{"id":4973,"date":"2021-11-04T14:09:08","date_gmt":"2021-11-04T14:09:08","guid":{"rendered":"https:\/\/seonorth.ca\/?p=3296"},"modified":"2023-11-03T11:13:13","modified_gmt":"2023-11-03T11:13:13","slug":"search-query","status":"publish","type":"page","link":"https:\/\/seonorth.ca\/pt-br\/seo\/search-query\/","title":{"rendered":"O que \u00e9 uma consulta de busca?"},"content":{"rendered":"<p>Uma consulta ou termo de busca \u00e9 a palavra ou cadeia de palavras que um usu\u00e1rio de um mecanismo de busca digita na caixa de busca\/barra de busca (por exemplo, Google Search).<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"778\" data-attachment-id=\"5310\" data-permalink=\"https:\/\/seonorth.ca\/pt-br\/search-query-2\/\" data-orig-file=\"https:\/\/seonorth.ca\/wp-content\/uploads\/2021\/11\/search-query-1.jpg\" data-orig-size=\"1600,1215\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"search query\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/seonorth.ca\/wp-content\/uploads\/2021\/11\/search-query-1-300x228.jpg\" data-large-file=\"https:\/\/seonorth.ca\/wp-content\/uploads\/2021\/11\/search-query-1-1024x778.jpg\" src=\"https:\/\/seonorth.ca\/wp-content\/uploads\/2021\/11\/search-query-1-1024x778.jpg\" alt=\"consulta de pesquisa\" class=\"wp-image-5310 img-fluid\" srcset=\"https:\/\/seonorth.ca\/wp-content\/uploads\/2021\/11\/search-query-1-1024x778.jpg 1024w, https:\/\/seonorth.ca\/wp-content\/uploads\/2021\/11\/search-query-1-300x228.jpg 300w, https:\/\/seonorth.ca\/wp-content\/uploads\/2021\/11\/search-query-1-768x583.jpg 768w, https:\/\/seonorth.ca\/wp-content\/uploads\/2021\/11\/search-query-1-1536x1166.jpg 1536w, https:\/\/seonorth.ca\/wp-content\/uploads\/2021\/11\/search-query-1.jpg 1600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Diferen\u00e7a entre palavras-chave e consultas de pesquisa<\/h2>\n\n\n\n<p>A\u00a0<strong>palavra-chave<\/strong>\u00a0\u00e9 uma palavra ou grupo de palavras geralmente associado a um determinado conte\u00fado ou t\u00f3pico.\u00a0<\/p>\n\n\n\n<p>A&nbsp;<strong>Consulta de pesquisa<\/strong>&nbsp;refere-se \u00e0 combina\u00e7\u00e3o de palavras da vida real que as pessoas entram nos motores de busca para encontrar um site ou informa\u00e7\u00e3o.<\/p>\n\n\n\n<p>Como marqueteiros digitais, o que visamos s\u00e3o&nbsp;<strong>palavras-chave<\/strong>.<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>SEO<strong>\u00a0<\/strong>(busca org\u00e2nica), otimizamos o conte\u00fado da p\u00e1gina (usando as palavras-chave exatas em URLs, etiquetas de t\u00edtulo, c\u00f3pia de corpo, nomes de arquivos de imagem, meta-descri\u00e7\u00f5es, etc.), construindo links de entrada com palavras-chave no texto de \u00e2ncora.<\/li><li>PPC (busca paga), direcionamos as palavras-chave atrav\u00e9s de lances em an\u00fancios do Google\/Adwords\/Bing Ads e utilizando-as em nossos an\u00fancios e <a href=\"https:\/\/seonorth.ca\/seo\/landing-page\/\">p\u00e1ginas de destino<\/a>.<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Tipos de consultas de pesquisa<\/h2>\n\n\n\n<p>As pessoas realizam buscas com diferentes tipos de consultas de busca. Estas inten\u00e7\u00f5es podem ser categorizadas em informativas, navegacionais e transacionais.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">1. Consultas informativas de busca<\/h3>\n\n\n\n<p>Consultas informativas de busca referem-se a quando um pesquisador est\u00e1 procurando informa\u00e7\u00f5es.<\/p>\n\n\n\n<p>As pessoas que realizam buscas informativas geralmente procuram respostas a suas perguntas ou guias para fazer algo.<\/p>\n\n\n\n<p>Consultas semelhantes a perguntas dominam as P\u00e1ginas de Resultados do Motor de Busca (SERPs) com este tipo de busca.