your website than on backlinks and other external factors.

While getting the right backlinks helps you rank, the right technical SEO factors take your results to where you have always wanted them. Using external and internal SEO factors let you get the highest possible SEO rank, and your bottom line will thank you. The SEO plan you implement makes a difference in your bottom line in ways you might not even know. When you use SEO to boost your results, each small step matters more than you likely thought possible.

Next: Link Building
Previous: On-Page SEO

Published on: 2020-09-10
Updated on: 2021-04-25

Avatar for Isaac Adams-Hands

Isaac Adams-Hands

Isaac Adams-Hands is SEO Director with SEO North, where he helps the team plan marketing goals that are keyword-optimized and measurable for over 30 clients simultaneously. He has worked at Microsoft, The institute of chartered accountants in Australia, Auto Trader, Le Cordon Bleu, and Algonquin College in various Digital Marketing Roles. Isaac is qualified as a Full-stack developer, Server Administrator, and Cyber Security expert, adding additional experience to his Search Engine Optimization knowledge. His Inuit heritage brought him to the Arctic to hunt and fish for most summers, which grew his passion for 4-wheelers and dirtbikes.