How to add SEO keywords to Squarespace?


Adding SEO keywords to your Squarespace site is crucial for improving its visibility on search engines. Here’s a step-by-step guide on how to effectively incorporate keywords into various elements of your Squarespace site:

  1. Site Title and Tagline:
    • Go to Home > Settings > General.
    • Enter a relevant site title and tagline that includes your main keywords.
  2. Page Titles and Descriptions:
    • Navigate to the Pages panel.
    • Hover over the title of a page and click the settings icon (looks like a gear).
    • In the “General” tab, you’ll see fields for “Page Title” and “Page Description”. Make sure to incorporate your target keywords naturally.
  3. URL Slugs:
    • Still in the page settings, you’ll see a “URL Slug” field. This determines the webpage’s URL. Make it concise and include relevant keywords if possible.
  4. Image File Names and Alt Text:
    • Before uploading an image to Squarespace, name the file descriptively using your keywords (e.g., “organic-coffee-beans.jpg” instead of “IMG12345.jpg”).
    • Once uploaded, add alt text to images: click on the image > click on the design tab (pen icon) > scroll down to find the “Image Metadata” section > add your alt text in the “Filename” field.
  5. Content & Headings:
    • As you create or edit content blocks, incorporate your keywords naturally into the text. Don’t overdo it; just ensure they fit contextually.
    • Use headings (H1, H2, H3, etc.) throughout your content and include keywords where relevant.
  6. Blog Post Titles, Descriptions, and Content:
    • When creating blog posts, use your keywords in the post title, meta description, and throughout the content.
    • Remember to use headings within your blog posts and incorporate keywords where appropriate.
  7. SEO Site Description:
    • Go to Home > Settings > SEO.
    • Under “Search Appearance,” fill in the “SEO Site Description” field with a concise description of your site, incorporating your main keywords.
  8. Customize Social Sharing:
    • Still in the SEO settings, scroll down to “Social Sharing.”
    • Ensure that your site’s shared title and image incorporate or reflect your target keywords and branding.
  9. Products (for E-commerce):
    • When adding or editing products, use keywords in product titles, descriptions, and URL slugs.
    • For product images, use descriptive file names and alt text.
  10. Keyword Consistency:
  • Ensure that the keywords you’re targeting are consistent throughout your site. However, avoid “keyword stuffing” – the excessive use of keywords that can lead to penalties from search engines.

Remember, while keywords are essential, the overall user experience and the quality of content are just as important. Always prioritize providing valuable content for your visitors over merely optimizing for search engines. After all, the end goal is to provide value to your visitors, leading to higher engagement and conversions.

Published on: 2023-10-19
Updated on: 2023-10-19

Avatar for Isaac Adams-Hands

Isaac Adams-Hands

Isaac Adams-Hands is the SEO Director at SEO North, a company that provides Search Engine Optimization services. As an SEO Professional, Isaac has considerable expertise in On-page SEO, Off-page SEO, and Technical SEO, which gives him a leg up against the competition.