How to Fix Your SEO: Data, Concepts and Optimization Goal Adjustments

seo data

SEO data, fresh ideas, and adjusting your objectives might help you discover what went wrong in your rankings.

SEO data provides a wealth of knowledge. Everything you need is right there in front of you, and it’s so simple to find it! You’ll be able to examine leads, rankings, and engagement data. If something isn’t working, take a look at your SEO statistics, come up with some fresh ideas, and rethink your aims.

On the other hand, specific SEO programs may provide you with an overwhelming amount of data at once. You may fix this issue by focusing on the most crucial and relevant information that they supply. However, the remainder of the material is also of interest.

Regardless of the size of your company, you should constantly keep an eye on the following indicators. 


As a result, Google believes that if more of your backlinks originate from unrelated sources, you seem to be more trustworthy.

However, when all of your backlinks originate from a single or small number of websites, your site seems untrustworthy as many referring domains as feasible are necessary for excellent search engine optimization (SEO). You should constantly check for new domains linking to your page using decent SEO software.

Here are the reasons why domain ratings are so crucial. It’s critical to have a good domain rating since it helps you rank higher in Google search results. A higher number of people will notice it, and it will seem to be more trustworthy to potential business partners.

Make sure to keep in mind that “domain rating” is not a Google feature if you do not want to utilize it. It’s a score developed by tools like Ahrefs, SEMrush, Moz.

Achieved Rankings

There are many practical applications available to help you learn more about SEO. All the scores are determined by various factors (i.e., the keyword density, internal and external linkings, canonical URLs, or even page titles will all be rated separately.) Get to know the sections of your page that are working and those that aren’t so you can concentrate on improving them.

The most effective approach to making a website or blog succeed is continually striving for high optimization ratings. The optimization scores do the same in how the domain rating works. There is more value in a site’s score if it’s more significant. Measures of text readability are used.

Ranked Impressions

Every time a Google search results page appears, it leaves a lasting impact on the user. The official “Brooklyn Burger” website may appear in search results when searching for “the greatest street food in New York.” In the search results, you’ve created an impact on the website.

When analyzing the impression rate, bear this in mind. The CTR (click-through rate) should always be considered.


Counting the number of visitors who visited your website and subsequently clicked on it is the CTR (or click-through conversion rate). You might refer to this as the CTR. There is a good chance that your click-through conversion rate will be lower than the number of visitors that see your site. For the time being, this will be a significant issue for you.

There’s no better method to gauge how many people are interested in your site than the CTR. CTR (click-through-rate) measures how many people are interested in what you have to offer. For example, your website may have 1,000 visitors, but only 10 of those visitors may click through to your website. This implies that your website is more likely to appear in the search results.


It’s important to note three organic ratings: visibility, traffic, and conversion. Three sorts of organic ratings are listed here: They all fit together well.

A “conversion rate” is defined as the number of individuals who sign up for a service (e.g., a subscription, lead, or sale). Your website may not be appealing to the correct audience if it receives a lot of traffic, but few people take action.

The number of pages per visit

Looking at how customers make their way to purchase, the average number of pages per visit is another helpful measure. To see how many pages a visitor views, use this one. Of course, the more, the merrier! It is reasonable to assume that most people merely glance at your landing page before moving on.

You may enhance this rating by ensuring that your website is simple to navigate and comprehend. Make it easy for visitors to navigate their way around by including many internal links or a lot of engaging information.

Errors in crawling

If your SEO program shows that your site isn’t indexed, that’s the last thing you want to see. A crawl issue occurs when Google cannot connect to one of your website’s pages.

However, this does not imply that the whole of your website is unavailable. Users may encounter crawl issues while moving from one post on your blog to the next. The bad news is that a web page cannot be indexed or get any traffic until a crawling problem is corrected.

Crawl mistakes might cause your website to drop rankings (SERPs).


Thanks to the availability of a few SEO tools, it’s now simpler than ever to maintain track of all of the data listed above. It’s essential to monitor your data and make adjustments if necessary to outperform your competition. If SEO experts don’t keep an eye on these things, they might make or break their careers.


  • What is Click-Through Rate?

Published on: 2021-12-12
Updated on: 2022-06-17

Avatar for Isaac Adams-Hands

Isaac Adams-Hands

Isaac Adams-Hands is the SEO Director at SEO North, a company that provides Search Engine Optimization services. As an SEO Professional, Isaac has considerable expertise in On-page SEO, Off-page SEO, and Technical SEO, which gives him a leg up against the competition.