<\/p>\n\n\n\n<p><strong>Dica:<\/strong>&nbsp;Criar um conte\u00fado de alta qualidade que responda a perguntas fundamentais para as pessoas. Crie artigos que voc\u00ea usaria e adicione FAQ &amp; How-TO Schema a essas p\u00e1ginas para, com sorte, ganhar um trecho de destaque na p\u00e1gina de resultados.<\/p>\n\n\n\n<p><em>Exemplos<\/em><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Escreva um blog como-fazer<\/strong><strong> postagem cheia de dicas que seriam \u00fateis para seus potenciais clientes.<\/strong><\/li><li><strong><strong>Criar um v\u00eddeo como-fazer<\/strong>&nbsp;relevante para seu neg\u00f3cio.<\/strong><\/li><li><strong><strong>Escreva para<\/strong><strong> um guia detalhado, passo a passo<\/strong>&nbsp;que elucide um processo relevante para sua <a href=\"https:\/\/seonorth.ca\/seo\/how-to-start-an-seo-business\/\">neg\u00f3cios<\/a>.<\/strong><\/li><li><strong><strong>Projetar um infogr\u00e1fico<\/strong>&nbsp;e adicione-a ao seu site.<\/strong><\/li><\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">2. Busca Navegacional<\/h3>\n\n\n\n<p>As pessoas que realizam buscas navegacionais querem encontrar uma p\u00e1gina web relacionada a uma marca ou produto espec\u00edfico.<\/p>\n\n\n\n<p>Esta pode ser uma conta de m\u00eddia social ou um site relacionado a essa marca ou produto em particular.<\/p>\n\n\n\n<p><strong>Dica:<\/strong>&nbsp;Seu nome de marca deve ser \u00fanico para garantir que voc\u00ea seja o primeiro resultado.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">3. Consultas transacionais de busca<\/h3>\n\n\n\n<p>As consultas de busca transacional referem-se \u00e0s buscas onde os usu\u00e1rios querem realizar uma transa\u00e7\u00e3o, geralmente para comprar.<\/p>\n\n\n\n<p>A inten\u00e7\u00e3o transacional freq\u00fcentemente inclui palavras-chave como \"pedido\", \"compra\" ou \"compra\".&nbsp;<\/p>\n\n\n\n<p>Algumas vezes, eles tamb\u00e9m incluir\u00e3o as marcas ou produtos espec\u00edficos que desejam comprar.&nbsp;<\/p>\n\n\n\n<p>Devido \u00e0 natureza comercial dessas buscas, elas s\u00e3o muito visadas pelos sites de com\u00e9rcio eletr\u00f4nico.&nbsp;<\/p>\n\n\n\n<p><strong>Dica:\u00a0<\/strong>Para melhores resultados, aprenda a Otimiza\u00e7\u00e3o de Sites de Busca para Com\u00e9rcio Eletr\u00f4nico para aprender como o <a href=\"https:\/\/seonorth.ca\/google\/\">Algoritmo do Google<\/a> cumpre a inten\u00e7\u00e3o do pesquisador.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Onde posso encontrar Buscas?<\/h2>\n\n\n\n<p>Voc\u00ea pode encontrar as m\u00e9tricas de busca no Google Analytics (GA) ou no Google Search Console (GSC):<\/p>\n\n\n\n<p><strong>Console de Busca do Google (GSC)<\/strong><\/p>\n\n\n\n<p>Em GSC, voc\u00ea pode descobrir Consultas em&nbsp;<em>Resultados da busca<\/em>.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/seonorth.ca\/wp-content\/uploads\/2021\/11\/gsc-1-1024x564.jpg\" alt=\"GSC\" class=\"wp-image-3297 img-fluid\"\/><\/figure>\n\n\n\n<p><strong>Google Analytics (GA)<\/strong><\/p>\n\n\n\n<p>Na GA, voc\u00ea pode encontrar Consultas usando a busca interna ou em&nbsp;<em>Aquisi\u00e7\u00e3o &gt;&gt; Console de Busca &gt;&gt; Consultas.<\/em><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/seonorth.ca\/wp-content\/uploads\/2021\/11\/ga-1-1024x554.jpg\" alt=\"GA\" class=\"wp-image-3298 img-fluid\"\/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Como analisar os resultados da minha busca?<\/h2>\n\n\n\n<p>A busca real pode ser \u00e1rdua para medir com precis\u00e3o. Cada busca \u00e9 personalizada, e voc\u00ea pode obter resultados variados sobre o dispositivo ou local a partir do qual voc\u00ea busca. Al\u00e9m disso, se voc\u00ea pesquisar continuamente pela mesma consulta, o Google mostrar\u00e1 apenas os resultados da pesquisa que voc\u00ea tende a clicar, o que lhe d\u00e1 uma falsa sensa\u00e7\u00e3o de vi\u00e9s de confirma\u00e7\u00e3o.