Should you ignore SEO keywords when writing content?

seo keywords

Because of its function and benefits, SEO has evolved and significantly grown over time, as have some other advertising and marketing methods that existed long before. Yet, its fashionable approach is different from the later part of 1990 until the early year 2000.

Back then, search engine optimization was all about key phrases. Get the right vital words for your technique, include them all on your website, and eventually, you’d likely rank well for each option that matched those keywords.

But today? SEO is more than that. As target key stages ranking is no longer as straightforward. So, does it mean that target keywords should be removed?

Absolute SEO Basics

If you are not accustomed to SEO? SEO is the process of improving your website’s ranking when people search Google, Bing, Yahoo, and other search engines for specific products or services associated with your marketing strategies. Having a simple process, you’ll be able to achieve higher rankings. Thus your website will be are more visibility and have more visitors.

This is one of the foremost pieces of any puzzle; however, choose the right “target keywords or phrases” for your strategy that you believe your audience will use when searching for businesses like yours. With enough targeted methods, you can dominate rankings and generate plenty of traffic. You might wish to try many things to achieve this, from improving your website technical structures to writing much content and collecting backlinks.

Why Hate On Keywords?

It is not hatred; it is more about how you look at the topic in a new and different way. During the year 2000, businesses worldwide practiced a strategy called “keyword stuffing.” The contents are stuffed on their website with keywords, regardless of whether there’s a sense or not. The whole pages were dedicated to spam identical words or phrases – and sometimes keywords were “hidden” within the framework of a page.

And why? Because you were possible to rank if you use repeated key phrases often.

However, that soon changed when Google introduced a sequence of upgrades that penalized keyword spammers and rewarded pages with quality content. Gradually, key phrases filler s perceived that their strategies were no longer successful, they began to adjust their strategy accordingly.

During this time, the prevailing tactics were enhanced to “keyword density.” The writers realized that if a keyword occurred too often, it’d signal a red light to Google. Still, the rank would be difficult if it failed to happen in the slightest degree so that they computed that the phrase appeared a specific number of times that was in perfect proportion to the remainder of the content. The content would be optimized for the critical phrases without being classified as spam. What a smart way to circumvent the system.

The introduction of “semantic search” to Google by the 2003 Hummingbird update made things even more complex, which has been rectified overtimes—because of this, Google started scrutinizing the exact terms and the entire narrative. It began to evaluate users’ search inquiries supported intent and context instead of searching word by word and began assessing the content on the site in the same method.

These changes hypothetically do a search that does not appear once in your website rank. The higher the domain authority of your website and the contents written in a specific theme, you may easily succeed whether or not you merely use the exact descriptive text on that topic.

Are you sure you should remove the targeted keywords altogether?

The Modern Meaning Of Keywords

In today’s optimization, the practical use of crucial phrases hasn’t disappeared but instead evolved. In the past, keywords were a mechanism that could incorporate into your writings to get a good result. And now, it is supplemental for your strategy.

It’s important to research keywords so you’ll have a mastery of rivalry, your users’ intentions, and the way web inquiries and traffics circulate. Once you know what key phrases most people are looking for and your competitors’ rankings, you can easily pick and set up your approach around them.

Today’s big difference is that it does not pay to optimize keyword density consistently – and key phrases fillers are an absolute no. Instead, your key phrases must sometimes appear within the frame to optimize them. Having the perfect content and better reader’s interest (along with links and content approach) should have no problem ranking for the search inquiries you wish while keeping away from the fine incurred from Google. Instead, target producing the most effective quality content possible and writing it in an exceedingly method that is explanatory and authentic.


  • What are Keywords?

Published on: 2021-12-23
Updated on: 2022-06-29

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Isaac Adams-Hands

Isaac Adams-Hands is the SEO Director at SEO North, a company that provides Search Engine Optimization services. As an SEO Professional, Isaac has considerable expertise in On-page SEO, Off-page SEO, and Technical SEO, which gives him a leg up against the competition.