&nbsp;<\/p>\n\n\n\n<p>Voc\u00ea pode usar um operador de busca avan\u00e7ado (por exemplo, site:exemplo.com)para ver como suas p\u00e1ginas se classificam dentro de seu dom\u00ednio. Se necess\u00e1rio, voc\u00ea pode usar operadores booleanos como&nbsp;<em>E<\/em>,&nbsp;<em>OU<\/em>e&nbsp;<em>N\u00c3O<\/em>&nbsp;para filtrar os resultados.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">O Takeaway<\/h2>\n\n\n\n<p>H\u00e1 tantas coisas a considerar ao analisar suas consultas de busca. Felizmente, n\u00f3s cobrimos o b\u00e1sico neste post, e voc\u00ea deve ser capaz de come\u00e7ar por conta pr\u00f3pria com estas dicas. Informe-me se voc\u00ea quiser ajuda para obter informa\u00e7\u00f5es mais detalhadas sobre o que faz uma boa ou m\u00e1 estrat\u00e9gia de SEO! Estou pronto e esperando por qualquer pergunta sobre o uso de consultas de busca em estrat\u00e9gias de marketing digital. Que tipos de buscas voc\u00ea achou mais eficazes? Quais voc\u00ea acha menos \u00fateis? Que outras perguntas voc\u00ea gostaria que fossem respondidas pelos posts do meu blog? Por favor, me informe na se\u00e7\u00e3o de coment\u00e1rios abaixo.<\/p>","protected":false},"excerpt":{"rendered":"<p>Uma consulta de pesquisa ou termo de pesquisa \u00e9 a palavra ou sequ\u00eancia de palavras que um usu\u00e1rio de mecanismo de pesquisa digita na caixa de pesquisa\/barra de pesquisa (por exemplo, Pesquisa Google). Diferen\u00e7a entre palavras-chave e consultas de pesquisa Uma palavra-chave \u00e9 uma palavra ou um grupo de palavras geralmente associado a um conte\u00fado ou t\u00f3pico espec\u00edfico.  Uma consulta de pesquisa refere-se \u00e0 combina\u00e7\u00e3o real de... <a class=\"moretag\" href=\"https:\/\/seonorth.ca\/pt-br\/seo\/search-query\/\"> Leia o artigo completo <\/a><\/p>","protected":false},"author":1,"featured_media":5310,"parent":1375,"menu_order":0,"comment_status":"closed","ping_status":"open","template":"","meta":{"footnotes":""},"class_list":["post-4973","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>What Is a Search Query? A Comprehensive Guide<\/title>\n<meta name=\"description\" content=\"A search query or search term is the word or string of words that a search engine user types into the search box\/search bar (e.g., Google Search).\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/seonorth.ca\/pt-br\/seo\/search-query\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What Is a Search Query? A Comprehensive Guide\" \/>\n<meta property=\"og:description\" content=\"A search query or search term is the word or string of words that a search engine user types into the search box\/search bar (e.g., Google Search).\" \/>\n<meta property=\"og:url\" content=\"https:\/\/seonorth.ca\/pt-br\/seo\/search-query\/\" \/>\n<meta property=\"og:site_name\" content=\"SEO North\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/se0n0rth\" \/>\n<meta property=\"article:modified_time\" content=\"2023-11-03T11:13:13+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/seonorth.ca\/wp-content\/uploads\/2021\/11\/search-query-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1600\" \/>\n\t<meta property=\"og:image:height\" content=\"1215\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@north_seo\" \/>\n<meta name=\"twitter:label1\" content=\"Est. tempo de leitura\" \/>\n\t<meta name=\"twitter:data1\" content=\"4 minutos\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"What Is a Search Query? 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